The campaign films have been released across the brand’s digital platforms, extending reach to audiences across markets, connecting the collection with narratives woven around change
Mumbai: Forevermark has launched a campaign featuring entrepreneur Nupur Sanon, chef Guntas Bhasin and singer Lisa Mishra to introduce its new Avaanti diamond jewellery collection. The campaign presents their personal journeys, the importance of change and shifts in direction through individual narratives.
The campaign includes a series of films in which the three participants speak about their experiences across work and personal life. Each film focuses on transitions, including career decisions, creative paths and defining moments that have influenced their journeys. The story-telling format is structured through direct accounts, presenting how individuals navigate change over time.
The Avaanti collection is based on design elements that reference continuity and movement. The jewellery pieces are developed to reflect a flow without a fixed beginning or end, aligning with the campaign’s central idea of ongoing progression. The brand connects this concept to the phrase “my never-ending symphony” positioning the collection within a broader narrative of change and development.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, said, “With Avaanti, Forevermark Diamond Jewellery celebrates a new expression of luxury – one that embraces individuality, change, and the courage to evolve. Each piece flows into the next without a defined beginning or end, much like the journeys we experience in life. The name ‘Avaanti’ reflects forward movement. Translating this philosophy into lived experiences, Forevermark Diamond Jewellery brings together entrepreneur Nupur Sanon, chef Guntas Bhasin, and singer Lisa Mishra – three contemporary voices whose stories mirror Avaanti’s spirit of forward motion and fearless change. Through this campaign, we wanted to spotlight narratives that resonate with a generation that is constantly discovering, evolving and redefining itself, not the end, but still becoming.”
The campaign films have been released across the brand’s digital platforms, extending reach to audiences across markets, connecting the collection with narratives woven around change.
De Beers Group introduced Forevermark in 2008 as a diamond jewellery brand. The brand operates across more than 2,400 outlets in markets including India, the United States, China and Japan. Each diamond is inscribed and sourced in line with the company’s stated standards, forming part of its product offering across regions.
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