The target audience covered two segments: younger, fashion-focused consumers who follow trends, and established customers who recognize the brand’s presence on national platforms Bhubaneswar: Khimji Jewellers...
The initiative reflects the brand’s intention to have meaningful interaction with its clientele, going beyond jewellery sale Lucknow: Kakun Fine Jewellery recently organized a sound healing...
The brand sees digital thought-leadership spaces as not just visibility tools but trust-building avenues, which strategically complement traditional marketing Kochi: Diamond jewellery brand Genesis Diamonds by...
First announced in August 2024 and fully operational now, the Indian Association for Gold Excellence and Standards (IAGES) aims to establish a transparent, accountable and globally...
The series focuses on family relationships and the brand’s intent is to reinforce its positioning as an entity that documents family milestones through its jewellery Baramati:...
The first couple of episodes, covering jewellery under Rs 1 lakh and under Rs 3 lakh, have increased enquiries, with future ones set to cover higher...
The brand had on-ground engagement with the participating children and their parents through kiosks, photo booths and distribution of jeweller-branded bags containing brochures Nashik: Dande Gold...
Without any promotional messaging, an organic purchase made by pageant winner Rinima Borah Agarwal at one of its stores generated high social media engagement and brand...
For the performance, the singer wore jadau jewellery with polki from the brand’s existing seasonal collection Kolkata: Bhuramal Rajmal Surana Johuree joined hands with Indian classical...
Nagpur is the first of 15 cities targeted to sign up retailers for a two-month pilot beginning on December 15, 2025 Mumbai: The Indian Natural Diamond...
The brand brings real-life couples to the forefront, showcasing their wedding jewellery through pre-wedding photoshoots and videos Kolkata: Senco Gold & Diamonds has launched its new...
Each guest on the show receives a Solitario gift presented by host Sania Mirza, offering natural on-screen presence for the brand Mumbai: Solitario Diamonds has partnered...
According to the jeweller, by July or August, customers start asking when the festival will begin. This is the 10th edition of the festival and it...
The campaign was promoted across social media, offline media, hoardings and influencer collaborations, along with a dedicated brand video released on digital platforms Jamshedpur: Keshavji Chhaganlal...
To spread the message, the brand collaborated with actors Abir Chatterjee, Vikrant Massey and Idhika Paul, along with popular radio jockeys and influencers Kolkata: P.C. Chandra...
The event attracted around 300 participants and boosted store footfalls, besides increasing long-term sale prospects for the brand Kota: Ornate Jewels organized an online Tambola event...
With ‘celebrating the jewel in every individual’ as its aim, the brand plans to distribute the calendar to all its customers and associates in December ...
Partnership with the Surya Half Marathon was strategically aimed at celebrating both local heritage and fitness Jabalpur: Kothari Jewellers recently associated with Sadar Bazar Jabalpur’s Surya...
The initiative offered the brand insights into how customers respond to big-format rewards linked to jewellery purchase Pune: CS Jewels recently concluded its festive campaign with...
By linking the programme with their influence, Senco aims to reach varied customer groups, and make its campaign stand out in the market Kolkata: Senco Gold...
The brand provided jewellery for the runway and allowed students to integrate its designs into their curated ensembles Mumbai: Vandals recently partnered with Istituto Marangoni Mumbai,...
With a broadcast reach of around 60,000 customers, the brand regularly hears from women who say its campaign prompted them to get screened or discuss their...
The jeweller converted the collaboration with ‘Devi Chowdhurani: Bandit Queen of Bengal’ into strong showroom interest and continuity of its longstanding bespoke jewellery tradition Kolkata: B....
Over 80 influencers, including Miss India, contributed to the marketing campaign for the festival, which doubled social media engagement compared to last year Mumbai: The All...
Realizing that a surname-backed brand limited the ability to connect with a wider, modern customer base, the jeweller felt the need for a brand built on...
The campaign includes 18 weekly draws, of which six have been completed so far. These will be followed by a mega draw offering three cars as...
The brand has widened its promotional strategy this year to include television advertising, along with social media, radio and newspaper promotions Chandigarh: Sunder Jewellers has launched...
The idea for the weekly radio show was brought to the jeweller by MY FM and they worked together to shape it Ratlam: D.P. Jewellers has...
The brand marked its national advertising debut with the campaign, which reaffirmed its belief that contextual marketing creates the strongest impact when it stems from authenticity...
Through this partnership, Mia’s aim was to position itself within everyday family scenarios that would resonate with its target consumers Mumbai: Mia by Tanishq recently partnered...
When customers see that buying even a 3- or 5-gram gold coin makes them eligible for the campaign’s draw, it encourages participation Mumbai: The ongoing Lucky...
Themed ‘Love So Natural, Only a Natural Diamond Will Do’ the dedicated zone within the showroom has already shown results, with several orders received by the...
At the launch event in Mumbai, Deshya unveiled its first collection through a curated runway presentation. Going ahead, it plans to leverage experiential engagement to build...
According to the brand, Bali represents a relatable, real persona — someone young customers can identify with — and the aim was to keep the tone...
