Jewellery brands excite buyers with collections specifically launched for Karva Chauth. The occasion has led to 50% higher business than normal on a single day, says...
The 2,000 sq ft showroom has dedicated segments for gold, diamond, and polki jewellery, and has an appointment-based concept for customers. The brand’s USP is providing...
The brand has established itself in the luxury boutique industry via a panoramic omni-channel branding activity and exclusive services for its upmarket clientele Bengaluru: Varaa Shree...
By recognizing and rewarding the performance of deserving employees, retailers have created motivated staff, giving a boost to their productivity, customer engagement and overall business growth...
Serving Patna for three generations, the jewellery brand has managed to match the evolving expectations of young customers, who aspire for design excellence instead of sticking...
The brand works on the design diversity of Odisha, adapting elements of Odiya art, tradition and culture into its jewellery. It has just launched ‘Ameyaa’ and...
The expansive showroom has distinct areas for diverse jewellery categories, seamlessly melding the traditional and modern, for discerning customers Ahmedabad: Kalamandir Jewellers recently unveiled its 25,000...
The jewellery represents harmony between creative visions, and generated cross-outreach to patrons, while capitalizing on the amplified exposure afforded by Bombay Times Fashion Week Mumbai: Mumbai-based...
Ahead of Diwali, the brand has launched its latest heritage collection with a nuanced photoshoot, taking a leaf from Hindu mythology, to leverage the value of...
Sheetal Ranka, Co-founder of Rare Jewels by Ranka, says the brand’s IP ‘The Rare Edit’, meant for connoisseurs of luxury, has grown through organic word-of-mouth and...
For the jewellery brand, association with The Economic Times Women Ahead awards resulted in greater visibility in targeted market regions and exposure due to the influence...
For the brand, the awards property was born out of a desire to create a platform that resonates with its values and effectively engages women, its...
Partnership between the jewellery house and the fashion designer for the event led to ‘Glitterati – The Bridal Collection 2023’ as well as cross-selling between the...
Signature Bridal Week curated by the brand fortifies its presence in the bridal space during the wedding season, generating robust sales, attracting new clientele and making...
Brand urges people to share their performances to the song, which showcases various themes and emotions associated with the festival, online; the video has drawn more...
The special showcase was part of the brand’s continued effort to invest in Marathi culture, support local artists and extend gratitude to its patrons All it...
Panel delves into the journey of young jewellers, the challenges they faced and their innovative solutions, bringing fresh perspectives and adaptability that is vital for the...
The brand’s aim is to promote gold as a product in a unique way, while showing support for the Indian cricket team. It has created only...
By displaying signature traditional collections and curating a fashion show, the brand amplifies visibility, and strategically increases exposure to newer markets NAC Jewellers was the main...
Susham Singla, Managing Director, Jagdish Jewellers, Chandigarh, sees this partnership as an opportunity to explore a new segment and cater to a new set of clients,...
‘Shringaar – The Bridal Series’ has not only reinforced the jeweller’s brand image but also generated robust sales as it ropes in customers who are getting...
Some jewellers saw a jump of 60-70% over last year in sales of ornaments for Ganpati idols, though jewellery that customers buy for themselves did not...
Brand leverages growing awareness about luxury gifts among consumers accessing the Internet and social media to attract people to its showroom Of late, branded and...
The B2B event, which will see several domestic and international buyers explore new opportunities, will also fulfil the needs of retailers looking for trend-setting jewellery designs...
IJSF 2023, organised by the All India Gem and Jewellery Domestic Council, aims to increase young interest in jewels, encourage economic growth, and promote investments. Retailers...
The brand has launched a 360-degree marketing campaign, leveraging the impact of newspapers, outdoor advertising and social media, to promote ongoing exhibition of the region’s art...
The brand followed a complete process, starting with a rough sketch of the Trishul, which was then manufactured and certified, taking a total of 25 days...
The silver jewellery brand signed on a formal agreement earlier this year with the Ministry of Culture for a project, through which it aims to innovate...
Aimed to bring the brand’s Mangalsutra Mahotsav campaign online, engage the brand’s social community and get them to share their special moments, the contest also gave...
Collaboration between the two brands proved to be an important milestone in Pune’s jewellery retail landscape, as a jewellery designer and retail jeweller working together brought...
The app is designed to help traditional jewellery brands, that primarily use offline strategies, to get acquainted with digitization and improve their discoverability The recent launch...
Be it launch of a jewellery collection inspired by the English alphabet or a touching ad film honouring teachers, jewellery brands found ways of identifying with...
Jewellery shopping picked up during Rakshabandhan, which until a few years ago was all about small-scale celebrations. It is also an indicator of the buying intent...
In a successful exercise of moment marketing, the jeweller introduced a unique collection of Chandrayaan Rakhis, celebrating the soft landing of Chandrayaan 3 on the moon...
