Jewellery pieces were not created specifically for the event, but were selected to fit with the shapes, colours and details of the garments
Vadodara: CH Jewellers recently partnered with fashion designer Amrin Khan at an event to explore how jewellery and couture can be presented together while reflecting a shared approach to design. The collaboration demonstrated how authentic craftsmanship and thoughtful styling can create a balanced and engaging experience for customers.
“At CH Jewellers, we believe in creating jewellery that is as unique as the person who wears it, never duplicating a design,” said Paresh Chimanlal Soni, Director, CH Jewellers. “Amrin Khan’s couture, with its handcrafted appeal, mirrors this ethos.”
For the event, jewellery pieces were chosen to match the collection. The pieces were not created specifically for the event but were selected to fit with the shapes, colours and details of the garments. “The integration was seamless, the jewellery didn’t overpower but rather elevated the garments, highlighting the balance between fashion and fine craftsmanship,” Soni added.
The event was aimed at an audience that values design and authenticity. Many of the attendees responded well to how jewellery and fashion were shown together. “Many appreciated the way our jewellery brought out the finer details of the ensembles, leaving a lasting impression,” Soni said.
The jewellery was displayed in a way that encouraged interaction. Stories were shared on social media before and after the event to reach more people. The partnership was presented as a way to celebrate design and craftsmanship, helping the brand connect with a wider group of customers.
After the event, CH Jewellers noticed a rise in enquiries and interest in their jewellery pieces. “The event acted as a powerful platform to showcase not just jewellery, but the values behind it – trust, transparency and originality,” said Soni. The brand plans to explore more partnerships that share a similar approach to design, helping them reach new customers while staying connected to their roots.
This collaboration reflects CH Jewellers’ ongoing effort to combine tradition with new design ideas while building relationships with customers.
CH Jewellers, a jewellery manufacturer and retailer, was founded by sixth-generation jeweller Chimanlal Hargovindas Soni. Incorporated as a private limited company in 2001, the brand operates one showroom along with Aaloki by CH, a second store for high end jewellery.
Written by Achal Chaubey
Retail Jeweller India Exclusive
