The brand is using a personalized approach to slow down the V-Day shopping experience and create space for conversation with customers Mumbai: As Valentine’s Day retail...
The jewellery showcased on the ramp was curated from ORRA’s existing collections to align with the themes of Rewild Vadodara: ORRA Fine Jewellery recently partnered with...
The Kasaragod Jewellery Cricket Premier League (KJCPL) matches were live-streamed, giving the brand access to viewers in other parts of India and overseas markets such as...
Participation required users to follow the brand on Instagram, with no minimum jewellery purchase or scheme attached Sambalpur: Mundra Jewels recently concluded a lucky draw campaign...
A city-wide mix of digital, print, outdoor and television coverage has been used to anchor Vivaah Swarna Utsav firmly within Agartala’s public and retail landscape. Agartala:...
The films point out that while other assets depreciate and require a buyer at the time of resale, gold is quite easily redeemable Madgaon: Ulhas Jewellers...
By curating its jewellery to complement historical costumes presented within a heritage space, CKC Jewellers reinforced its position as a brand connected to continuity and the...
The 400-gram ‘Sundahaar’ mirrors the design, proportions and symbolism of the jewellery adorning the Pune Shreemant Dagdusheth Halwai Ganpati idol Pune: Ranka Jewellers has crafted jewellery...
The podcast publicly recognizes customers and gives them a sense of ownership in the brand’s story, allowing them to speak about their experiences, expectations and why...
Structured as an ongoing intellectual property, it supports repeat engagement, builds brand memory and aligns story-telling with the retail experience Mumbai: Heer, the gold and lab-grown...
By distributing cards made by children from underserved communities to customers, the brand subtly turned routine jewellery purchase into thoughtful human interaction Kolkata: P.C. Chandra Jewellers...
The association was an extension of the brand’s efforts to establish itself within the city after opening a store in Warud Warud: Khandelwal Jewellers recently associated...
The brand is expanding its offerings beyond traditional jewellery and exploring lifestyle-oriented segments Bengaluru: Crash.Club by C. Krishniah Chetty Group recently hosted an event centred around...
The curated festive marketplace offered the brand an opportunity to access a large and varied audience. Visitors could directly experience the brand’s jewellery designs in the...
A key element of the campaign is the use of AI in all marketing communication. It is being promoted through social media, digital platforms and outdoor...
The conversation-style content series seeks to present both sides of the jewellery-buying process by allowing brides to speak about their experiences, concerns and decision-making moments Agra:...
Every Saturday, the initiative reaches 13 locations with organized food distribution, allowing beneficiaries to depend on a regular source of meals, and building trust in the...
The audience profile closely matched the brand’s target segment, drawing women across generations, many of whom already had a natural affinity for premium jewellery Kolkata: Ramesh...
According to the brand, the store has seen a steep rise in footfalls and sales since the launch of the campaign Nagpur: Kakkad Jewellers has introduced...
From silver and diamonds to premium consumption, the 12th Retail Jeweller India Forum (RJIF) outlined the strategies, systems and leadership priorities driving India’s jewellery retail industry...
The awards spotlighted leadership that has delivered measurable impact, institutional strength and market leadership through consistent strategy, governance and long-term value creation Mumbai: The Retail Jeweller...
The campus festival gave the jeweller access to a large and attentive audience in one place over several days. It made people notice the brand and...
With both December 31, 2025 and January 1, 2026 being working days, the brand turned a peak retail day into a team engagement exercise, bringing its...
The sessions focused on characters from the Ramayana, including Ram, Lakshman and other figures, and explored how their actions can relate to present-day decision-making Kanpur: Sona...
Rather than in-film product placement, the brand’s presence was integrated through teaser promotions and marketing activity linked to the film Bengaluru: Sulthan Diamonds & Gold has...
From on-field awards to in-store gatherings, the association allowed the brand to enter doctors’ family conversations naturally, extending its reach beyond the players to the households...
The brand’s jewellery was worn during the final ramp walk and introduced in a focused manner in a live setting, creating visibility in a way static...
Targeted online communication created awareness, drove footfalls, and ensured customers were familiar with the collections before even visiting the brand’s stores, making ‘Jewels of Meralda’ a...
For the brand, which began operations in 2000, the TVC aims to help both existing and new customers to associate its name with trust, reliability and...
The series builds an archive of relatable stories that audiences can return to and share. It also creates space for everyday couples to be featured, making...
Limited to 20 guests, the curated event enabled direct engagement, story-telling and customization discussions about the brand’s jewellery pieces Kochi: Genesis Diamonds by Deepak Toms hosted...
On-ground branding included logo placement on all player jerseys, perimeter branding around the ground, and the naming of a bowling end as the ‘Babulal Jewellers End’,...
The initiative was planned to create a reason for families to visit KevaBox stores together. While children took part in the painting competition, parents explored the...
