The brand enabled guests to experience its jewellery through events such as book club meet-ups and sip-and-paint evenings Amritsar: Maliram Jewellers recently hosted the first edition...
Scheduled to take place across India from September 22 to November 9, 2025, the grand B2C eventseeks to engage next-gen consumers, boost organized retail participation and...
The partnership reflects the brand’s consistent association with a platform recognizing excellence and leadership among women. The brand chose not to showcase any jewellery during the...
At the Palette Pop event in Kochi with an audience of 300+ women entrepreneurs, the brand introduced its jewellery redesign services by asking visitors whether they...
The brand’s new jewellery edit was presented alongside Vaishali Shadangule’s handloom creations at the event held by the Ministry of Textiles to mark National Handloom Day....
The event, which integrated the brand’s new Mangalsutra line, had an outreach of over 8 million people on-ground and through digital amplification. More than 20 Marathi...
The jeweller designed the campaign to have experts help brides choose and style jewellery for various wedding ceremonies, and address the challenges they face. In the...
Running through August, the festival spearheaded by Divine Solitaires offers customers a mix of exclusive solitaire jewellery collections, assured gifts and bumper prize draws. Participating retailers...
High gold prices leading to strained consumer budgets and demand for versatility drive brands to offer lighter jewellery, balancing high aesthetic impact with affordability across bridal...
The ad flips the usual narrative of gift-giving by encouraging sisters to ‘claim their dues’ for everything they’ve put up with in the course of growing...
The event, organized by the Ladies Circle India, brought together 150 women to explore vintage jewellery styles and fashion at an intimate gathering. A relatable styling...
The event held at the brand’s Borivali store featured an image consultant who provided practical fashion guidance on how to style different outfits with the brand’s...
Season 5 of the brand’s ‘Happy Customers: Together Forever’ initiative invites customers to register for a chance to become the face of Rokde Jewellers. It has...
The grand awards ceremony turned the spotlight on outstanding advancements in design, original ideas and excellence in concept and creation of jewellery as it brought together...
By tying up with the Allenhouse Group of Institutions – which has more than 70 schools and colleges across Uttar Pradesh – for a fashion show...
The brand aligned with SWPL’s mission of gender equality, youth empowerment and local impact. The partnership not only gave the brand visibility but also became a...
The experiential format emerged as a viable path for customer engagement, positioning the brand not only in the fine jewellery space but also within a broader...
Launch of the sub-brand is in response to a shift in customer behaviour, and to meet the needs of women who seek design-forward, versatile jewellery that...
Associating with a platform that celebrates grace and poise, the high-profile launch was designed to position DP Jewellers prominently in the national jewellery market. The brand...
The campaign ran from July 14 to 20, 2025, and was designed to attract attention from people across the city. The idea was to make the...
The two-day meet was designed to align business objectives, strengthen leadership capabilities and encourage collaboration across the brand’s retail network. It encouraged leaders to shift from...
The campaign, which shows the actor wearing typically feminine ornaments, challenges traditional views of masculinity, and presents jewellery as a deeply personal choice Kochi: In a...
Association with the Retro Rhythms Concert, that brought together families from across Bengaluru, was rooted in the brand’s long-standing relationship with the Bishop Cotton Girls’ School,...
The jeweller’s campaign, running up to August 14, aims to attract first-time visitors to its stores by way of a walk-in initiative through which women can...
The initiative has so far welcomed close to 100 children aged between 4 and 15, along with their parents, to the brand’s stores, giving the jeweller...
Rather than limiting itself to conventional sponsorship, the brand made a strategic leap by acquiring Bundelkhand Bulls, one of the competing teams in Season 2 of...
For the awards, recognized as a landmark event in the Indian jewellery industry, the jury this year was tasked with evaluating a plethora of exceptional designs...
While the brand gained from partnering with a devotional concert close to its customers’ hearts in a relationship-driven market like Nagpur, a full-house of over 3,000...
Centred around the brand’s EterKnight collection, the campaign features brand ambassador Abir Chatterjee and speaks to the ‘everyday man’. It runs across OOH, TV, digital platforms...
Curating bespoke jewellery for a performance by the artiste who has a global following was in line with the brand’s strategy of connecting with audiences beyond...
Launched on July 1, 2025, this is the third edition of the initiative, with a 360-degree marketing campaign around it, that is already driving footfalls, boosting...
The intriguing campaign around the audio contest on Radio City 91.9 FM connected the brand with local listeners in Gorakhpur and created store-level buzz, while consistent...
The jeweller has collaborated with designer Amit Aggarwal for the new collection ‘Banarsi: The Art of Becoming’, to elevate the brand narrative through a cross-category connect....
The brand launched a 360-degree marketing exercise – with bikes and a Mahindra Thar as prizes – alongside opening of its 13th store in Panvel. It...
