Abhishek Rastogi, Design Head at Indriya, decodes the brand’s strategy, says the two jewellery pieces – drawing from rich traditions of the Maratha empire and South...
Working with designer Cherie D on the runway at Times Fashion Week, the brand’s key business goal was to reach a younger, style-conscious audience appreciative of...
The Luxo Show created visibility and potential customer leads for Sona Chandis. The event, attended by an estimated 4,000+ people, brought direct business impact for the...
The brand chose to launch its ad video with a social message at a high-profile fashion event where it was already the jewellery sponsor and expected...
Director of Keshavji Chhaganlal Jewellers and a recent Ironman 70.3 finisher, Adeshra combines the principles of endurance activities with legacy retail, showing how discipline and structured...
The campaign, designed to reach out directly to people in residential societies through a range of community-driven activities, helped the brand foster trust and closer ties...
The brandhas positioned itself not as a product marketer, but as a supporter of individual growth while collaborating with a confidence-building platform for women in Agra,...
The ‘Style to Sparkle’ initiative, in its second season, is designed to pick young, style-conscious brand advocates, while engaging the public in the voting process and...
With the campaign tagline ‘Absolutely Correct’, the film highlights the brand’s 97-year-old legacy while sending out a message that upholds tradition, brand image and commitment of...
With gold prices rising and fewer bridal purchases happening, the jeweller launched ‘Sparkle Utsav’, a four-day in-store initiative aimed at promoting its latest range of lightweight...
The event with around 300 attendees focused on celebrating the bond between mothers and their little daughters, who wore coordinated jewellery from NAC’s signature and ‘Young...
The campaign says diamonds are not out of reach, as many think, and shows how the brand enables diamond ownership. It is being promoted across digital...
At ICBI’s Calcutta Charms event, the brand showcased its high-value bridal sets before a curated influential audience, using members of the business consortium as models. Supported...
According to the brand, the partnership with Tahiliani will be about his signature draping and interpretation of Indian textile heritage complementing Shree Jee’s precision craftmanship, and...
Titled ‘Gehna Ek Ankahi Kahani’, the brand’s six-part Instagram video series goes beyond transactional retail to highlight the emotional, historical and financial value of jewellery in...
Since the series premiered, the brand has seen an uptick in interest among its clientele, with enquiries about specific pieces from the show coming from customers...
The luxury jewellery house has drawn on the popularity of the Audrey Hepburn classic, with a playful twist on its name for the brand’s new campaign,...
The new brand is expected to make jewellery more accessible to younger consumers, without the price limitations of gold. The parent company’s strong Awadhi influence will...
The event, held exclusively for doctors and their spouses, sought to position LGDs not just as occasional accessories, but as practical jewellery for daily life. It...
By leveraging the emotional and cultural significance of a relatively low-key festival, the brand could engage with its core community of customers, attract 700 women to...
An extension of Thangamayil’s ‘Women Work Culture’, the aim was to create opportunities for women employees to refresh their minds and reduce stress that comes with...
The initiative allows customers to exchange their old gold jewellery, regardless of where it was purchased, for new jewellery from the brand’s current collections. It aims...
The brand claims to ‘sell history along with jewellery’, turning shopping into a cultural experience and shoppers into loyalists. From educational tours to sensory-led experiences for...
For the jeweller, this initiative is a natural extension of its purpose-driven brand ethos. With women as the central inspiration for its jewellery, the brand has...
While previous editions of Diamond Diva have explored themes around empowerment, this year’s message is themed around self-expression and celebrating oneself. At the heart of the...
Titled #JustSiblingThings, the campaign puts out a narrative that is deeply relatable for a wide audience, while positioning the brand’s jewellery as both a lasting keepsake...
The brand’s strategy is to align the launch of each new jewellery line with prominent events, to ensure it receives attention from a wide customer base....
Designed around customer-led gatherings of about 25-30 women, the initiative combines food, games, jewellery try-ons and ramp walks, building stronger brand engagement through a shared experience....
D.REN is being presented as a separate brand with its own store format and identity, and a marketing strategy built on selective outreach and ‘silent luxury’....
This strategic expansion allows the brand to offer faster delivery timelines, competitive pricing, and greater customization, while safeguarding its proprietary technology and international quality standards, even...
As official jewellery partner for Gupta in the National Costume round, the heritage brand was tasked with narrating India’s story through bespoke jewellery pieces that it...
Adopting a new approach to creating bespoke jewellery, the brand hosted a three-day workshop, and invited clients to its Guwahati showroom for private one-on-one sessions with...
The campaign encouraged the brand’s audiences to share memories related to their mothers, many of which were tied to jewellery or family heirlooms. It made the...
Partnership with the celebrated designer resulted in a unified vision of the modern Indian bride, even as the brand gained high visibility and reach beyond the...
