‘Jewels and Journeys – A Zaveri Bridal Edit’ resulted in powerful social media engagement with all the influencers uploading photos and reels on their respective handles,...
Whether a customer is shopping for bridal or non-bridal jewellery, every store of the brand arranges for bindi stalls, nail art, chuda rasam and mehndi services...
Incentivizing prospective customers with discount coupons for jewellery purchases turned out to be a successful strategy for the brand, which also increased buying intent among a...
Among the firm’s latest offerings is a solution for 3D configurators, which jewellers can use and embed on their website for customised rings. Its solutions encompass...
The brand has dug deep into the family’s 75-year legacy in antique trade, diverse exposure to Rajasthan’s artistic schools, and antique Mughal arts to create Picchwai...
The brand aims to provide an accessible alternative to the high prices associated with the original brand, as a strategic response to the burgeoning demand in...
Thematically organised around next-gen retail and technology to revolutionize the jewellery business, the knowledge forum will be held at JW Marriott, Sahar in Mumbai on January...
Weighing about 1 kg and priced at around Rs 72 lakh, it is an exquisite tapestry of temple jewellery that pays homage to the nine planets...
The 16th edition of IIJS Signature will be held in a dual-venue format, from January 4-7 at Jio World Convention Centre, Mumbai, and from January 5-8...
The brand’s previews are curated in tandem with the location and the season, providing discerning customers with an opportunity to be the first to browse new...
Retailers are also confident that diamond jewellery will perform well in the near future, as correction in pricing does not necessarily mean a huge increase in...
An Instagram reel, which shows the influencer speak about her aspirations of owning the region’s traditional jewellery during the festive season, reached the right audience that...
The initiative engaged long-time patrons, generated brand curiosity amongst new customers and organically amplified brand reach through the customers’ informal networks and social media channels Sangamner:...
Organizations treated their employees to a day of indulgence by organizing luncheons, felicitations, and exchanging notes of appreciation Mumbai: Employees are the backbone of any organization....
The brand has participated in various B2C exhibitions across key markets in India, which have shown rising demand of tanzanite jewellery from end-consumers Jaipur: Tanzanite is...
It encompasses antique, temple, diamond and Rajputi jewellery, thus providing its target audience with ample choices in a single collection for this wedding season Jaipur: The...
The campaign, which promotes the brand’s ideals, highlights a few of the many appreciation posts from loyal patrons on their social media handle under the hashtag...
The neckpiece is a tribute to namesake Dürrüşehvar’s life as wife of Azam Jah, son of the last Nizam of Hyderabad, and has taken over 2,865...
The event at the brand’s Dindigul showroom comprised activities honouring the contribution of male employees to the organization. It deepened the connect amongst colleagues, promoted an...
The campaign helps women select ideal bridal jewellery by matching it with their preferred colour themes while suggesting bridal attire to complement it Pune: Weddings in...
The open-source archive that invites personal narratives from across the subcontinent, is an attempt to document local histories, stories of families and craft associated with heirloom...
As the exclusive jewellery partner at the event, Manohar Lal Jewellers tactically leveraged the synergy between art and lifestyle to amplify its presence, cultivate personal customer...
There was a month-long social media activity wherein the brand used the actor’s photographs to raise awareness and engage with the audience, while establishing her presence...
Started by Nihar Tulsyan, the owner of Tulsyan Jewellery, Ranchi, the initiative has him talking to invited women from different backgrounds on topics such as maintaining...
Through the contest, the brand invited youngsters to submit their creations, made out of waste materials, at any of its stores across five States. The initiative...
Rising above political problems and a slow market, jewellers in east and north-east India have gathered their muscle power to make grand showrooms, grander jewellery designs...
The inaugural edition of the Retail Jeweller East Forum had a crop of young talent from the jewellery industry discussing their challenges, innovative measures they have...
Speaking at the inaugural Retail Jeweller East Forum, Vivek Das and Sanjib Chatterjee, Founders of Synergics Solutions Private Limited, emphasized the pivotal role of adaptive change,...
Encouraging retailers to upsell to their customers instead of providing cheaper alternatives, the MD of De Beers India talked about the Metaverse and digital avatars craze...
From a parking area within a showroom, to curated evenings and fashion shows, to behind-the-scenes snippets of photoshoots, retailers talked about innovative methods they employed to...
For long, it has been believed that offline retail will become obsolete with the progress of technology and online sales. However, a combination of online and...
In the realm of jewellery retail, the majority of the players are positioned offline; they are in a position to leverage the existing customer base to...
To sensitize the industry about the differentiation between grown and natural diamonds and the evolving trade opportunities, the NDC has created a 64-page, third-party assessed report...