The online contest, promoted on Instagram with the same hashtag, is part of the ‘Aabhar’ campaign through which the brand expresses gratitude to its customers on...
Innovation rules this festive season, with silver jewellery and Rakhis that are modern in design yet retain a traditional touch With brands coming up with their...
The joint venture promises to be a win-win for both, taking into account the retailer’s expertise and diverse client base as well as Farah Khan’s passion...
While acknowledging the rising influence of empowered women as role models for society, the jeweller partnered with the platform for the second time, to reinforce the...
The campaign showcases a shift in the equation between sons-in-law and parents-in-law, highlighting the aspect of mutual respect and love, more than mere rituals, during the...
The art exhibition by PNG Sons across galleries at its showrooms involves more than 40 artists and more than 100 unique artworks that reflect Indian heritage....
The offbeat campaign builds a strong community of doglovers while strengthening the bond of trust shared between the brand and its customers Dogs become the lifeline...
Gifting is popular during the festival, and in keeping with the trend in the industry, minimalist designs are in vogue With less than two weeks to...
The pure 925 silver jewellery collection commemorates the enigmatic Chalukya queen’s legacy, drawing inspiration from the iconic Virupaksha Temple in Pattadakal, Karnataka, that she commissioned. By...
More footfalls and buyers seeking more variety drove the show’s dynamics, even as prevailing gold prices upped sales of lightweight jewellery. There were mixed responses to...
The awards, heralded as the Oscars of India’s retail jewellery industry, recognised excellence in design and marketing at a gala event attended by more than 600...
The feat is driven by smart expansion strategies on the back of a franchisee-owned company-operated model, a healthy mix of south-non-south sales, an increased mix of...
The brand’s captivating social media campaign unveils its legacy and invites both old and potential customers to delve into its journey Kashi Jewellers, a family-owned business...
The brand sought to create a colourful collection resembling a rainbow, and add a splash of colour to the everyday attire of those who feel a...
The brand’s detailed social media campaign for the festival is aimed to foster a meaningful connection with customers and to understand their needs better To celebrate...
Timed with the release of the movie ‘Barbie’, the collection, which is not only for lightweight jewellery lovers but also for those shopping for wedding jewellery,...
The show is set to witness the industry’s biggest gathering of domestic and international buyers The 39th edition of the India International Jewellery Show (IIJS) Premiere...
The association between the two big labels introduces an element of high fashion to a couture collection that is inherently traditional The India Couture Week is...
Featuring the brand’s 11-year-old brand ambassador, Sitara Ghattamaneni, the film focuses on rituals around a girl reaching puberty, an occasion considered momentous in South India, and...
The brand is launching a 1,000 sq ft showroom in Kolkata that will exclusively showcase lab-grown solitaire-based jewellery of 1 carat and above Fine jewellery brand...
Fine jewellery brand Tyaani by Karan Johar is the official jewellery partner for RRKPK. Ace designer Maheep Kapoor has designed the jewellery that features in the...
Realizing that NRIs are cut off from regulations impacting their gold investments and often face challenges, the brand made NRIs the focus of the campaign Kerala-based...
The campaign for the brand’s 9-to-5 jewellery collection projects jewellery as a power statement, not just adornment for women Punjabi Saraf Jewellers, a prominent jewellery retailer...
The brand’s Instagram post promoted Painjans as ‘beach wear to party wear’, and aimed to engage women of all ages and backgrounds for the festival In...
Dev Shetty, Founder and CEO, FURA, on the rise of Mozambique as the legendary source of rubies, missed opportunities to profit from colour gemstones, why the...
Sabyasachi Ray, Executive Director of the Gems and Jewellery Export Promotion Council (GJEPC), says the response to the show has been phenomenal so far with more...
The campaign builds the brand’s position as a revivalist and garners the attention of jewellery aficionados who value traditional craft Many of today’s jewellery designs are...
The brand’s campaign stirs the indomitable spirit of women while acknowledging women achievers who fulfil their dreams against all odds In 2022, Antara Jewellery launched the...
The coming together of two pan-Indian phenomena – the ubiquitous Indian wedding and the lore of Rama’s love for Sita in the epic Ramayana – is...
Twenty-day carnival, named ‘The Great 1969 Celebration’, creates an engaging shopping experience, complete with roulette table and big prizes to be won When Ahmedabad-based jewellery retailer...
The Swarna Lakshana collection combines Italian and temple designs, and addresses the affordability concerns of the middle-class customer Pothys Swarna Mahal, a prominent jewellery retailer from...
In the age of machine-made jewellery and AI, the ad film highlights the process behind the making of handcrafted pieces and calls it ‘Handcrafting Blessings’ Odisha-based...
Sponsoring the event gave the brand a great opportunity to showcase itself before a very relevant audience and create a buzz On June 25, Nashik City...
The two-month lucky draw scheme, aimed to counter the expensive marketing blitz unleashed by retail jewellery chains entering Rourkela, attracts people from adjoining rural areas, a...
