The store at DLF Midtown Plaza marks the Delhi entry of the contemporary lifestyle brand, which offers lab-grown diamonds, perfumes and leather goods
New Delhi: Sennes from The House of Senco has launched its first exclusive store in New Delhi at DLF Midtown Plaza, Moti Nagar, marking a significant milestone in the brand’s retail expansion journey. This is Sennes’ 12th store in the country, showing its growing presence across key urban markets.
Sennes operates under the House of Senco umbrella and draws on the group’s jewellery manufacturing and retail background. The brand’s product portfolio includes lab-grown diamond jewellery, leather goods and perfumes. According to the company, the lab-grown diamond range is positioned around sustainability and environmentally conscious practices, while the leather line follows responsible sourcing and cruelty-free processes.
The newly launched store has been thoughtfully designed as an immersive expression of the brand’s evolving identity. As an exclusive, company-owned outlet, it reflects Sennes’ commitment to maintaining a consistent, elevated brand experience while offering customers a more personal and meaningful connection with the brand.
The store brings together a carefully curated selection of Sennes’ offerings. From finely crafted diamond pieces that redefine everyday luxury, to sleek leather bags and a refined fragrance portfolio, the collection is designed to complement evolving lifestyles while staying rooted in sophistication and purpose.
The launch event witnessed an overwhelming response, with over 65 influencers and HNIs in attendance, who experienced the store firsthand and appreciated the brand’s distinctive product offerings and retail environment. The company stated that the event was designed to introduce the brand’s positioning to a market of design- and sustainability-aware consumers.
Speaking about the new store launch, Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamondssaid, “Delhi is a city that celebrates individuality and bold expression, and with Sennes, we wanted to create a space that resonates with that spirit. This launch is not just about expanding our presence, but about bringing conscious luxury closer to a community that values both design and purpose. Sennes continues to stand for craftsmanship, responsibility, and a refined, modern aesthetic.”
Sennes is an initiative of Senco Gold Limited, and originates from the idea of diving into a diversified range of products that caters to fashion and style by amalgamating luxury with responsibility. It has a total of 12 exclusive stores currently.
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