This acquisition comes as Titan’s stake in CaratLane highlights a trend towards e-commerce and also due to Melorra’s financial difficulties, mounting losses, funding challenges, and delayed...
The brand, which views the ongoing wedding season in India as a crucial opportunity, plans to expand in the next five years to reach a target...
The brand, with its new store in Noida’s Gaur City Mall, is expanding with an omni-channel strategy and plans to open over 400 stores in the...
Melorra has made a mark in the industry with its contemporary, budget-friendly designs for women and men. The premise behind #PartnerInSuccess campaign is to make gifting,...
Melorra has expanded its product portfolio and stepped into men’s jewellery. The direct-to-customer jewellery brand has launched a range of everyday diamond and gold designs in...
The holiday season came with a lot of surprises and excitement this year. The whole world was on the edge of its seat with the World...
Melorra, a leading D2C brand that offers lightweight and affordable fashionable gold jewellery, has launched one of its kind The Avatar-Inspired jewellery collection to celebrate modernity...
New Delhi: D2C startup Melorra, which deals in jewellery said it has clocked an annual recurring revenue of USD 100 million. Annual recurring revenue (ARR) refers...
A product pitch with oodles of confidence and strong merit seldom fails. Melorra’s latest video commercial featuring South Indian comedienne-influencer Shraddha is just that and should...
The rakhi season is in and the jewellery industry is exploring any and every opportunity to create excitement. Some of the most loved brands have come...
Customer awareness is the lifeblood for progress of any jewellery brand today. Brands across the country have their go at it with advertisements, video commercials and...
D2C startup focussed on gold jewellery, Melorra has raised $16 million as a part of an ongoing Series D funding round from Axis Axis Growth Avenues...
Melorra, a brand that has made its name for minimalistic, trendy jewellery, turned 6 years old recently. To celebrate that occasion, the brand put up an...
Akshay Tritiya is going to take place in the first week of May. Despite impediments such as high gold and natural diamond rates, the market remains...
D2C jewellery brand Melorra has unveiled its new TVC with actor and influencer Shraddha Kapoor. The company is urging women to break the shackles and choose...
Chennai: Call it the pandemic paradox. Sales of gold jewellery have seen a sharp increase in the last 12 months as locked down gen-next customers, unable...
Not every brand pulls off jewellery as an everyday fine accessory. Similarly, not every brand dishes out such a harmonious fashion sense in lightweight verticals. Melorra...
Mumbai: Melorra, India’s fastest growing lightweight D2C fine jewellery brand designing affordable and trendy jewellery for everyday wear has recently announced the launch of its first...
Online jewellery startup Melorra on Tuesday announced it will deliver hallmarked gold jewellery to all districts in India. While the government has mandated hallmarking of gold...
Daughters are always special. They light up their parent’s world because they are one-of-a-kind and the recent campaign by Melorra just highlights the same emotion. Daughters...
Redefining gold as bold, online jewellery startup Melorra challenges the idea of gold jewellery being heavy and suited only for traditional celebrations. Set up in 2016,...
PNG Jewellers, after witnessing a 35-40% rise in demand for lightweight jewellery, launched a new collection in August last year, which starts at Rs 10,000, much...
Jewellery purchase in India has traditionally been driven by touch-and-feel factor. The pandemic forced jewellery firms to adapt new marketing strategies. This included a clutch of...
This will be followed with store launches in Delhi in January, and Mumbai within the next six months. The stores, which will primarily be located in...
Melorra, one of India’s fastest growing lightweight fine jewellery brand designing affordable jewellery for everyday wear, recently launched its first brick-and-mortar store in Orion Mall, Rajajinagar...
Until a week ago, bullion dealers were offering discounts on gold. But with the onset of Navratri demand, they have started charging a premium over the...
Miscaro Jewellery- 2.5 million Established in September 2018, Miscaro Jewellery is a new, contemporary fine diamond jewellery brand in the online jewellery market. Targeting the working...
Design powerhouse Melorra recently unveiled its Spring/Summer 2019 jewellery collection. The three new collections called California Girl, Modern Safari, and All Dolled Up represent the spirit of the modern woman...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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