The actor’s personality and aesthetic sensibilities align seamlessly with CaratLane’s design language and brand ethos, making her a natural choice to represent the brand
Mumbai: Leading omnichannel fine jewellery brand CaratLane has announced the appointment of actor Yami Gautam Dhar as its first-ever brand ambassador. The collaboration marks a defining milestone in CaratLane’s journey as the brand enters a new phase of scale, visibility and cultural relevance.
Known for her authenticity, powerful performances and critically acclaimed work across cinema, Yami represents the modern Indian woman—self-made, confident and effortlessly elegant. Her personality and aesthetic sensibilities align seamlessly with CaratLane’s design language and brand ethos, making her a natural choice to represent the brand. This association marks an important step in CaratLane’s brand journey as it continues to strengthen its cultural relevance and deepen its connection with consumers who value contemporary design, authenticity and everyday elegance.
Speaking on the collaboration, Saumen Bhaumik, Managing Director, CaratLane, said,“Bringing Yami Gautam Dhar on board as CaratLane’s first-ever brand ambassador marks a significant moment for us. Yami represents values that resonate deeply with our brand: authenticity, elegance, and a modern perspective on success. She has carved her own path with credibility and grace, and her aesthetic sensibility makes her a natural fit for CaratLane.”
Expressing her excitement about the association, Yami Gautam Dhar said,“CaratLane has beautifully reimagined how modern India experiences fine jewellery, making it stylish, versatile and a part of everyday expression. I love how their designs strike a balance between elegance and contemporary sensibilities. I’m delighted to be associated with the brand and look forward to being part of this exciting journey.”
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers. By partnering with a personality who embodies authenticity, confidence, and modern elegance, the brand aims to further strengthen its narrative of jewellery that seamlessly fits into everyday life while celebrating meaningful moments, reinforcing its position as a go-to destination for accessible fine jewellery.
CaratLane was one of the earliest online jewellery start-ups of 2008. After Titan invested in CaratLane in 2016, the brand evolved into a seamless omni-channel jewellery retailer, backed by the Tata Group’s legacy. Along with its online jewellery platform, CaratLane operates 365+ stores nationwide and one internationally in New Jersey.
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