The campaign includes 18 weekly draws, of which six have been completed so far. These will be followed by a mega draw offering three cars as prizes
Gwalior: Gehna Gems & Jewels has launched ‘Khushiyo Ka Mahotsav 3.0’, the third edition of its annual festive campaign that runs from September 22 to December 31, 2025. With more than 30,000 jewellery designs across gold, diamond and silver categories, and prizes worth Rs 75 lakh, the initiative aims to deepen customer engagement while driving seasonal footfalls across all four Gehna showrooms in Gwalior, Jhansi, Ranchi and Guna.
This year’s edition continues to focus on customer-centric engagement with an extensive reward programme. The campaign includes 18 weekly draws featuring prizes like Activa scooters, LED TVs, induction cooktops, and silver gifts, followed by a mega draw offering three cars and home appliances. To maintain transparency, all draws are streamed live on Gehna Jewellers’ Facebook and Instagram pages.
Explaining the intent behind continuing the campaign for a third year, Ajay Mangal, Director, Gehna Gems & Jewels Pvt. Ltd., said, “We were initially uncertain about bringing back ‘Khushiyo Ka Mahotsav’ this year, but many of our customers reached out, asking when it would begin. Their enthusiasm motivated us to return with a larger edition. Compared to last year, we have expanded the campaign almost five times.”
He added that the initiative has helped the brand strengthen its market position despite changes in customer spending. “While the purchasing power has reduced slightly due to gold price fluctuations, we’ve seen increased footfalls across our stores. This campaign has played a vital role in connecting with customers from surrounding regions, especially in markets where gifting traditions are strong.”
So far, six weekly draws have been completed, with a total of 66 winners announced. According to Mangal, sales have grown by about 50% compared to last year, supported by active promotions through local agencies, radioand print media.
Gehna Gems & Jewels, with a 125-year legacy, currently operates four stores across Gwalior, Jhansi and Guna in North India.
Written by Achal Chaubey
Retail Jeweller India Exclusive
