The brand has positioned itself as an entity embracing new formats of communication to keep pace with evolving customer preferences
Pune: P N Gadgil & Sons Ltd has introduced a podcast series as part of its effort to engage with younger consumers and understand their perspectives on gold jewellery. The initiative aims to explore how millennials view gold, whether it remains a desirable purchase, and how it fits into their lifestyle choices. By blending story-telling with insights from influencers, the brand seeks to connect with audiences on a more personal level.
The podcast, launched just before Diwali, features discussions with prominent personalities, including millennials, who share their thoughts on jewellery, celebrations and the role gold plays in their lives. The content is designed to help listeners relate their own experiences to those of the guests, creating a dialogue that bridges generations and strengthens brand-consumer engagement.
Speaking about the initiative, Aditya Modak, Director, P N Gadgil & Sons Ltd, said, “Through the podcast, we wanted to understand how millennials approach gold jewellery and how it fits into their lifestyle. Story-telling allows us to identify common experiences and reassure consumers that gold remains in trend and will continue to be relevant in the future.”
The early response from audiences has been positive, with social media and messaging channels reflecting engagement and interest. The brand sees the podcast as a tool to restart communication with customers, building long-term relationships rather than focusing solely on immediate sales.
Modak added, “This approach moves beyond traditional marketing. It allows us to connect with our audience through stories that reflect their lives. The influencer or guest becomes a mirror for the consumer, creating a meaningful dialogue that we plan to continue with future episodes.”
With this move, P N Gadgil & Sons positions itself not only as a retailer of gold but also as a brand embracing new formats of communication to connect with evolving customer preferences.
With over 190 years in the jewellery trade, PN Gadgil & Sons remains focused on quality, trust and customer service. It has a strong presence in Maharashtra with 33 stores, along with one store each in Vadodara, Gujarat, and Kalaburgi, Karnataka.
Written by Achal Chaubey
Retail Jeweller India Exclusive
