Participating retailers are leveraging the campaign’s structure to expand their customer base, maintain sales momentum and reinforce consumer confidence across markets Mumbai: The 2025 edition of...
The campaign was executed through a mix of digital, OOH and print media, with placements in leading Marathi newspapers including Lokmat, Pudhari and Dainik Prabhat Pune:...
The campaign design, combined with store engagement and social media participation, is expected to drive consistent results, and the brand projects 50% increase in sales by...
Prizes are linked to purchase value, and the initiative has contributed to higher footfalls and sales, according to the brand Jabalpur: Vardhman Jewellers, one of Jabalpur’s...
The event combined entertainment, games, product showcases and cross-engagement opportunities, drawing over 350 attendees, and gave Parekh Brothers a platform to present collections informally Nagpur: Parekh...
Further strategy includes upcoming regional and ritual-based campaigns, greater automation, and regional language content Mumbai: The De Beers Group, in collaboration with the Gem & Jewellery...
Retailers across India report steady footfall and consumer interest, aided by GJC’s push for tech-enhanced outreach–geo-targeted campaigns, influencer tie-ups, digital coupon issuance and verification Mumbai: The...
The brand explored a fresh experiential format of customer engagement, combining entertainment with brand messaging Mohali: Sunder Jewellers recently organized the Mohali Comedy Festival to mark...
The narrative of the ad film featuring actor Shriya Pilgaonkar, released in Marathi and Hindi on YouTube, breaks convention Pune: Krishna Rajaram Ashtekar (KRA) Jewellers has...
The showsheld across multiple cities resulted in cultural outreach and disseminating information about the brandto attendees, who could be potential customers Pune: P.N. Gadgil & Sons...
The jeweller could reinforce visibility among new customer groups, creating connections that go beyond the traditional retail format Chennai: NAC Jewellers recently endeavoured to strengthen its...
The brand has been associated with the Ahmedabad Times Fashion Week since its first edition in 2022. Jadau jewellery took centre stage this year Ahmedabad: K...
Held across Chennai, Madurai, and Pondicherry, the camp provided over 500 employees with health check-ups, consultations, and preventive care Chennai: Challani Jewellery Mart conducted its annual...
The brand measures the success of these initiatives not through immediate sales alone, but through the goodwill and positive recall they generate, helping build lasting relationships...
The initiative is helping jewellery brands across the spectrum address a younger, more digitally savvy customer base Mumbai: As the conversation around natural versus lab-grown diamonds...
During the festive season, when demand is already high, they expect Lucky Lakshmi to further boost jewellery sales Mumbai: On September 22, 2025, the All India...
The first day of the event, themed ‘9 Days, 9 Powers, 1 Radiant You’, drew more than 250 visitors, giving the initiative strong early momentum Jammu:...
At the pageant, contestants showcased a wide range of WHP’s jewellery collections, wearing different types of jewellery in multiple rounds, highlighting the versatility of the brand’s...
According to the brand, it was one of the most successful events held this year, resulting in big-ticket sales Gorakhpur: Aisshpra Gems and Jewels recently organized...
Commemorative coins in gold and silver have been released, celebrating both the film and Abaran’s legacy. They feature the Kantara logo on one side and Abaran’s...
The event created high visibility for the brand, and resulted in high footfalls and sales. Media coverage extended reach beyond the event Kannur: Meralda Jewels recently...
The adaptability of the campaign has been enhanced through regional versions in Hindi, English, Marathi, Bengali, Tamil and Telugu Mumbai: As India strengthens its position as...
The brand plans to leverage this partnership further by exploring more collaborations and exclusive showcases to sustain engagement and reach New Delhi: P.P Jewellers by Pawan...
This is the brand’s first foray into film-based promotion, and expands its visibility across Maharashtra through outdoor promotions, digital platforms and in-store activities Baramati: Leading Maharashtra...
The print communication, which had an immediate effect, also positioned the brand as an advisor on gold as an asset Ratlam: DC Jewellers recently launched a...
The fifth edition of the mega jewellery shopping festival will be held from September 22 to November 9, 2025 across India Mumbai: The last few weeks...
Growing from 45 stalls in 2010 to nearly 1,000 today, the Gujarat Gold Jewellery Show attracted serious buyers and wide participation from outside the State Gandhinagar:...
The brand combined in-store activities with a digital contest to celebrate educators while offering them jewellery solutions and savings plans New Delhi: On September 5, PC...
Jewellery pieces were not created specifically for the event, but were selected to fit with the shapes, colours and details of the garments Vadodara: CH Jewellers...
Optimism rules that Project INDRA will help educate customers, rebuild trust and boost market demand for diamonds Mumbai: While gold continues to dominate customer preference in...
Retailers stand to win assured rewards by achieving key coupon milestones, ranging from silver coins to 5 gm gold coins, ensuring benefits at every stage Mumbai:...
The two-day event drew around 70 participants, including FICCI FLO members, brides-to-be and the brand’s long-standing clients Indore: Punjabi Saraf recently hosted ‘Style and Sparkle’ –...
