The campaign marks a new phase for the brand, connecting platinum jewellery with individuality
Chennai: Jos Alukkas has launched a platinum jewellery campaign featuring its brand ambassador, actor Dulquer Salmaan. The campaign marks a new phase for the brand, connecting platinum jewellery with individuality. The campaign presents a range of platinum jewellery, including rings, chains, bracelets and other pieces for men and women.
Commenting on the campaign, Varghese Alukkas, Managing Director, Jos Alukkas, said, “At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Sujala Martis, Director – Consumer Marketing (India), Platinum Guild International said, “Platinum occupies a distinct space in the men’s jewellery category, combining rarity and strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values.The Jos Alukkas‘Men of Platinum’ campaign, ‘The Icon’s Signature’, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”
Through this initiative, Jos Alukkas seeks to position itself within the platinum jewellery segment and encourage customers to consider platinum for purchase occasions. The campaign will be promoted across digital, print, and in-store platforms in India and international markets.
Jos Alukkasis a trusted name in thejewellery industry, with 60+ showrooms across India and an online store.
Retail Jeweller India News
