IAGES’ Accredited Partner Directory is a platform that allows users to search for verified gold businesses by brand, location, or category even before they step out to buy or exchange gold
Mumbai: The Indian Association for Gold Excellence & Standards (IAGES) celebrated its first anniversary, along with its accredited partners and key representatives of India’s gold value chain, at an event in Mumbai. The meet commemorated IAGES’ invaluable contribution towards transforming the gold industry in India by building a transparent, trusted, accountable and ethical ecosystem for both businesses and consumers alike, with its standard code of conduct.
Over the course of the past year, IAGES has built a fast-growing network of 140+ accredited partners spread across 750+ partner outlets in 235+ cities pan India. Some of India’s most reputed brands like GRT Jewellers, Senco Gold, PNG Jewellers, Jos Alukkas, Waman Hari Pethe Jewellers, Orient Jewellers, Lagu Bandhu Jewellers, Pothys Swarna Mahal, Thangamayil and Jagannath Gangaram Pednekar Jewellers as well as small and medium regional and city-based retailers, have aligned with IAGES, reflecting the industry’s growing confidence in its accreditation framework.
The idea of IAGES was conceptualized by the World Gold Council on the premise of shifting India’s gold-buying mindset from fear, cynicism and distrust to trust, confidence, and faith in the ecosystem. “A year ago, IAGES was created not only to benefit gold businesses with a valuable third-party-accessed accreditation but also to assure consumers, through a network of trusted and verified gold businesses and jewellers. When the gold-buying mindset changes at the root level, the industry eventually evolves at large. Over the next 3-5 years, we see India’s gold industry at par with the ethics and business practices of some of the world’s most developed gold markets,” said Kaushlendra Sinha, CEO, IAGES.
IAGES has also spent most part of the year tirelessly educating consumers via its ongoing ‘Before you exchange or buy gold, #PehlaCheckIAGES’ campaign, on how to buy gold only from verified sources. Over 50 million consumers have been reached through outdoor advertising, metro branding, digital platforms, and social media initiatives as part of the umbrella campaign.
To change the gold-buying mindset in India and empower consumers with the right tools to make informed decisions, IAGES also launched its Accredited Partner Directory, a first-of-its-kind platform that allows users to search for verified gold businesses by brand, location, or category even before they step out to buy or exchange gold. The online directory continues to attract a massive number of visitors every day.
India has long been one of the world’s most significant gold markets. IAGES believes the next chapter lies in strengthening the industry’s reputation through greater accountability, customer-centricity, and voluntary adoption of best practices. The association welcomes gold businesses from every corner of the country to join its growing network and play a meaningful role in shaping an industry that future generations can be proud of.
Retail Jeweller India News
