By aligning with community needs, the brand continues to strengthen its reputation as an entity that supports public welfare
Coimbatore: Sumangali Jewellers recently supported the setting up and inauguration of Comprehensive Public Rejuvenation Facilities at the Armed Reserve Campus, Coimbatore city. The initiative, carried out as part of the brand’s corporate social responsibility (CSR) efforts, provides facilities aimed at enhancing the health and well-being of police personnel and their families. It was inaugurated by V. Senthil Kumar, Managing Director of Sumangali Jewellers, in the presence of senior police officials. The brand contributed Rs 5 lakh towards the development of these facilities.
Speaking about the initiative, V. Senthil Kumar, Managing Director, Sumangali Jewellers, said, “This initiative by our Police Commissioner, Saravan Sundar, is focused on promoting the health of the police personnel and their families. We felt it was important to support such an effort, as giving back to the community is at the heart of our CSR philosophy.”
The association with the initiative not only positioned the jeweller as an active contributor to community well-being but also created visibility among influential circles. While the initiative is not aimed directly at brand promotion, the presence of Sumangali Jewellers as a partner at the inaugural event strengthened its goodwill in Coimbatore and beyond.
“People know that we earn from this city, and they also see that we are committed to giving back,” added V. Senthil Kumar. “This is one among many CSR efforts, as we have contributed over Rs 1 crore towards various social causes over time.”
Through such activities, Sumangali Jewellers continues to build long-term trust and credibility. The event helped the brand connect indirectly with new audiences, as its contribution became part of a public facility that will be used by many over the years. By integrating community engagement into its CSR strategy, the brand reinforced its presence in the region while contributing to broader public welfare.
Sumangali Jewellers has four stores in Coimbatore – a flagship store on Town Hall, Raja Street, a second store in Gandhipuram, a third store in the city’s industrial hub and a newly opened store in Avinashi area.
Written by Achal Chaubey
Retail Jeweller India Exclusive
