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With #YourMomentsOurCreations, Ranka Jewellers helps brides achieve the perfect look

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The campaign helps women select ideal bridal jewellery by matching it with their preferred colour themes while suggesting bridal attire to complement it

Pune: Weddings in India are a grand affair and even the simplest wedding ceremonies today require months of planning, especially when it comes to achieving the perfect bridal look. Even though wedding planners and stylists are aplenty now, jewellery retail brands such as Ranka Jewellers are taking a step ahead in this direction too, to take bridal styling up by a notch. With its #YourMomentsOurCreations campaign, Ranka Jewellers has curated a complete wedding mood board for the bride-to-be.

The campaign is helping brides-to-be to choose their perfect wedding jewellery that matches their wedding colour theme. This apart, Ranka Jewellers is also willing to suggest suitable designer bridal wear to patrons who need thorough guidance on completing their look in line with their preferred colour themes. “We aim to display our varied bridal jewellery products to brides who are seeking the right match for their wedding attire and also help them finalize the wedding colour theme. In this way, they can explore most of our bridal jewellery collections and we, as a brand, can showcase our best offerings,” commented Ishita Ranka, Partner, Ranka Jewellers.

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With the wedding season already in full swing in most parts of the country, the brand is utilizing this period creatively through the campaign, which is attracting a number of brides-to-be, and allowing Ranka Jewellers to understand what they need.

By making this campaign an in-store as well as online activity, Ranka Jewellers aims to reach out to a wider audience that can conveniently engage with the brand for their personalised wedding look recommendations based on their chosen colour themes. “With this collaborative approach during the wedding season, we are able to understand the different jewellery preferences of brides and how they like to style or mix-and-match their wedding attire and jewellery with the theme of their nuptial ceremonies,” explained Ranka.

Written by Aparna Bhowmick

Retail Jeweller India News

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