The ‘For You, Forever’ campaign supports the brand’s focus on individual intent rather than external expectations, encouraging self-purchase
Bengaluru: GIVA has announced Anushka Sharma as the face of ‘Heer by GIVA’, its gold and lab-grown diamond jewellery brand, and launched a campaign titled ‘For You, Forever’ with her.
The campaign film uses poetry and narrative to present ideas of self-love, individuality and self-gifting. It shows jewellery as part of personal expression and everyday choices. Through this approach, the brand places its products within daily life rather than limited occasions.
Heer by GIVA operates within the premium jewellery segment, with collections linked to daily wear and personal milestones. The brand’s positioning reflects a shift in how jewellery is presented, focusing on individual intent rather than external expectations. The campaign supports this direction by placing emphasis on personal meaning and self-purchase.
Commenting on the collaboration, Ishendra Agarwal, Founder, GIVA, said, “Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn’t just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern and deeply individualistic – everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”
Speaking about her association with the brand, actor and film producer Anushka Sharma said, “Heer by GIVA celebrates women for who they truly are, not who they’re expected to be. That distinction matters. Jewellery has always carried emotion, but here it becomes something more personal, a symbol of self-love, a quiet act of choosing yourself. That’s a story I’ve always wanted to be part of, and Heer tells it in the most beautiful, authentic way.”
Heer by GIVA, launched in 2025 by GIVA, is a premium jewellery line featuring lab-grown diamonds set in 14k and 18k gold. The primarily online brand expanded its offline presence with the launch of its first dedicated store in Bengaluru in March, 2026.
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