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Melorra breaks gender stereotypes in jewellery gifting with #PartnerInSuccess




Melorra has made a mark in the industry with its contemporary, budget-friendly designs for women and men. The premise behind #PartnerInSuccess campaign is to make gifting, not a one-way highway, as women can also demonstrate their affection for their spouses with meaningful presents. The campaign aims to disprove the myth that only men may give jewellery to their relationships. The basic idea is that as relationships change, so should gifts. The advertisement launched under this campaign promotes equal efforts, love, time, and care for romantic couples.

As a part of this campaign, Melorra even launched a contest on social media, in which participants were expected to comment on the brand’s contest post with a few words on what role have their partner played in their success in life. They had to tag their partners in their comments. This competition’s winners will be awarded gold jewellery from Melorra Valentine’s Day collection.

This campaign was specially launched to promote their newest collection of couple bands for Valentine’s day with the tagline – ‘Valentine’s Day is a celebration of the journey of success with your beloved’. Recognising the unique bond that brings two individuals together is the inspiration behind the brand’s couple bands collection.

Written by Pranita Sawant

RJ Exclusive

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