Positioned as one of the most distinctive jewellery retail concepts in the country, the new store stands as a milestone in the brand’s premiumization journey
Hyderabad: Malabar Gold & Diamonds has unveiled a large format ‘Artistry’ store at Jubilee Hills in Hyderabad, positioning it as a unique curated luxury jewellery destination in India. The launch marks a decisive shift towards highly personalized retail where craftsmanship and exclusivity come together in a refined, immersive ambience.
The store was inaugurated by actor Kareena Kapoor Khan, brand ambassador of Malabar Gold & Diamonds, in the presence of M. P. Ahammad, Chairman, Malabar Group; Abdul Salam KP, Vice Chairman of Malabar Group; Mayankutty C, Senior Director of Malabar Group; Asher O, Managing Director – India Operations, Malabar Gold & Diamonds; Nishad AK, Malabar Group Executive Director; KP Veerankutty, Malabar Group Executive Director; Siraj P K, Retail Head -Malabar Gold & Diamonds and Muhammad Shareej K, Zonal Head – Hyderabad, Malabar Gold & Diamonds.
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said, “This showroom reflects our strategic evolution towards a more curated and relationship-led approach to jewellery retail. As customer expectations become more refined, the need for personalized engagement, craftsmanship and trust becomes even more important. This store has been designed to deliver on those expectations, while reinforcing our commitment to quality, transparency and long-term value.”
Speaking at the launch, Kareena Kapoor Khan said, “Jewellery today is deeply personal. It reflects identity, milestones and legacy. What stands out here is the attention to detail and the way the entire experience is designed around the customer. It feels intimate, thoughtful and truly luxurious.”
Spanning over 16,000 sq. ft., the store has been designed as a high-touch luxury environment for discerning customers seeking privacy, personalization and deeper engagement. Positioned as one of the most distinctive jewellery retail concepts in the country, it brings together curated design language, global craftsmanship influences and immersive buying experiences under one roof, moving away from merely transactional retail.
The showroom presents a highly curated world of rare, narrative-driven jewellery, with non-replicable signature collections shaped with intent, detail and story-telling. From modified old European cut diamonds to Royal Polki traditions and temple-inspired artistry, each creation offers depth, provenance and individuality. Every piece stands as a statement for collectors valuing rarity, design integrity and emotional legacy.
The experience is built across multiple zones. The ‘Bespoke and Design Zone’ enables end-to-end customization through private design studios and consultation suites, allowing customers to co-create jewellery with precision. The ‘Artisan and Craftsmanship Zone’ brings live detailing and workmanship into view, reinforcing transparency and authenticity in the creation process.
The ‘Product Discovery Zone’ offers access to over one lakh designs along with a curated selection of rare and high-value pieces, balancing scale with exclusivity. Assisted luxury services including personal shopping and concierges further elevate the experience, while a ‘Private Luxury Lounge’ enables appointment-only consultations for high-value acquisitions in a discreet and elevated setting.
The showroom also reinforces Malabar’s long-standing trust framework built on purity, transparency, authenticity and structured buyback policies, positioning jewellery as both a legacy asset and a considered investment.
With this launch, Malabar Gold & Diamonds strengthens its presence in Hyderabad, a market with deep cultural affinity towards jewellery and strong participation from affluent families, professionals, collectors and influential networks shaping high-value consumption. The store at Jubilee Hills stands as a milestone in the brand’s premiumization journey towards curated luxury retail in India.
Malabar Gold & Diamonds is the fifth largest jewellery retailer globally, with 445+ showrooms across 14 countries.
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