The brand had on-ground engagement with the participating children and their parents through kiosks, photo booths and distribution of jeweller-branded bags containing brochures
Nashik: Dande Gold & Diamonds joined the Nashik Kids Walkathon 2025 as a supporting brand with the intention of building a deeper connect with families in the city and contributing to a platform linked to child health. The event brought together more than 1,000 children from across Nashik, giving the brand an opportunity to engage directly with their parents and position itself within a community space.
Explaining the objective behind joining the initiative, Anil Dande, Partner, Dande Gold & Diamonds, said, “The main purpose was to support an activity that promotes health and confidence among children. For us, it was also a way to strengthen our link with families in Nashik and encourage positive social engagement.”
The brand maintained a strong presence at the venue through interactive kiosks, photo booths and on-ground engagement with children and their parents. Representatives from Dande Gold & Diamonds welcomed participants and distributed branded bags containing brochures, ensuring parents were introduced to the brand’s offerings in a direct but informal manner. No jewellery was displayed at the venue, as the brand kept the engagement focused on the walkathon.
According to the brand, joining the walkathon aligned with its focus on family trust, long-term relationships and meaningful public engagement. Dande said, “Supporting a children-led health activity fits our belief in encouraging positive lifestyles and building relationships with the next generation. It also created an opportunity to connect with parents through branding activities at the venue.”
In the days following the event, the showroom recorded increased footfalls from families who had visited the brand’s walkathon stall. Many parents explored kids’ jewellery and gifting options, leading to higher enquiries and improved brand recall. The initiative helped the brand form new customer connections and strengthened its presence in the local market.
For more than 98 years, Dande Gold & Diamonds has been a trusted name in the jewellery industry. With its flagship store in Nashik, and another store at Sinnar launched in 2023, the brand has built up a loyal customer base.
Written by Achal Chaubey
Retail Jeweller India Exclusive