The initiative targets key bridal decision-makers through workshops in Thrissur, Kozhikode and Kochi, at a time when a large number of NRIs return to Kerala for...
Transforming spaces into canvases of actual disruption, the brand aims to shape how new-age consumers experience jewellery, and compel those who may not have been open...
According to the brand, the idea behind the campaign is not to highlight a singular representation of beauty or success, but present a ‘constellation of stories’,...
Integrating a cultural event into its outreach strategy, the brand drew over 300 women to its store through the activity, and saw foot traffic convert into...
The collaboration brings a differentiated jewellery experience to customers in Lucknow, especially targeting a younger audience that seeks modern, versatile pieces and values a designer label....
The contestwas designed to introduce children to the concept of a sustainable future, tying in with Svaraa’s focus on lab-grown diamonds as an environmentally responsible choice....
The campaign featuring brand ambassador Arvind Swamy aims to boost pre-season bridal sales across South India. The fashion show held at a wedding venue had 250+...
The initiative sought to recognize the commitment of doctors, through visits to 10 hospitals and interactions with 150+ doctors, accompanied by simple gestures of appreciation.The jeweller’s...
By tying upa digital contestwith an in-store experience, the brand strengthened its presence both online and offline, subtly linking cultural engagement with brand familiarity and future...
The campaign, timed to leverage footfalls during Odisha’s popular Raja Festival, gave people the opportunity to try on real gold jewellery in a mall setting, pose...
The brand created lab-grown diamond jewellery for all European contestants at the pageant, held recently in Hyderabad. By integrating its creations into an event rooted in...
The music-based campaign aimed to bridge online content creation with traditional product awareness in a format that was simple and accessible. It drove engagement, increased reach...
Susan Jacques, President and Global CEO, GIA, who was in Mumbai this week, recognized India’s growing influence in the global diamond value chain and discussed how...
Developed in-house, Givaboo gives the brand a consistent identity that resonates with its target audience. It features in digital content, product design and upcoming campaigns, helping...
The campaign aims to reinforce brand identity and connect with both loyal and new customers while marking the brand’s expansion into new product categories and strengthening...
The in-store event offered customers a chance to explore the traditional craft hands-on. Artisans demonstrated the steps, after which 30-odd participants each day were guided through...
The series offers curated styling content from an expert, integrating real-time fashion insights with Rivaah’s wide bridal jewellery portfolio. Instead of simply showcasing products, it contextualizes...
Abhishek Rastogi, Design Head at Indriya, decodes the brand’s strategy, says the two jewellery pieces – drawing from rich traditions of the Maratha empire and South...
Working with designer Cherie D on the runway at Times Fashion Week, the brand’s key business goal was to reach a younger, style-conscious audience appreciative of...
The Luxo Show created visibility and potential customer leads for Sona Chandis. The event, attended by an estimated 4,000+ people, brought direct business impact for the...
The brand chose to launch its ad video with a social message at a high-profile fashion event where it was already the jewellery sponsor and expected...
Director of Keshavji Chhaganlal Jewellers and a recent Ironman 70.3 finisher, Adeshra combines the principles of endurance activities with legacy retail, showing how discipline and structured...
The campaign, designed to reach out directly to people in residential societies through a range of community-driven activities, helped the brand foster trust and closer ties...
The brandhas positioned itself not as a product marketer, but as a supporter of individual growth while collaborating with a confidence-building platform for women in Agra,...
The ‘Style to Sparkle’ initiative, in its second season, is designed to pick young, style-conscious brand advocates, while engaging the public in the voting process and...
With the campaign tagline ‘Absolutely Correct’, the film highlights the brand’s 97-year-old legacy while sending out a message that upholds tradition, brand image and commitment of...
With gold prices rising and fewer bridal purchases happening, the jeweller launched ‘Sparkle Utsav’, a four-day in-store initiative aimed at promoting its latest range of lightweight...
The event with around 300 attendees focused on celebrating the bond between mothers and their little daughters, who wore coordinated jewellery from NAC’s signature and ‘Young...
The campaign says diamonds are not out of reach, as many think, and shows how the brand enables diamond ownership. It is being promoted across digital...
At ICBI’s Calcutta Charms event, the brand showcased its high-value bridal sets before a curated influential audience, using members of the business consortium as models. Supported...
According to the brand, the partnership with Tahiliani will be about his signature draping and interpretation of Indian textile heritage complementing Shree Jee’s precision craftmanship, and...
Titled ‘Gehna Ek Ankahi Kahani’, the brand’s six-part Instagram video series goes beyond transactional retail to highlight the emotional, historical and financial value of jewellery in...
Since the series premiered, the brand has seen an uptick in interest among its clientele, with enquiries about specific pieces from the show coming from customers...
