Through this collaboration, the brand seeks to appeal to brides who value coordinated fashion and fine jewellery
Mumbai: Manubhai Jewellers has announced a collaboration with the House of Neeta Lulla for a new bridal jewellery collection, marking a strategic move to expand its presence among modern brides. The partnership merges couture bridal fashion with fine jewellery, creating an integrated offering that allows customers to experience a complete wedding look through coordinated design aesthetics.
By aligning with Neeta Lulla, known for her expertise in bridal couture, Manubhai Jewellers aims to bridge traditional craftsmanship with evolving wedding trends. The collaboration enables the brand to reach a wider audience, particularly fashion-conscious brides seeking both elegance and versatility in their bridal trousseau. Through curated showcases and styling experiences, the brand expects to strengthen customer engagement and build stronger brand recall in the competitive bridal market.
“Our goal is to merge exquisite craftsmanship with contemporary elegance. Partnering with House of Neeta Lulla, renowned for her couture bridal creations, was a natural alignment,” said Samir Sagar, Director, Manubhai Jewellers. “This collaboration emerged from a shared vision to craft a bridal jewellery collection that complements Neeta Lulla’s intricate designs, offering brides a sophisticated and cohesive wedding ensemble.”
According to Sagar, working with Neeta Lulla has also influenced the design direction of the collection. “Her story-telling approach inspired us to explore designs that are bold yet graceful. Her emphasis on detailing and understanding of the contemporary bride guided our creative process, resulting in jewellery that aligns seamlessly with couture bridal ensembles,” he said.
Through this collaboration, Manubhai Jewellers reinforces its positioning as a leading bridal destination, appealing to brides who value coordinated fashion and fine jewellery. The initiative is expected to drive stronger customer connect and establish deeper engagement in the evolving bridal segment.
Established in 1993, Manubhai Jewellers began as a jewellery manufacturing and wholesale business in Gujarat. In 2008, the brand opened its first independent retail showroom in Borivali West, Mumbai. Today, it operates three stores – two in Borivali and one in Thane.
Written by Achal Chaubey
Retail Jeweller India Exclusive