Unlike Konika’s core offerings, which focus on traditional and mass-market jewellery, Kathaa is positioned as an exclusive haute joaillerie line. With it, the parent brand takes...
While being part of the brand’s wider corporate-level social responsibility initiatives, the scholarship is being launched specially for the Tamil Nadu region for the first time....
The innovative 15-day campaign centred around the brand’s store launch not only drew attention with its diverse agenda, but also strengthened the company’s connect with the...
Adaptability in product offerings, a surge in digital commerce, and enduring consumer trust helped leading brands register significant gains. Across the country, consumer sentiment remained buoyant,...
As the Punjabi singer-actor chose to adopt Patiala ruler Maharaja Bhupinder Singh’s opulent regal look for the event, Golecha’s Jewels set out to re-interpret the Maharaja’s...
Unlike conventional jewellery campaigns, the brand has taken a narrative-first approach, re-imagining the legendary warrior woman Unniyarcha, after whom it is named, in a format designed...
The brand deployed models carrying giant, candy-pink handbags through key high-footfall areas on the day of its store launch, playing out the campaign’s tagline ‘Turning Heads...
Using a vox pop format, the campaign features real-time reactions, capturing unscripted conversations and emotional responses, as the brand seeks to spark authentic engagement with a...
The programme brings together youth from across the country to Jammu, to participate in various activities from May 9 to 11. By aligning with an initiative...
By aligning with a story rooted in real societal challenges—such as marital discord and shifting gender dynamics—the brand becomes part of a cinematic legacy that not...
With this, the brand marks its foray into regional entertainment-based marketing, using prime-time programming to showcase its jewellery, boost visibility and build a deep emotional connect...
Each cement bowl distributed as part of the campaign is imprinted with the jeweller’s logo, reinforcing a message of collective goodwill from all the project’s partners,...
Featuring popular Odia actor and long-time brand ambassador Prakruti Mishra, the campaign’s core objective is to connect with the modern, self-reliant woman — someone who invests...
With the core idea that jewellery should resonate with the person who wears it, the campaign increased engagement both online and offline for Gehna, with more...
Co-produced by Pranay Choksi, Partner, Damodardas Jewellers, the film released in theatres on April 25, 2025. By supporting historically relevant cinema that has high cultural and...
The compact, 200-square-foot store is a thoughtfully designed space that reflects the brand’s strategic move to adapt to evolving consumer habits, and aims to reach people...
Although no jewellery was displayed at the event, the competition was held at the Sara Art and Cultural Centre, located on the third floor of the...
The brand is using the campaign to spotlight its half-saree jewellery, a key offering for young girls entering adolescence. Sitara Ghattamaneni offers audiences a close look...
The brand’s decision to be part of the tournament wasn’t driven by marketing strategy alone, but by its aim to build ties with the Jain community...
The initiative, in partnership with the Pehlay Akshar Foundation, is designed to enhance language skills and nurture a growth mindset among students and train teachers to...
Held in a packed 700-seater auditorium, the ‘Swarna Suvarna’ event drew a diverse audience of music enthusiasts from across Pune, and reinforced the brand’s commitment to...
The brand introduced the ‘Toss Ka Boss’ feature, with specially minted silver coins with a batting symbol on one side and bowling symbol on the other,...
The brand’s ad featuring actor Anushka Sharma follows three generations of women sharing a piece of LGD jewellery, symbolizing continuity and blessings. The narrative aims to...
Going beyond the usual jewellery-led visuals and product showcase, a video series featuring these two fictional characters aims to engage consumers through relatable content, humour and...
Though the brand is not formally associated with ‘Pade Akasha’, the emotionally resonant promotional video that draws a parallel with the film’s plot reinforces the identity...
Merchant will raise funds for the CKC Foundation’s initiative supporting education of underprivileged students by running the TCS World 10K Bengaluru 2025 on April 27. His...
The event, held in Lucknow, featured actor Shefali Shah, and is part of the brand’s association with FICCI FLO as gold partner for the 2025-26 term....
More than 150 staff members have already taken part in sessions designed to sharpen customer service, boost industry knowledge and build confidence so that they truly...
Amid rising gold prices and shifting buyer preferences, GJS April 2025 spotlighted silver jewellery’s growing appeal and a strategic pivot in gold offerings. The show reflected...
To enter, participants simply need to share their Ghibli-ed avatars—created using ChatGPT’s advanced image generation tool—on social media, tagging Glow by Kirtilals. Interestingly, the contest doesn’t...
Launched in March, the campaign continues to highlight women breaking stereotypes and promotes equality. It re-imagines jewellery not just as a symbol of beauty, but as...
Just before Gudi Padwa, the brand launched its flagship store at Oberoi Mall in Mumbai’s Goregaon, and came up with the unique proposition of inviting ordinary...
