The brand’s new outlet at Sector 50, Noida, expands its retail presence beyond Mumbai, and is its second store
Noida: beYon, the laboratory-grown diamond jewellery brand from the House of Titan, has opened an exclusive retail store at Sector 50, Noida, its second one after Mumbai. The outlet marks the brand’s entry into North India and is part of its plans to expand its retail presence across key metropolitan and emerging markets.
The Noida store has been designed around a less formal jewellery retail format, with space for customers to browse and try on pieces. The outlet also features a coffee lounge. A red ribbon element runs through the store, drawing from the asymmetrical facets of the beYon identity and its distinctive ‘Y’ symbol.
The store houses more than 1,200 designs in BIS Hallmarked gold across earrings, rings, pendants, necklaces, bracelets, bangles and nosepins. The range includes laboratory-grown diamond jewellery featuring marquise, pear, emerald, radiant, oval, princess and cushion cuts, along with solitaire designs. The products are priced from Rs 20,000 onwards, with a significant portion of the assortment priced below Rs 1 lakh.
beYon positions laboratory-grown diamonds as a category that allows for experimentation in jewellery design, rather than as an alternative to natural diamonds. Its collections are developed for individual wear, layering and everyday styling, with the brand targeting consumers looking for accessible fine jewellery.
Shyamala Ramanan, Business Head, beYon, said the Noida opening is an important milestone in the brand’s expansion and reflects growing consumer interest in contemporary jewellery. She added that the stores are being developed to provide a more approachable retail environment for consumers exploring laboratory-grown diamonds.
The Noida launch is timed with Raksha Bandhan and extends beYon’s physical retail presence beyond Mumbai. The brand also operates an e-commerce platform serving customers across markets.
beYon from the House of Titan is a contemporary laboratory-grown diamond jewellery brand. With its Noida opening, the brand has two exclusive stores in India, located in Mumbai and Noida, alongside its e-commerce platform.
Retail Jeweller India News
