At the launch, the brand introduced “Jewel Story”, a sub-brand featuring 9KT, 14KT, and 18KT natural diamond jewellery for everyday, office, and gifting segments
Gonda: Aisshpra Gems & Jewels, a fast-growing name in India’s organised jewellery retail sector, has marked a significant milestone with the launch of its 15th showroom in Gonda, Uttar Pradesh. Strategically positioned in a key commercial hub of Eastern Uttar Pradesh, the new showroom strengthens the brand’s rapid retail expansion across emerging high-potential markets.
The grand inauguration witnessed an overwhelming response, with customers exploring an extensive portfolio of gold, diamond, polki, and silver jewellery, reflecting the brand’s strong design-led approach and consumer trust.
The showroom was inaugurated by Chief Guests, MLA Prateek Bhushan Singh and Dr. Rajshree Singh, in the presence of the company’s leadership team, including Directors Atul Saraf, Anoop Saraf, Vaibhav Saraf, Saumitra Saraf, Shantanu Saraf, along with franchise partners Ravi Modi, Tushar Agarwal, Vipul Modi, and Shalabh Modi.
With this launch, Aisshpra continues to deepen its presence in Tier-2 and Tier-3 markets, tapping into rising aspirations and increasing demand for branded jewellery in these regions. The Gonda showroom reflects the brand’s commitment to delivering a premium retail experience backed by trust, transparency, and design innovation.
Marking a key strategic move, the brand also unveiled its new sub-brand “Jewel Story”, aimed at younger, working consumers. The collection features lightweight, contemporary designs in 9KT, 14KT, and 18KT natural diamond jewellery, catering to everyday wear, office styling, and gifting segments.
This launch signals Aisshpra’s focus on diversifying product offerings and capturing evolving consumer preferences, particularly in the fast-growing lightweight jewellery category.
Directors Atul Saraf and Anoop Saraf said, “The Gonda showroom is a key milestone in our growth journey. As we scale our retail network, our focus remains on offering superior craftsmanship, innovative designs, and a trustworthy buying experience.”
Franchise partners Ravi Modi, Tushar Agarwal, and Vipul Modi shared: “The response from customers in Gonda has been extremely encouraging. Each new market represents an opportunity to build lasting relationships and strengthen the brand’s presence.”
To commemorate the opening, the brand introduced introductory offers of up to 50% off on making charges for gold and diamond jewellery, contributing to strong initial traction and customer engagement.
With 15 operational showrooms and a clear focus on market expansion, product innovation, and customer-centric retailing, Aisshpra Gems & Jewels continues to strengthen its position as a rising player in India’s organised jewellery sector.
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