According to Vikas Mehta, CFO, Vajraa Diamonds – by Khazanchi, the market is trending towards diamond jewellery, and the brand has seen a huge increase in...
For participating retailers, the campaign’s incentives are boosting sales, attracting new clients and generating more business overall. The GJC publicizing winners on social media has added...
The brand made the announcement at the opening of its showroom in Chakan, Pune, in the presence of Deputy CM of Maharashtra, Ajit Pawar PUNE: Ranka...
Jewellery from PC Chandra is featured naturally across the storyline, reinforcing brand presence while engaging viewers Kolkata: PC Chandra Jewellers has associated with ‘Sisters’, a web...
The brand has positioned itself as an entity embracing new formats of communication to keep pace with evolving customer preferences Pune: P N Gadgil & Sons...
The workshop included practical styling tips such as pairing statement pieces with minimal accessories, selecting jewellery according to face shape and neckline, and balancing traditional and...
The campaign aimed to attract the upcountry audience in Ballia, a Tier III city where customers are responsive to offers and schemes Ballia: Aisshpra Gems and...
By aligning with community needs, the brand continues to strengthen its reputation as an entity that supports public welfare Coimbatore: Sumangali Jewellers recently supported the setting...
Through this collaboration, the brand seeks to appeal to brides who value coordinated fashion and fine jewellery Mumbai: Manubhai Jewellers has announced a collaboration with the...
Through structured videos and practical learning, sales personnel are gaining the skills to clearly convey the value and uniqueness of natural diamonds Mumbai: The Indian Natural...
Fluctuating gold and silver rates pose a challenge as all the prizes are based on these metals Mumbai: As Diwali approaches, the fifth edition of Lucky...
The contest served as a platform for attendees to showcase their artistic talent and saw the participation of more than 100 women Bengaluru: Sulthan Gold &...
The idea for the travelling showroom project came from a customer, and it has already unlocked business opportunity Pune: In an effort to strengthen customer outreach...
Since the series began, the brand has reported increased engagement on Instagram, higher customer enquiries and more footfalls at its store, including visitors from other cities...
Following the positive response, the brand plans to conduct similar campaigns with expanded digital promotion and in-store engagement Lucknow: Lala Jugal Kishore Jewellers recently hosted a...
The brand saw a 10% rise in diamond jewellery sales since the start of Navratri, with people walking in to ask specifically about the 9kt line...
Retailers across India have welcomed Project INDRA as a platform that strengthens the category and encourages growth Mumbai: With rising gold prices, retailers in India are...
Participating retailers are leveraging the campaign’s structure to expand their customer base, maintain sales momentum and reinforce consumer confidence across markets Mumbai: The 2025 edition of...
The campaign was executed through a mix of digital, OOH and print media, with placements in leading Marathi newspapers including Lokmat, Pudhari and Dainik Prabhat Pune:...
The campaign design, combined with store engagement and social media participation, is expected to drive consistent results, and the brand projects 50% increase in sales by...
Prizes are linked to purchase value, and the initiative has contributed to higher footfalls and sales, according to the brand Jabalpur: Vardhman Jewellers, one of Jabalpur’s...
The event combined entertainment, games, product showcases and cross-engagement opportunities, drawing over 350 attendees, and gave Parekh Brothers a platform to present collections informally Nagpur: Parekh...
Further strategy includes upcoming regional and ritual-based campaigns, greater automation, and regional language content Mumbai: The De Beers Group, in collaboration with the Gem & Jewellery...
Retailers across India report steady footfall and consumer interest, aided by GJC’s push for tech-enhanced outreach–geo-targeted campaigns, influencer tie-ups, digital coupon issuance and verification Mumbai: The...
The brand explored a fresh experiential format of customer engagement, combining entertainment with brand messaging Mohali: Sunder Jewellers recently organized the Mohali Comedy Festival to mark...
The narrative of the ad film featuring actor Shriya Pilgaonkar, released in Marathi and Hindi on YouTube, breaks convention Pune: Krishna Rajaram Ashtekar (KRA) Jewellers has...
The showsheld across multiple cities resulted in cultural outreach and disseminating information about the brandto attendees, who could be potential customers Pune: P.N. Gadgil & Sons...
The jeweller could reinforce visibility among new customer groups, creating connections that go beyond the traditional retail format Chennai: NAC Jewellers recently endeavoured to strengthen its...
The brand has been associated with the Ahmedabad Times Fashion Week since its first edition in 2022. Jadau jewellery took centre stage this year Ahmedabad: K...
Held across Chennai, Madurai, and Pondicherry, the camp provided over 500 employees with health check-ups, consultations, and preventive care Chennai: Challani Jewellery Mart conducted its annual...
The brand measures the success of these initiatives not through immediate sales alone, but through the goodwill and positive recall they generate, helping build lasting relationships...
The initiative is helping jewellery brands across the spectrum address a younger, more digitally savvy customer base Mumbai: As the conversation around natural versus lab-grown diamonds...
During the festive season, when demand is already high, they expect Lucky Lakshmi to further boost jewellery sales Mumbai: On September 22, 2025, the All India...