The luxury jewellery house has drawn on the popularity of the Audrey Hepburn classic, with a playful twist on its name for the brand’s new campaign,...
The new brand is expected to make jewellery more accessible to younger consumers, without the price limitations of gold. The parent company’s strong Awadhi influence will...
The event, held exclusively for doctors and their spouses, sought to position LGDs not just as occasional accessories, but as practical jewellery for daily life. It...
By leveraging the emotional and cultural significance of a relatively low-key festival, the brand could engage with its core community of customers, attract 700 women to...
An extension of Thangamayil’s ‘Women Work Culture’, the aim was to create opportunities for women employees to refresh their minds and reduce stress that comes with...
The initiative allows customers to exchange their old gold jewellery, regardless of where it was purchased, for new jewellery from the brand’s current collections. It aims...
The brand claims to ‘sell history along with jewellery’, turning shopping into a cultural experience and shoppers into loyalists. From educational tours to sensory-led experiences for...
For the jeweller, this initiative is a natural extension of its purpose-driven brand ethos. With women as the central inspiration for its jewellery, the brand has...
While previous editions of Diamond Diva have explored themes around empowerment, this year’s message is themed around self-expression and celebrating oneself. At the heart of the...
Titled #JustSiblingThings, the campaign puts out a narrative that is deeply relatable for a wide audience, while positioning the brand’s jewellery as both a lasting keepsake...
The brand’s strategy is to align the launch of each new jewellery line with prominent events, to ensure it receives attention from a wide customer base....
Designed around customer-led gatherings of about 25-30 women, the initiative combines food, games, jewellery try-ons and ramp walks, building stronger brand engagement through a shared experience....
D.REN is being presented as a separate brand with its own store format and identity, and a marketing strategy built on selective outreach and ‘silent luxury’....
This strategic expansion allows the brand to offer faster delivery timelines, competitive pricing, and greater customization, while safeguarding its proprietary technology and international quality standards, even...
As official jewellery partner for Gupta in the National Costume round, the heritage brand was tasked with narrating India’s story through bespoke jewellery pieces that it...
Adopting a new approach to creating bespoke jewellery, the brand hosted a three-day workshop, and invited clients to its Guwahati showroom for private one-on-one sessions with...
The campaign encouraged the brand’s audiences to share memories related to their mothers, many of which were tied to jewellery or family heirlooms. It made the...
Partnership with the celebrated designer resulted in a unified vision of the modern Indian bride, even as the brand gained high visibility and reach beyond the...
Unlike Konika’s core offerings, which focus on traditional and mass-market jewellery, Kathaa is positioned as an exclusive haute joaillerie line. With it, the parent brand takes...
While being part of the brand’s wider corporate-level social responsibility initiatives, the scholarship is being launched specially for the Tamil Nadu region for the first time....
The innovative 15-day campaign centred around the brand’s store launch not only drew attention with its diverse agenda, but also strengthened the company’s connect with the...
Adaptability in product offerings, a surge in digital commerce, and enduring consumer trust helped leading brands register significant gains. Across the country, consumer sentiment remained buoyant,...
As the Punjabi singer-actor chose to adopt Patiala ruler Maharaja Bhupinder Singh’s opulent regal look for the event, Golecha’s Jewels set out to re-interpret the Maharaja’s...
Unlike conventional jewellery campaigns, the brand has taken a narrative-first approach, re-imagining the legendary warrior woman Unniyarcha, after whom it is named, in a format designed...
The brand deployed models carrying giant, candy-pink handbags through key high-footfall areas on the day of its store launch, playing out the campaign’s tagline ‘Turning Heads...
Using a vox pop format, the campaign features real-time reactions, capturing unscripted conversations and emotional responses, as the brand seeks to spark authentic engagement with a...
The programme brings together youth from across the country to Jammu, to participate in various activities from May 9 to 11. By aligning with an initiative...
By aligning with a story rooted in real societal challenges—such as marital discord and shifting gender dynamics—the brand becomes part of a cinematic legacy that not...
With this, the brand marks its foray into regional entertainment-based marketing, using prime-time programming to showcase its jewellery, boost visibility and build a deep emotional connect...
Each cement bowl distributed as part of the campaign is imprinted with the jeweller’s logo, reinforcing a message of collective goodwill from all the project’s partners,...
Featuring popular Odia actor and long-time brand ambassador Prakruti Mishra, the campaign’s core objective is to connect with the modern, self-reliant woman — someone who invests...
With the core idea that jewellery should resonate with the person who wears it, the campaign increased engagement both online and offline for Gehna, with more...
Co-produced by Pranay Choksi, Partner, Damodardas Jewellers, the film released in theatres on April 25, 2025. By supporting historically relevant cinema that has high cultural and...
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