Aiming for deeper market penetration and wider consumer access across regions, the brand continues its focus on high-potential markets all over the country
Mumbai: KISNA Diamond and Gold Jewellery crossed the milestone of 150 exclusive showrooms across the country on the auspicious occasion of Akshaya Tritiya, marking a significant step in its retail expansion journey.
With presence across 100+ cities, KISNA continues to deepen its footprint in Tier II and Tier III markets, witnessing strong traction in emerging consumption hubs such as Madurai, Gaya and Azamgarh. As part of its recent expansion, the brand strengthened its presence across cities including Fatehpur, Etawah, Lalitpur, Jalandhar, Dehradun, Cuttack, Jehanabad, Budaun, Ambikapur, Burdwan and Behrampur. The Behrampur showroom, spanning approximately 3,600 sq. ft., is among the largest in its network, reflecting the brand’s expanding retail scale.
The brand’s retail footprint is complemented by a robust distribution ecosystem of over 1,500 shop-in-shop touchpoints, enabling deeper market penetration and wider consumer access across regions. Building on this momentum, KISNA has set a target of scaling its network to 200 exclusive showrooms by Diwali 2026, with continued focus on high-potential markets across the country.
Alongside its retail expansion, KISNA continues to integrate community engagement into its growth journey. Each showroom launch is accompanied by initiatives such as blood donation drives, cleanliness drives, tree plantation and food distribution programmes. Aligned with its 150-store milestone, the brand has planted 2,500+ trees, conducted cleanliness drives, facilitated 1,800+ units of blood donation, and supported food distribution for 60,000+ individuals.
Commenting on the milestone, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group & KISNA Diamond and Gold Jewellery, said, “Crossing 150 exclusive showrooms on the occasion of Akshaya Tritiya marks an important milestone in our journey of making natural diamond jewellery more accessible across India. Our expansion is driven by a strong, integrated ecosystem that combines manufacturing excellence with a rapidly scaling retail network. This growth reflects the increasing acceptance of diamonds across emerging markets and reinforces our commitment to reaching a wider consumer base. As we move towards 200 showrooms, we remain focused on responsible expansion and creating long-term value across the ecosystem.”
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “Our expansion is anchored in Tier II and Tier III markets, which continue to emerge as key growth drivers for the category. With a design portfolio of over 12,000 styles, we are well positioned to cater to diverse regional preferences at scale. As we progress towards 200 exclusive showrooms by Diwali 2026, our focus will remain on building a retail network that is both extensive and locally relevant.”
Launched in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari Krishna Group. With its vision of ‘Har Ghar KISNA’, the brand has built a strong nationwide presence with over 1,500 shop-in-shop outlets and 150+ exclusive showrooms and a robust online platform.
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