The first day of the event, themed ‘9 Days, 9 Powers, 1 Radiant You’, drew more than 250 visitors, giving the initiative strong early momentum Jammu:...
At the pageant, contestants showcased a wide range of WHP’s jewellery collections, wearing different types of jewellery in multiple rounds, highlighting the versatility of the brand’s...
According to the brand, it was one of the most successful events held this year, resulting in big-ticket sales Gorakhpur: Aisshpra Gems and Jewels recently organized...
Commemorative coins in gold and silver have been released, celebrating both the film and Abaran’s legacy. They feature the Kantara logo on one side and Abaran’s...
The event created high visibility for the brand, and resulted in high footfalls and sales. Media coverage extended reach beyond the event Kannur: Meralda Jewels recently...
The adaptability of the campaign has been enhanced through regional versions in Hindi, English, Marathi, Bengali, Tamil and Telugu Mumbai: As India strengthens its position as...
The brand plans to leverage this partnership further by exploring more collaborations and exclusive showcases to sustain engagement and reach New Delhi: P.P Jewellers by Pawan...
This is the brand’s first foray into film-based promotion, and expands its visibility across Maharashtra through outdoor promotions, digital platforms and in-store activities Baramati: Leading Maharashtra...
The print communication, which had an immediate effect, also positioned the brand as an advisor on gold as an asset Ratlam: DC Jewellers recently launched a...
The fifth edition of the mega jewellery shopping festival will be held from September 22 to November 9, 2025 across India Mumbai: The last few weeks...
Growing from 45 stalls in 2010 to nearly 1,000 today, the Gujarat Gold Jewellery Show attracted serious buyers and wide participation from outside the State Gandhinagar:...
The brand combined in-store activities with a digital contest to celebrate educators while offering them jewellery solutions and savings plans New Delhi: On September 5, PC...
Jewellery pieces were not created specifically for the event, but were selected to fit with the shapes, colours and details of the garments Vadodara: CH Jewellers...
Optimism rules that Project INDRA will help educate customers, rebuild trust and boost market demand for diamonds Mumbai: While gold continues to dominate customer preference in...
Retailers stand to win assured rewards by achieving key coupon milestones, ranging from silver coins to 5 gm gold coins, ensuring benefits at every stage Mumbai:...
The two-day event drew around 70 participants, including FICCI FLO members, brides-to-be and the brand’s long-standing clients Indore: Punjabi Saraf recently hosted ‘Style and Sparkle’ –...
Jewellers associated with Project INDRA talk about natural diamonds as a category in their retail business and how Project INDRA is already bringing about a change...
The first iteration of the campaign, themed ‘Celebrating You’, positions jewellery as a symbol of self-appreciation and empowerment Mumbai: The All-India Gem and Jewellery Domestic Council...
The event offered an intimate space for clients to connect with the brand in a non-commercial setting Ahmedabad: KK Jewels recently organized a full-day retreat in...
By linking value-driven exchange with aspirational purchases, the brand aims to lower the financial hurdle of buying diamonds Bhubaneswar: In a strategic push towards strengthening its...
The initiative not only strengthened brand visibility but also translated into higher store footfalls Nagpur: Rokde Jewellers recently collaborated with Maharashtrachi Hasya Jatra, a comedy show...
The initiative challenged the notion that the brand caters only to high-value buyers, and aimed to reach out to a wider audience Ludhiana: Khurana Jewellery House...
Each showcase in Raipur and Nagpur brought together more than 100 attendees, largely comprising high-net-worth individuals and professional women New Delhi: Archana Aggarwal Timeless Jewellery recently...
With assured returns for retailers in Diamond, Gold and Silver categories and high-value consumer prizes, Lucky Lakshmi 2025 is set to be a nationwide growth driver...
The initiative strengthened both the CKC Foundation’s educational mission and the jewellery brand’s resonance in the community Bengaluru: The C Krishniah Chetty Foundation recently organized its...
The approach was designed to connect directly with potential wedding customers by showing how the jewellery could enhance their bridal look Indore: DC Jewellers has introduced...
By plugging into INDRA, regional retailers can capitalize on national advertising and also get ready campaigns and consumer-facing content that can be localized and customized for...
INDRA, launched by the De Beers Group in partnership with the GJEPC, has already associated with the country’s leading jewellery retailers. The initiative gives jewellers access...
By focusing on modern, aspirational messaging and social-first engagement, the nationwide festival is positioning jewellery as relevant, desirable and culturally meaningful for younger buyers, signalling a...
Consistency over two decades has turned the campaign into a benchmark, and this year, sales increased by nearly 30% compared to the previous year Kanpur: Lala...
With MRMD Perfume London, the brand aims to connect jewellery, apparel and fragrances into one lifestyle offering Bengaluru: Mr. MD, the men’s jewellery and accessories brand...
By linking festive celebration and direct interaction with customers, the retailer converted seasonal goodwill into measurable business outcome across all seven of its stores in Jharkhand...
Through radio, the activity gained credibility and generated a buzz about the brand across Raipur and nearby towns Durg: Saheli Jewellers recently collaborated with MY FM...
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