The brand extends its promise of gold that carries meaning to a new generation, speaking to the woman who is both rooted and aspirational, through the campaign
Mumbai: P. N. Gadgil & Sons (PNGS) has announced the appointment of actor Sonali Bendre as its brand ambassador. The brand has launched a campaign with Bendre as the face of PNGS’s main brand identity, featuring the Mangalsutra, traditional jewellery collections, and the brand’s enduring promise of jewellery as heirloom, not merely adornment.
The partnership is rooted in an alignment of values. Bendre is an actor who rose to iconic status in the 1990s and 2000s, and who has since earned equal admiration for her resilience, authenticity and grace. Her personal journey through adversity, faced with quiet courage, has made her a symbol of strength for generations of Indian women. As a mother deeply rooted in her Indian identity, she is a natural and powerful fit for a brand that has stood beside Indian families at their most meaningful moments for 192+ years. For PNGS, she is not just a celebrity endorser; she is a cultural mirror. The Mangalsutra she wears in the campaign is a statement about the women PNGS has always served and celebrated.
The brand’s promise has always been gold that carries meaning — pieces designed for the milestones they mark, weddings, namakaran ceremonies, anniversaries, and the quiet devotion that defines the relationship between Indian women and their jewellery. The new campaign extends that promise to a new generation — speaking to the woman who is both rooted and aspirational, who values her heritage without being bound by it.
Aditya Modak, CFO and COO, P N Gadgil and Sons, said, “At PNGS, every piece of jewellery we create carries the weight of trust — trust built over 192+ years with millions of Indian families. Welcoming Sonali Bendre as our brand ambassador is a natural extension of that promise. She embodies the grace, strength and cultural pride that define the women who wear our jewellery. This partnership is not just a campaign — it is a conversation we are beginning with a new generation of PNGS women, and we could not have found a more authentic voice to lead it.”
Sonali Bendre added, “Jewellery, for Indian women, has never just been about adornment — it is about identity, memory, and love passed down through generations. P N Gadgil & Sons understands this at a cellular level, and that is what drew me to this partnership. Wearing PNGS jewellery is not a role I am playing — it is a reflection of who I am and what I believe in. I am honoured to be the face of a brand that has been woven into the fabric of so many Indian families’ stories over centuries.”
Founded in 1832, P N Gadgil & Sons is one of India’s oldest jewellery brands. Headquartered in Pune, Maharashtra, PNGS operates a growing network of retail showrooms across India. It has a strong presence in Maharashtra with 33+ stores, along with one store each in Vadodara (Gujarat) and Kalaburgi (Karnataka).
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