Jewellers associated with Project INDRA talk about natural diamonds as a category in their retail business and how Project INDRA is already bringing about a change...
The first iteration of the campaign, themed ‘Celebrating You’, positions jewellery as a symbol of self-appreciation and empowerment Mumbai: The All-India Gem and Jewellery Domestic Council...
The event offered an intimate space for clients to connect with the brand in a non-commercial setting Ahmedabad: KK Jewels recently organized a full-day retreat in...
By linking value-driven exchange with aspirational purchases, the brand aims to lower the financial hurdle of buying diamonds Bhubaneswar: In a strategic push towards strengthening its...
The initiative not only strengthened brand visibility but also translated into higher store footfalls Nagpur: Rokde Jewellers recently collaborated with Maharashtrachi Hasya Jatra, a comedy show...
The initiative challenged the notion that the brand caters only to high-value buyers, and aimed to reach out to a wider audience Ludhiana: Khurana Jewellery House...
Each showcase in Raipur and Nagpur brought together more than 100 attendees, largely comprising high-net-worth individuals and professional women New Delhi: Archana Aggarwal Timeless Jewellery recently...
With assured returns for retailers in Diamond, Gold and Silver categories and high-value consumer prizes, Lucky Lakshmi 2025 is set to be a nationwide growth driver...
The initiative strengthened both the CKC Foundation’s educational mission and the jewellery brand’s resonance in the community Bengaluru: The C Krishniah Chetty Foundation recently organized its...
The approach was designed to connect directly with potential wedding customers by showing how the jewellery could enhance their bridal look Indore: DC Jewellers has introduced...
By plugging into INDRA, regional retailers can capitalize on national advertising and also get ready campaigns and consumer-facing content that can be localized and customized for...
INDRA, launched by the De Beers Group in partnership with the GJEPC, has already associated with the country’s leading jewellery retailers. The initiative gives jewellers access...
By focusing on modern, aspirational messaging and social-first engagement, the nationwide festival is positioning jewellery as relevant, desirable and culturally meaningful for younger buyers, signalling a...
Consistency over two decades has turned the campaign into a benchmark, and this year, sales increased by nearly 30% compared to the previous year Kanpur: Lala...
With MRMD Perfume London, the brand aims to connect jewellery, apparel and fragrances into one lifestyle offering Bengaluru: Mr. MD, the men’s jewellery and accessories brand...
By linking festive celebration and direct interaction with customers, the retailer converted seasonal goodwill into measurable business outcome across all seven of its stores in Jharkhand...
Through radio, the activity gained credibility and generated a buzz about the brand across Raipur and nearby towns Durg: Saheli Jewellers recently collaborated with MY FM...
The brand enabled guests to experience its jewellery through events such as book club meet-ups and sip-and-paint evenings Amritsar: Maliram Jewellers recently hosted the first edition...
Scheduled to take place across India from September 22 to November 9, 2025, the grand B2C eventseeks to engage next-gen consumers, boost organized retail participation and...
The partnership reflects the brand’s consistent association with a platform recognizing excellence and leadership among women. The brand chose not to showcase any jewellery during the...
At the Palette Pop event in Kochi with an audience of 300+ women entrepreneurs, the brand introduced its jewellery redesign services by asking visitors whether they...
The brand’s new jewellery edit was presented alongside Vaishali Shadangule’s handloom creations at the event held by the Ministry of Textiles to mark National Handloom Day....
The event, which integrated the brand’s new Mangalsutra line, had an outreach of over 8 million people on-ground and through digital amplification. More than 20 Marathi...
The jeweller designed the campaign to have experts help brides choose and style jewellery for various wedding ceremonies, and address the challenges they face. In the...
Running through August, the festival spearheaded by Divine Solitaires offers customers a mix of exclusive solitaire jewellery collections, assured gifts and bumper prize draws. Participating retailers...
High gold prices leading to strained consumer budgets and demand for versatility drive brands to offer lighter jewellery, balancing high aesthetic impact with affordability across bridal...
The ad flips the usual narrative of gift-giving by encouraging sisters to ‘claim their dues’ for everything they’ve put up with in the course of growing...
The event, organized by the Ladies Circle India, brought together 150 women to explore vintage jewellery styles and fashion at an intimate gathering. A relatable styling...
The event held at the brand’s Borivali store featured an image consultant who provided practical fashion guidance on how to style different outfits with the brand’s...
Season 5 of the brand’s ‘Happy Customers: Together Forever’ initiative invites customers to register for a chance to become the face of Rokde Jewellers. It has...
The grand awards ceremony turned the spotlight on outstanding advancements in design, original ideas and excellence in concept and creation of jewellery as it brought together...
By tying up with the Allenhouse Group of Institutions – which has more than 70 schools and colleges across Uttar Pradesh – for a fashion show...
The brand aligned with SWPL’s mission of gender equality, youth empowerment and local impact. The partnership not only gave the brand visibility but also became a...