Retail jewellery brands in local markets can benefit from a learning curve of process digitisation, says the Guwahati-based retailer, even as he reiterates the necessity of...
Growth in demand for diamond jewellery marked the season, implying an increased share of youth experimenting with diamonds. Overall, temple jewellery in gold and diamond jewellery...
The Chennai-based boutique jewellery brand has a topaz range across all its verticals and is witnessing solid demand for the gemstone because of its versatility in...
The necklace has 92 carats of certified Colombian emeralds along with rose-cut and full-cut diamonds that combine to give it the shape of a lotus flower...
Vishal Bamalwa and Rahul Bamalwa, the dynamic third-generation partners behind the brand, are proving that true mastery lies in experimentation and the ability to transcend industry...
Kundan, polki and antique jewellery that makes a statement, looks attractive, and also becomes an asset is being favoured by the younger generation of consumers this...
Jewellery brands excite buyers with collections specifically launched for Karva Chauth. The occasion has led to 50% higher business than normal on a single day, says...
The 2,000 sq ft showroom has dedicated segments for gold, diamond, and polki jewellery, and has an appointment-based concept for customers. The brand’s USP is providing...
The combined skills, expertise and social media presence of both brands generated great visibility and cross-outreach. Kashi Jewellers displayed jewellery pieces in a versatile price range...
The brand has established itself in the luxury boutique industry via a panoramic omni-channel branding activity and exclusive services for its upmarket clientele Bengaluru: Varaa Shree...
At an exclusive ‘House of Poonam Soni’ preview event in Mumbai, the veteran designer talks of her jewellery ranges that appeal to individuality, taking inspiration from...
Serving Patna for three generations, the jewellery brand has managed to match the evolving expectations of young customers, who aspire for design excellence instead of sticking...
The brand works on the design diversity of Odisha, adapting elements of Odiya art, tradition and culture into its jewellery. It has just launched ‘Ameyaa’ and...
The expansive showroom has distinct areas for diverse jewellery categories, seamlessly melding the traditional and modern, for discerning customers Ahmedabad: Kalamandir Jewellers recently unveiled its 25,000...
The jewellery represents harmony between creative visions, and generated cross-outreach to patrons, while capitalizing on the amplified exposure afforded by Bombay Times Fashion Week Mumbai: Mumbai-based...
A promising response to exhibitions by the brand in the United States spurred it to explore global markets, going beyond its strong regional patronage. Going forward,...
Ahead of Diwali, the brand has launched its latest heritage collection with a nuanced photoshoot, taking a leaf from Hindu mythology, to leverage the value of...
Sheetal Ranka, Co-founder of Rare Jewels by Ranka, says the brand’s IP ‘The Rare Edit’, meant for connoisseurs of luxury, has grown through organic word-of-mouth and...
For the jewellery brand, association with The Economic Times Women Ahead awards resulted in greater visibility in targeted market regions and exposure due to the influence...
For the brand, the awards property was born out of a desire to create a platform that resonates with its values and effectively engages women, its...
Partnership between the jewellery house and the fashion designer for the event led to ‘Glitterati – The Bridal Collection 2023’ as well as cross-selling between the...
Signature Bridal Week curated by the brand fortifies its presence in the bridal space during the wedding season, generating robust sales, attracting new clientele and making...
Brand urges people to share their performances to the song, which showcases various themes and emotions associated with the festival, online; the video has drawn more...
The handcrafted token presented to the soccer legend – a gold coin with engravings, representing the cultural heritage of Bengal – showcases the craftsmanship of Kolkata’s...
The special showcase was part of the brand’s continued effort to invest in Marathi culture, support local artists and extend gratitude to its patrons All it...
Panel delves into the journey of young jewellers, the challenges they faced and their innovative solutions, bringing fresh perspectives and adaptability that is vital for the...
Discussions delved deep into how the young generation is willing to take risks and incorporate innovations using social media in their businesses, as well as their...
The brand’s aim is to promote gold as a product in a unique way, while showing support for the Indian cricket team. It has created only...
By displaying signature traditional collections and curating a fashion show, the brand amplifies visibility, and strategically increases exposure to newer markets NAC Jewellers was the main...
Susham Singla, Managing Director, Jagdish Jewellers, Chandigarh, sees this partnership as an opportunity to explore a new segment and cater to a new set of clients,...
‘Shringaar – The Bridal Series’ has not only reinforced the jeweller’s brand image but also generated robust sales as it ropes in customers who are getting...
Some jewellers saw a jump of 60-70% over last year in sales of ornaments for Ganpati idols, though jewellery that customers buy for themselves did not...
Brand leverages growing awareness about luxury gifts among consumers accessing the Internet and social media to attract people to its showroom Of late, branded and...
