The brand has been associated with the Ahmedabad Times Fashion Week since its first edition in 2022. Jadau jewellery took centre stage this year
Ahmedabad: K Zinzuwadia Legacy recently presented the Ahmedabad Times Fashion Week 2025, continuing its association with the platform. The collaboration provided an opportunity for the brand to align jewellery with fashion, reaching audiences seeking both traditional and contemporary designs, on a national stage.
Speaking about the collaboration, Hardik Zinzuwadia, Director, K Zinzuwadia Legacy, said, “We have been associated with Ahmedabad Times Fashion Weeksince its first edition. Our vision has always been to showcase jewellery in a space where fashion and culture converge. It allows us to display designs that complement both modern and traditional outfits, which our audience expects from us.”
At this year’s event, the brand set up a royal rajgharana-style display, creating a palace-inspired ambience with dedicated rooms showcasing jewellery. Invited HNI clients had the opportunity to experience and try on the jewellery during the preview, reinforcing exclusivity and personal engagement. Jadau jewellery took centrestage, with designs curated for wedding day wear, while open-setting pieces were highlighted for pre-wedding occasions.
The collaboration strengthened visibility and brand recall among the audience. “Through this association, we were positioned where our clients wanted to see us. The impact on branding and customer engagement was strong, and we observed higher traction in our bridal consultation services following the event,” said Zinzuwadia.
The event also enabled the brand to engage with more than 50 HNI clients, building connections and reinforcing loyalty. With the wedding season underway, the exposure supported customer decision-making by focusing on design availability and relevance rather than price volatility.
K Zinzuwadia Legacy operates from its flagship store at Satellite Jodhpur Village Road in Ahmedabad, and continues to seek national-level opportunities to align jewellery with cultural platforms, strengthening its positioning as a design-focused brand.
Written by Achal Chaubey
Retail Jeweller India Exclusive