Promotion of the Margazhi Weekends focused on informing audiences about the performances, highlighting the artistes and sharing moments from the events through digital and in-store communication,...
By placing itself in the store environment of other brands through vouchers, Svaraa seeks to build steady recall and direct potential buyers to its stores over...
The campaign, running up to December 24, 2025, combines a festive ritual with structured incentives, encouraging customers to spend time in stores and interact with the...
The four-film advertising campaign has seen a multi-platform rollout and with gold prices projected to rise further, it could create even more traction among value-conscious bridal...
As the initiative gathers momentum, participating retailers share their perspectives on how Project INDRA supports their business needs and helps address current market challenges Ahmedabad: The...
The brand’s idea was not to push a promotion but to introduce its new store organically to a group that fits its target audience profile Mumbai:...
The brand targeted audiences both via the runway and through digital promotion. Social media activity amplified visibility, drawing the attention of potential customers to its Rajwadi...
Running through the peak wedding months, the 2025 edition of the festival builds on its long-standing format while adapting to flexible product planning necessitated by rising...
An in-store monthly draw gives customers an additional benefit, by way of a prize, and these lively events, complete with interactive games and refreshments, encourage more...
The company has been expanding its lightweight, daily-wear collections, a category that aligns strongly with the preferences of the 18-26 age group, and used the campaign...
The jeweller’s aim is to leverage the event running from December 2 to December 31, 2025 to build brand recall, audience reach and continuity of engagement...
The event featured 24 looks showcasing the brand’s couture and heritage jewellery, that demonstrated how traditional craft can be adapted for new-age aesthetics Amritsar: Khurana Jewellery...
The event offered the jeweller a platform to engage with customers who value culture and traditions, and earn their loyalty in the process Bhopal: Kataria Jewellers...
It has become a go-to choice for families seeking a complete wedding look at a predictable weight and budget Mumbai: Jagannath Gangaram Pednekar (JGP) Jewellers has...
Alongside the association, the jeweller rolled out exclusive benefits for the AIIMS community, offering professors, doctors and senior students special privileges at its Guwahati store all...
Customers are photographed in-store, wearing the brand’s jewellery, and the images are put up on billboards. For many participants, appearing on a hoarding in their own...
The target audience covered two segments: younger, fashion-focused consumers who follow trends, and established customers who recognize the brand’s presence on national platforms Bhubaneswar: Khimji Jewellers...
The initiative reflects the brand’s intention to have meaningful interaction with its clientele, going beyond jewellery sale Lucknow: Kakun Fine Jewellery recently organized a sound healing...
The brand sees digital thought-leadership spaces as not just visibility tools but trust-building avenues, which strategically complement traditional marketing Kochi: Diamond jewellery brand Genesis Diamonds by...
First announced in August 2024 and fully operational now, the Indian Association for Gold Excellence and Standards (IAGES) aims to establish a transparent, accountable and globally...
The series focuses on family relationships and the brand’s intent is to reinforce its positioning as an entity that documents family milestones through its jewellery Baramati:...
The first couple of episodes, covering jewellery under Rs 1 lakh and under Rs 3 lakh, have increased enquiries, with future ones set to cover higher...
The brand had on-ground engagement with the participating children and their parents through kiosks, photo booths and distribution of jeweller-branded bags containing brochures Nashik: Dande Gold...
Without any promotional messaging, an organic purchase made by pageant winner Rinima Borah Agarwal at one of its stores generated high social media engagement and brand...
For the performance, the singer wore jadau jewellery with polki from the brand’s existing seasonal collection Kolkata: Bhuramal Rajmal Surana Johuree joined hands with Indian classical...
Nagpur is the first of 15 cities targeted to sign up retailers for a two-month pilot beginning on December 15, 2025 Mumbai: The Indian Natural Diamond...
The brand brings real-life couples to the forefront, showcasing their wedding jewellery through pre-wedding photoshoots and videos Kolkata: Senco Gold & Diamonds has launched its new...
Each guest on the show receives a Solitario gift presented by host Sania Mirza, offering natural on-screen presence for the brand Mumbai: Solitario Diamonds has partnered...
According to the jeweller, by July or August, customers start asking when the festival will begin. This is the 10th edition of the festival and it...
The campaign was promoted across social media, offline media, hoardings and influencer collaborations, along with a dedicated brand video released on digital platforms Jamshedpur: Keshavji Chhaganlal...
To spread the message, the brand collaborated with actors Abir Chatterjee, Vikrant Massey and Idhika Paul, along with popular radio jockeys and influencers Kolkata: P.C. Chandra...
The event attracted around 300 participants and boosted store footfalls, besides increasing long-term sale prospects for the brand Kota: Ornate Jewels organized an online Tambola event...
With ‘celebrating the jewel in every individual’ as its aim, the brand plans to distribute the calendar to all its customers and associates in December ...