The new Diamant Collection is only available at the brand’s store in Kanpur, that too only in a dedicated space, where clients can view it with...
The B2B event, which will see several domestic and international buyers explore new opportunities, will also fulfil the needs of retailers looking for trend-setting jewellery designs...
IJSF 2023, organised by the All India Gem and Jewellery Domestic Council, aims to increase young interest in jewels, encourage economic growth, and promote investments. Retailers...
The brand has launched a 360-degree marketing campaign, leveraging the impact of newspapers, outdoor advertising and social media, to promote ongoing exhibition of the region’s art...
The brand followed a complete process, starting with a rough sketch of the Trishul, which was then manufactured and certified, taking a total of 25 days...
The silver jewellery brand signed on a formal agreement earlier this year with the Ministry of Culture for a project, through which it aims to innovate...
Aimed to bring the brand’s Mangalsutra Mahotsav campaign online, engage the brand’s social community and get them to share their special moments, the contest also gave...
Collaboration between the two brands proved to be an important milestone in Pune’s jewellery retail landscape, as a jewellery designer and retail jeweller working together brought...
The app is designed to help traditional jewellery brands, that primarily use offline strategies, to get acquainted with digitization and improve their discoverability The recent launch...
Be it launch of a jewellery collection inspired by the English alphabet or a touching ad film honouring teachers, jewellery brands found ways of identifying with...
Jewellery shopping picked up during Rakshabandhan, which until a few years ago was all about small-scale celebrations. It is also an indicator of the buying intent...
In a successful exercise of moment marketing, the jeweller introduced a unique collection of Chandrayaan Rakhis, celebrating the soft landing of Chandrayaan 3 on the moon...
The online contest, promoted on Instagram with the same hashtag, is part of the ‘Aabhar’ campaign through which the brand expresses gratitude to its customers on...
Innovation rules this festive season, with silver jewellery and Rakhis that are modern in design yet retain a traditional touch With brands coming up with their...
The joint venture promises to be a win-win for both, taking into account the retailer’s expertise and diverse client base as well as Farah Khan’s passion...
While acknowledging the rising influence of empowered women as role models for society, the jeweller partnered with the platform for the second time, to reinforce the...
The latest edition of the magazine presents the best in design, technology and skill from pioneering manufacturers. This curated guide offers a glimpse into the trends...
The campaign showcases a shift in the equation between sons-in-law and parents-in-law, highlighting the aspect of mutual respect and love, more than mere rituals, during the...
The art exhibition by PNG Sons across galleries at its showrooms involves more than 40 artists and more than 100 unique artworks that reflect Indian heritage....
The offbeat campaign builds a strong community of doglovers while strengthening the bond of trust shared between the brand and its customers Dogs become the lifeline...
Gifting is popular during the festival, and in keeping with the trend in the industry, minimalist designs are in vogue With less than two weeks to...
The pure 925 silver jewellery collection commemorates the enigmatic Chalukya queen’s legacy, drawing inspiration from the iconic Virupaksha Temple in Pattadakal, Karnataka, that she commissioned. By...
More footfalls and buyers seeking more variety drove the show’s dynamics, even as prevailing gold prices upped sales of lightweight jewellery. There were mixed responses to...
The awards, heralded as the Oscars of India’s retail jewellery industry, recognised excellence in design and marketing at a gala event attended by more than 600...
The feat is driven by smart expansion strategies on the back of a franchisee-owned company-operated model, a healthy mix of south-non-south sales, an increased mix of...
The brand’s captivating social media campaign unveils its legacy and invites both old and potential customers to delve into its journey Kashi Jewellers, a family-owned business...
The brand sought to create a colourful collection resembling a rainbow, and add a splash of colour to the everyday attire of those who feel a...
The brand’s detailed social media campaign for the festival is aimed to foster a meaningful connection with customers and to understand their needs better To celebrate...
Timed with the release of the movie ‘Barbie’, the collection, which is not only for lightweight jewellery lovers but also for those shopping for wedding jewellery,...
The association between the two big labels introduces an element of high fashion to a couture collection that is inherently traditional The India Couture Week is...
Featuring the brand’s 11-year-old brand ambassador, Sitara Ghattamaneni, the film focuses on rituals around a girl reaching puberty, an occasion considered momentous in South India, and...
The brand is launching a 1,000 sq ft showroom in Kolkata that will exclusively showcase lab-grown solitaire-based jewellery of 1 carat and above Fine jewellery brand...
Fine jewellery brand Tyaani by Karan Johar is the official jewellery partner for RRKPK. Ace designer Maheep Kapoor has designed the jewellery that features in the...
Realizing that NRIs are cut off from regulations impacting their gold investments and often face challenges, the brand made NRIs the focus of the campaign Kerala-based...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
