Through nostalgic flashbacks, actor Suma demonstrates how her consistent ‘GB’ (Gold Buying) has outsmarted market fluctuations
Hyderabad: Ahead of Akshaya Tritiya, PMJ Jewels has launched a television commercial featuring celebrity power couple, Telugu film industry actors Suma Kanakala and Rajeev Kanakala.
The campaign, playfully titled ‘Rajeev’s IQ vs. Suma’s GB’, brings a witty and relatable touch to the traditional gold-buying season. While ‘IQ’ is a universal measure of intelligence, ‘GB’ in this context stands for Gold Buying – a nod to Suma’s legendary foresight and savvy investment habits over the years. The ad captures charming domestic banter where Rajeev questions the logic of buying gold as prices soar. Through a series of nostalgic flashbacks, Suma demonstrates how her consistent ‘GB’ (Gold Buying) has outsmarted market fluctuations, proving that gold is the ultimate cornerstone of family prosperity. Adding a final touch of prestige, the TVC concludes with a voice-over by superstar Mahesh Babu, brand ambassador of PMJ Jewels, who reminds viewers of the timeless value of investing in tradition.
Commenting on the campaign, Kushal Kankaria, Chairman, PMJ Jewels, said, “At PMJ Jewels, we believe that every piece of jewellery tells a story of love and a legacy of smart investment. Akshaya Tritiya is a time of new beginnings and eternal wealth. Through the ‘Rajeev’s IQ vs. Suma’s GB’ campaign, we wanted to celebrate the practical wisdom of the Indian home-maker. Suma and Rajeev, with their authentic chemistry, perfectly mirror the conversations happening in every household, emphasising that gold remains the most trusted asset for the future.”
“Akshaya Tritiya is a festival that brings good luck and prosperity home, and we wanted our campaign to reflect that joy. The concept of ‘GB’ or Gold Buying intelligence is something that resonates deeply with our customers. With Superstar Mahesh Babu’s voice guiding the message, we invite everyone to visit PMJ Jewels to start their own journey of building a golden legacy,” added Dinesh Kankaria, Managing Director, PMJ Jewels.
In honour of the auspicious occasion of Akshaya Tritiya, PMJ Jewels is showcasing an exquisite range of bridal, diamond, and handcrafted gold jewellery. The ‘Rajeev’s IQ vs. Suma’s GB’ commercial is now airing across all major regional channels and digital platforms. Through this campaign, PMJ Jewels has extended a warm invitation to its customers to “take home Goddess Lakshmi and ensure a lifetime of prosperity”.
With a legacy spanning over 60 years, PMJ Jewels is a premier destination for fine jewellery. It has 45 stores across India and the United States.
Retail Jeweller India News
