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From Clicks-To-Bricks: Melorra Opens First Offline Store

Retail Jeweller India



Melorra, one of India’s fastest growing lightweight fine jewellery brand designing affordable jewellery for everyday wear, recently launched its first brick-and-mortar store in Orion Mall, Rajajinagar Bengaluru. The women-centric jewellery ‘experience centre’ for millennials is fresh and fun, driven by Melorra’s three pillars — fashion, technology and variety.

Built in line with the online experience that Melorra currently offers, the physical outlets are unique, fresh, and iconic. The brand aims to enhance a customer’s sense of touch, feel and trial of Melorra jewellery, through the experience centre.

Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “Melorra’s journey in the jewellery world has been completely unique in every respect. From online to offline, the launch of the retail stores will provide a seamless, customer-in-control experience. We are a brand taking inspiration from global fashion trends, and launch a new collection every week. Melorra is known for its design innovation offering customers easy to wear, comfortable everyday jewellery. We offer the largest range of over 10,000 unique, contemporary, lightweight gold and diamond jewellery designs.”

“At our physical stores, customers can shop worry free with the option of a digital checkout. They walk in not just to buy jewellery, but also to get informed about global fashion trends. There is a Bliss Bar wherein women can get along their friends, have fun trying Melorra’s latest jewellery or just go through the recent trends,” Yeramilli further added.

Functionally, the stores are designed for any of the many journeys a customer may choose to adopt: shop online pick up in store; shop in-store ship to home and everything in between.

The brand warmly welcomes their customers with beautiful full-length mirrors and in-store stylists available as advisors and consultants, enabling the woman to build her fashionable fine jewellery wardrobe. The brand aims to give its customers a high-energy and high-fashion experience – with the physical stores becoming a super happy place to be!



Courtesy: Indian Retailer

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