The new store reflects the brand’s focus on extending reach into emerging markets and increasing access to organized jewellery retail in smaller cities
Daltonganj: Sri Alankar Jewellers & Sons has expanded its retail presence with the launch of its eighth showroom. Located in Daltonganj, Jharkhand, the store opening marks a step in the company’s regional expansion strategy as it strengthens its footprint across the State.
Founded by Sushil Gupta, the business has developed its presence in Jharkhand over the years. The operations are now led by Yash Gupta and Vivek Gupta, who are overseeing expansion and retail development across markets.
The company currently operates in cities including Ranchi, Hazaribagh, Bokaro, Jamshedpur and Dhanbad. The entry into Daltonganj reflects a focus on extending reach into emerging markets and increasing access to organized jewellery retail in smaller cities.
The showroom launch coincided with Akshaya Tritiya. The company reported high customer turnout during the opening, supported by launch offers introduced for the occasion.
Sri Alankar Jewellers & Sons stated that the expansion is aimed at offering jewellery with a focus on product availability, pricing transparency and design variety. The showroom will feature collections across traditional and contemporary categories, catering to a wide customer base.
The company follows a retail approach that combines established jewellery-making practices with standardized store formats and customer service processes. Pricing structures include defined making charges, aimed at providing clarity to buyers.
With over 3.5 million customers, the brand has built its presence in the regional market through store-led growth and repeat consumer engagement. The Daltonganj showroom is expected to contribute to local economic activity and increase organized retail participation in the town’s jewellery segment.
The company plans to continue expanding within Jharkhand, with a focus on strengthening its retail network and entering additional markets over time.
Sri Alankar Jewellers & Sons is a reputed, century-old fine jewellery brand operating in the State of Jharkhand. With stores in Ranchi, Jamshedpur, Dhanbad, Bokaro and Ramgarh, the brand operates multiple large-format showrooms, including a 4,500 sq ft flagship store in Jamshedpur.
Retail Jeweller India News