The experiential format emerged as a viable path for customer engagement, positioning the brand not only in the fine jewellery space but also within a broader...
Launch of the sub-brand is in response to a shift in customer behaviour, and to meet the needs of women who seek design-forward, versatile jewellery that...
Associating with a platform that celebrates grace and poise, the high-profile launch was designed to position DP Jewellers prominently in the national jewellery market. The brand...
The campaign ran from July 14 to 20, 2025, and was designed to attract attention from people across the city. The idea was to make the...
The two-day meet was designed to align business objectives, strengthen leadership capabilities and encourage collaboration across the brand’s retail network. It encouraged leaders to shift from...
The campaign, which shows the actor wearing typically feminine ornaments, challenges traditional views of masculinity, and presents jewellery as a deeply personal choice Kochi: In a...
Association with the Retro Rhythms Concert, that brought together families from across Bengaluru, was rooted in the brand’s long-standing relationship with the Bishop Cotton Girls’ School,...
The jeweller’s campaign, running up to August 14, aims to attract first-time visitors to its stores by way of a walk-in initiative through which women can...
The initiative has so far welcomed close to 100 children aged between 4 and 15, along with their parents, to the brand’s stores, giving the jeweller...
Rather than limiting itself to conventional sponsorship, the brand made a strategic leap by acquiring Bundelkhand Bulls, one of the competing teams in Season 2 of...
For the awards, recognized as a landmark event in the Indian jewellery industry, the jury this year was tasked with evaluating a plethora of exceptional designs...
While the brand gained from partnering with a devotional concert close to its customers’ hearts in a relationship-driven market like Nagpur, a full-house of over 3,000...
Centred around the brand’s EterKnight collection, the campaign features brand ambassador Abir Chatterjee and speaks to the ‘everyday man’. It runs across OOH, TV, digital platforms...
Curating bespoke jewellery for a performance by the artiste who has a global following was in line with the brand’s strategy of connecting with audiences beyond...
Launched on July 1, 2025, this is the third edition of the initiative, with a 360-degree marketing campaign around it, that is already driving footfalls, boosting...
The intriguing campaign around the audio contest on Radio City 91.9 FM connected the brand with local listeners in Gorakhpur and created store-level buzz, while consistent...
The jeweller has collaborated with designer Amit Aggarwal for the new collection ‘Banarsi: The Art of Becoming’, to elevate the brand narrative through a cross-category connect....
The brand launched a 360-degree marketing exercise – with bikes and a Mahindra Thar as prizes – alongside opening of its 13th store in Panvel. It...
The initiative targets key bridal decision-makers through workshops in Thrissur, Kozhikode and Kochi, at a time when a large number of NRIs return to Kerala for...
Transforming spaces into canvases of actual disruption, the brand aims to shape how new-age consumers experience jewellery, and compel those who may not have been open...
According to the brand, the idea behind the campaign is not to highlight a singular representation of beauty or success, but present a ‘constellation of stories’,...
Integrating a cultural event into its outreach strategy, the brand drew over 300 women to its store through the activity, and saw foot traffic convert into...
The collaboration brings a differentiated jewellery experience to customers in Lucknow, especially targeting a younger audience that seeks modern, versatile pieces and values a designer label....
The contestwas designed to introduce children to the concept of a sustainable future, tying in with Svaraa’s focus on lab-grown diamonds as an environmentally responsible choice....
The campaign featuring brand ambassador Arvind Swamy aims to boost pre-season bridal sales across South India. The fashion show held at a wedding venue had 250+...
The initiative sought to recognize the commitment of doctors, through visits to 10 hospitals and interactions with 150+ doctors, accompanied by simple gestures of appreciation.The jeweller’s...
By tying upa digital contestwith an in-store experience, the brand strengthened its presence both online and offline, subtly linking cultural engagement with brand familiarity and future...
The campaign, timed to leverage footfalls during Odisha’s popular Raja Festival, gave people the opportunity to try on real gold jewellery in a mall setting, pose...
The brand created lab-grown diamond jewellery for all European contestants at the pageant, held recently in Hyderabad. By integrating its creations into an event rooted in...
The music-based campaign aimed to bridge online content creation with traditional product awareness in a format that was simple and accessible. It drove engagement, increased reach...
Susan Jacques, President and Global CEO, GIA, who was in Mumbai this week, recognized India’s growing influence in the global diamond value chain and discussed how...
Developed in-house, Givaboo gives the brand a consistent identity that resonates with its target audience. It features in digital content, product design and upcoming campaigns, helping...
The campaign aims to reinforce brand identity and connect with both loyal and new customers while marking the brand’s expansion into new product categories and strengthening...
The in-store event offered customers a chance to explore the traditional craft hands-on. Artisans demonstrated the steps, after which 30-odd participants each day were guided through...
The series offers curated styling content from an expert, integrating real-time fashion insights with Rivaah’s wide bridal jewellery portfolio. Instead of simply showcasing products, it contextualizes...
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