The brand aims to re-imagine how customers engage with fine jewellery in emerging retail destinations
Raipur: Vasundhra Raj Luxury Jewellery has expanded its retail presence with the launch of two stores in Bilaspur and Raipur, marking its entry into the Chhattisgarh market. The first store has opened at Shri Krishna Shopping Plaza in Bilaspur, a key retail location in the city. Spread across 6,000 sq. ft, the outlet brings together traditional craftsmanship and a modern retail set-up.
The second store, located on Pandri Road in Raipur, spans 5,000 sq. ft. Both stores offer the brand’s core collections, including Jadau and Polki jewellery with uncut diamonds and meenakari work, along with gold and diamond jewellery. The range includes 22kt gold pieces, bridal collections and solitaires.
Vasundhra Raj, Founder and Creative Director, Vasundhra Raj Luxury Jewellery, said, “Chhattisgarh represents a significant opportunity for us as a growing luxury market with a deep appreciation for craftsmanship and culture. With Bilaspur and Raipur, we are not only expanding our footprint but also re-imagining how customers engage with fine jewellery in emerging retail destinations. Each store is designed to offer a distinct yet consistent brand experience, rooted in our design philosophy while adapting to the preferences of the local community.”
The launches mark the brand’s expansion in Central India as it looks to strengthen its presence in emerging luxury markets.
The two recent store launches add to the high jewellery label’s existing retail footprint of four stores in Delhi, Jaipur, Noida Sector 18 and Noida Sector 50.
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