Hosting an event culturally important to Jains who represent a significant section of the business population of Ratlam gave the brand traction, as did sharing video...
By using IPL terms and building them into the jewellery shopping journey, Abhushan Diamonds and Gold not only made the experience fun but also drove higher...
Gem & jewellery exports bear the brunt of the new 26% reciprocal US tariffs. With jobs at risk and margins squeezed, manufacturers scramble to diversify while...
Through this event, the brand aims to align itself with a platform that celebrates entrepreneurship, fosters community connections and promotes inclusive nightlife in Kochi Kochi: Genesis...
In the film, a pivotal scene features the main protagonist visiting a jewellery store to explore bridal jewellery, and that store is Anjali Jewellers’ Golpark showroom...
A block of ice was installed on a bustling street in Koramangala, and passers-by were invited to break it within a limited time to win the...
The initiative, designed to simplify the wedding planning process, is gaining traction, for its innovative approach of offering both jewellery and a premium wedding experience at...
The event allowed the brand to introduce its latest designs of polki and diamond jewellery to a diverse audience in a fashion-forward setting. The brand’s jewellery...
At the Fashion Design Council of India’s Men’s Weekend, the brand presented unisex jewellery, bringing for tha new perspective of men’s jewellery that is both inclusive...
Going beyond the usual buy-back or exchange policies, up to 95% of the original purchase value for gold jewellery (and 105% for diamond jewellery) bought from...
Partnership with the event, which sought to break the silence around menopause, served as a strategic move to reinforce brand recall among 170 participants present there,...
The diamond segment emerged as a beacon of optimism for manufacturers, as the narrow price gap between gold and diamonds is fueling greater demand for natural...
The brand sought to differentiate itself by going beyond the usual seasonal discounts, and made IPL a key driver of its marketing effort Chennai: As the...
The two-part event included an exclusive jewellery showcase at the brand’s showroom followed by a fund-raiser gala. Collaborating with a charitable organization not only brought in...
Featuring oversized 3D models of intricate bridal pieces from the Shrungar Collection of wedding jewellery, the installation at Dadar in Mumbai has been successful in capturing...
As exclusive jewellery partner for the event hosted by the Times of India, the brand used the platform not only to highlight its commitment to women’s...
This unique piece, created over 350 hours and through 12 trials, is a tribute to the sport of cricket and its passionate fans and players. According...
The second edition of the knowledge forum presented market insights from the southern region and emphasized the drivers of change and growth in the region Bengaluru:...
The awards ceremony has been a consistent feature for the past few years, reinforcing the brand’s practice of recognizing women achievers who have made significant impact...
The campaign encourages gender-neutral exploration of the ornament, and traces its evolution from marker of status to powerful cultural emblem to contemporary fashion statement Kochi: The...
The brand is looking at the event, to be held on March 24, as an effective way to engage with the city’s discerning clientele who have...
The brand, known for its unique ‘floating diamond’ aesthetic, recently showcased its jewellery at the exclusive French Luxury Experience 2025 events held in Mumbai and New...
The collaboration saw the fusion of meticulously crafted heirloom jewellery with avant-garde couture, as the two creative forces came together for the Fashion Design Council of...
The in-store event aimed to engage old and new customers through a day of interactive activities, while encouraging them to explore the brand’s new diamond jewellery...
The collaboration was a strategic move in line with Maniramji Jewellers’ long-term goal of modernizing its approach while staying true to its traditional roots. It marked...
The campaign featured eight extraordinary women achievers, each styled with a Shaya jewellery collection that matched their personality and accomplishments. The brand sought to empower its...
The announcement was made at an event during Miss Universe 2024 Victoria Kjær Theilvig’s recent visit to India, where Sona Chandis unveiled its exclusive crown design...
The brand welcomed the opportunity to support an educational initiative rather than the usual entertainment-based events. It also subtly promoted its range of kids’ jewellery at...
Indore has been named the cleanest city of India for seven consecutive years in a row. The event, conducted in association with MY FM, saw the...
The campaign has already seen three lucky draws, with one remaining to be held, followed by the grand mega draw at the end with a Hyundai...
About 70% of the 300 participants were new to the activity, according to the brand, indicating that it is reaching a wider audience Ahmednagar: Shingavi Jewellers...
At a Women’s Day event, the brand aimed to highlight women’s legacies, and encouraged attendees to share personal narratives to bring out the emotional value of...
The jeweller will conduct lucky draws, with gold coin giveaways and exclusive jewellery-related prizes, to foster a connection with the brand Jabalpur: Kothari Jewellers has returned...
The brand’s participation in the festival aligned with its vision of targeting modern, independent college-going women who seek minimalistic precious jewellery Mangaluru: KevaBox, a modernistic jewellery...
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