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Melorra steps into men’s jewellery

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Melorra has expanded its product portfolio and stepped into men’s jewellery. The direct-to-customer jewellery brand has launched a range of everyday diamond and gold designs in its e-commerce store and in its brick-and-mortar outlets. 

Melorra’s maiden men’s jewellery line features 14, 18, and 22-carat designs, some studded with diamonds and others left plain for a modern effect, the brand announced in a press release on January 10. Jewellery in the collection retails from Rs 6,000 upwards and products include rings, bracelets, pendants, stud earrings, and chains among others. 
 
“This new collection marks our expansion into the men’s jewellery segment and is among the many milestones we have achieved since our inception,” said Melorra’s founder and CEO Saroja Yeramilli in a press release. “The jewellery is styled keeping the contemporary wardrobe in mind and is ideal for everyday wear. We are looking forward to helping our male customers find the right piece of jewellery that best suits their style, personality, and preferences.”

Melorra retails its wide range of gold and diamond jewellery through its e-commerce store and 23 ‘experience centre’ stores across India. The brand launches around 75 new jewellery designs a week and has expanded its distribution beyond India to now cover the US, UK, Singapore, and the UAE.   

Courtesy: Fashion Network

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