Retailer devises a successful strategy to increase customer engagement and create a sense of urgency, motivating customers to buy now than later On June 11, Kothari...
Involving customers in its CSR activity, the jewellery brand aimed to fulfil the target of arranging meals for 150 children living in temporary shelters in Delhi’s...
The collaboration opens doors for more such co-branding opportunities to build the brand’s elite position Kataria Jewellers has set a precedent in Ratlam by hosting an...
Taking a modern approach to building an enhanced brand culture and fostering talent, Kalamandir Jewellers, one of the fastest-growing regional chains from Gujarat, held the fourth...
Using its deep understanding of the preferences of the people in the region, it offers a wide range of specially curated Andhra-Telangana designs and an elevated...
The brand grants scholarships to the tune of Rs 30-35 lakh each year through the Delight & Divine Charitable Trust, set up by its Director, Sunil...
Actors Nawazuddin Siddiqui and Niki Tamboli, who star in the film, were present at the meet, attended by the brand’s specially invited high value customers Harsahaimal...
The brand got to promote awareness about it to a relevant audience comprising women entrepreneurs, celebrities and prominent professionals On June 2, at a fashion show...
The stunning Mozambique ruby has set a new world record at Sotheby’s Magnificent Jewels sale, for the highest price commanded by a ruby (or any coloured...
Governor of Kerala Arif Mohammed Khan presented her with the award at the Women Entrepreneurs Award Ceremony organized by Business Plus magazine in Trivandrum on May...
Swapnil Dangarikar, official adjudicator, Guinness World Records, shares his insights on Shiv Narayan Jewellers becoming the first Indian jeweller to hold 8 Guinness World Records Guinness...
Chettinad, temple and lightweight jewellery were part of the offer at the store, which was inaugurated by three college students picked through a lucky draw When...
The 4,000 sq ft lounge features the brand’s signature bridal collections rendered by skilled artisans and in-house designers NAC Jewellers recently opened an exclusive bridal lounge...
The inauguration ceremony included a fashion show live-streamed on Instagram and a bloggers’ meet Rathod Jewellers recently launched a 7000 sq ft two-storey showroom in Laxmi...
The regulators have been making strides in improving hallmarking standards since 2000. The industry embraces the latest mandate of selling only HUID-based hallmarked jewellery in the...
The unveiling highlights Dubai’s role in the diamond industry and its growing importance in the coloured gemstone segment Dubai Multi Commodities Centre (DMCC) – the world’s...
In its new avatar, the store at Bhawanipatna in western Odisha has an area of 5,000 sq ft spread across three floors Arundhati Jewellers has relaunched...
When kids tagged along with their mothers to the brand’s Trivandrum store, they were asked if they wanted to try out the kids’ jewellery collection and...
Lots of the brand’s existing customers were very excited to visit them at the event and the brand team was also excited to meet new customers...
The jewellery brand had just 20 days to work with Rina Dhaka and come up with a newcollection for the ‘Dark Romanticism’ show at Lakme Fashion...
From complimentary goodies to offering exciting prizes, jewellers have raked their creative juices for new promotional campaigns to excite their customers Retail jewellers have been bringing...
Brand welcomes customers and friends to its event, to check out new products in a relaxed and welcoming atmosphere At a pre-Mother’s Day soirée organized by...
The initiative was aimed at boosting brand awareness, visibility and engagement among potential customers in Patna Ratnalaya Jewellers recently collaborated with Red FM to launch an...
Atarashi Minimalistic Jewellery collaborated with Farah Khan, who was at the event to personally meet clients and show them the new collection Atarashi Minimalistic Jewellery, a...
Between matching last year’s growth in volume, and even surpassing it in some cases, retailers across India have done well A few weeks before Akshay Tritiya...
Sangita Mehta, founder of Breastmilk Memoriez, talks of the increasing demand for custom-made jewellery or keepsakes using breast milk, umbilical cord stumps, locks of hair, teeth,...
The Hyderabad-based heritage jewellery brand recently created jewellery reminiscent of the Chola era for the cast of the legendary director’s latest film Ponniyin Selvan 2, that...
Amit Modak, Director and CEO of the Pune-based jewellery retail company, says despite the challenging environment, confidence in the team led to phenomenal performance in sales...
Housed in the iconic hotel, the jewellery ‘concept’ store takes pride in showcasing creations rooted in the glorious past of the historic city of the Mughals...
The 1.6 carat D colour flawless diamond is the first piece of a collection of creatively crafted diamonds that the brand is about to launch Mumbai-based...
Charu Jewels invests in employee happiness for business success with their engaging Funday Meets The leadership team at Charu Jewels organizes a monthly Funday Meet, which...
Even though the most auspicious day of shopping in India holds promise for a bountiful weekend, competitive markets and sky-high prices will only allow volume growth...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
