The lifestyle brand backed by Senco Gold & Diamonds made its debut in Noida with the store
Noida: Sennes, Senco Gold & Diamonds’ lab-grown diamond-focused lifestyle brand, announced the launch of its first exclusive store in Noida at Gaur City Mall. This marks Sennes’ 12th store in the country and its debut in the Noida market, further strengthening its presence across key urban centres.
Sennes brings lab-grown diamond jewellery into a broader lifestyle context, alongside leather accessories and fragrances. To celebrate the launch, Sennes is offering attractive introductory promotions, creating a compelling entry point for customers to explore the brand.
Spread across approximately 670 sq. ft, the newly launched store has been designed to deliver a modern, immersive retail experience, reflecting Sennes’ contemporary design language and its focus on a seamless customer journey. As an exclusive, company-owned outlet, the store reinforces the brand’s commitment to offering a consistent and elevated experience across locations.
The store showcases a curated selection of Sennes’ offerings across lab-grown diamond jewellery, leather accessories, and fragrances – bringing together craftsmanship with a distinctly modern aesthetic. Among the highlights are statement pieces such as the Pear Allure Diamond Ring (3.72 carat), Enchanting Interplay Diamond Ring, Classic Glamour Diamond Earrings, and Confident Glamour Diamond Earrings featuring striking blue stones. The leather collection includes versatile styles, while the fragrance range further enhances the experience with eclectic offerings for men and women.
Speaking on the launch, Joita Sen, Director and Head of Marketing, Senco Gold & Diamonds, said, “Noida consumers are both design-aware and decisively modern in how they approach jewellery today. With Sennes, our focus has been on introducing lab-grown diamonds not just as an alternative, but as part of a larger, design-led lifestyle. This store brings that vision together—where jewellery, leather, and fragrances exist as one cohesive experience. As we expand into Noida, the idea was to create a space that feels intuitive, contemporary, and clearly reflective of what Sennes stands for.”
With a growing presence across India, Sennes currently operates 12 stores in key urban markets, each designed to offer a consistent and immersive brand experience. As the brand continues to scale, it is focused on expanding its footprint to 30 stores by the end of the year.
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