Partnership with the Surya Half Marathon was strategically aimed at celebrating both local heritage and fitness Jabalpur: Kothari Jewellers recently associated with Sadar Bazar Jabalpur’s Surya...
The initiative offered the brand insights into how customers respond to big-format rewards linked to jewellery purchase Pune: CS Jewels recently concluded its festive campaign with...
By linking the programme with their influence, Senco aims to reach varied customer groups, and make its campaign stand out in the market Kolkata: Senco Gold...
The brand provided jewellery for the runway and allowed students to integrate its designs into their curated ensembles Mumbai: Vandals recently partnered with Istituto Marangoni Mumbai,...
With a broadcast reach of around 60,000 customers, the brand regularly hears from women who say its campaign prompted them to get screened or discuss their...
The jeweller converted the collaboration with ‘Devi Chowdhurani: Bandit Queen of Bengal’ into strong showroom interest and continuity of its longstanding bespoke jewellery tradition Kolkata: B....
Over 80 influencers, including Miss India, contributed to the marketing campaign for the festival, which doubled social media engagement compared to last year Mumbai: The All...
Realizing that a surname-backed brand limited the ability to connect with a wider, modern customer base, the jeweller felt the need for a brand built on...
The campaign includes 18 weekly draws, of which six have been completed so far. These will be followed by a mega draw offering three cars as...
The brand has widened its promotional strategy this year to include television advertising, along with social media, radio and newspaper promotions Chandigarh: Sunder Jewellers has launched...
The idea for the weekly radio show was brought to the jeweller by MY FM and they worked together to shape it Ratlam: D.P. Jewellers has...
The brand marked its national advertising debut with the campaign, which reaffirmed its belief that contextual marketing creates the strongest impact when it stems from authenticity...
Through this partnership, Mia’s aim was to position itself within everyday family scenarios that would resonate with its target consumers Mumbai: Mia by Tanishq recently partnered...
When customers see that buying even a 3- or 5-gram gold coin makes them eligible for the campaign’s draw, it encourages participation Mumbai: The ongoing Lucky...
Themed ‘Love So Natural, Only a Natural Diamond Will Do’ the dedicated zone within the showroom has already shown results, with several orders received by the...
At the launch event in Mumbai, Deshya unveiled its first collection through a curated runway presentation. Going ahead, it plans to leverage experiential engagement to build...
According to the brand, Bali represents a relatable, real persona — someone young customers can identify with — and the aim was to keep the tone...
According to Vikas Mehta, CFO, Vajraa Diamonds – by Khazanchi, the market is trending towards diamond jewellery, and the brand has seen a huge increase in...
For participating retailers, the campaign’s incentives are boosting sales, attracting new clients and generating more business overall. The GJC publicizing winners on social media has added...
The brand made the announcement at the opening of its showroom in Chakan, Pune, in the presence of Deputy CM of Maharashtra, Ajit Pawar PUNE: Ranka...
Jewellery from PC Chandra is featured naturally across the storyline, reinforcing brand presence while engaging viewers Kolkata: PC Chandra Jewellers has associated with ‘Sisters’, a web...
The brand has positioned itself as an entity embracing new formats of communication to keep pace with evolving customer preferences Pune: P N Gadgil & Sons...
The workshop included practical styling tips such as pairing statement pieces with minimal accessories, selecting jewellery according to face shape and neckline, and balancing traditional and...
The campaign aimed to attract the upcountry audience in Ballia, a Tier III city where customers are responsive to offers and schemes Ballia: Aisshpra Gems and...
By aligning with community needs, the brand continues to strengthen its reputation as an entity that supports public welfare Coimbatore: Sumangali Jewellers recently supported the setting...
Through this collaboration, the brand seeks to appeal to brides who value coordinated fashion and fine jewellery Mumbai: Manubhai Jewellers has announced a collaboration with the...
Through structured videos and practical learning, sales personnel are gaining the skills to clearly convey the value and uniqueness of natural diamonds Mumbai: The Indian Natural...
Fluctuating gold and silver rates pose a challenge as all the prizes are based on these metals Mumbai: As Diwali approaches, the fifth edition of Lucky...
The contest served as a platform for attendees to showcase their artistic talent and saw the participation of more than 100 women Bengaluru: Sulthan Gold &...
The idea for the travelling showroom project came from a customer, and it has already unlocked business opportunity Pune: In an effort to strengthen customer outreach...
Since the series began, the brand has reported increased engagement on Instagram, higher customer enquiries and more footfalls at its store, including visitors from other cities...
Following the positive response, the brand plans to conduct similar campaigns with expanded digital promotion and in-store engagement Lucknow: Lala Jugal Kishore Jewellers recently hosted a...
The brand saw a 10% rise in diamond jewellery sales since the start of Navratri, with people walking in to ask specifically about the 9kt line...
Retailers across India have welcomed Project INDRA as a platform that strengthens the category and encourages growth Mumbai: With rising gold prices, retailers in India are...
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