Bridal campaigns, especially those involving user-generated content and offline recognition, allow jewellers to create ongoing engagement while expanding awareness through...
By associating with known actors, the brand aims to create familiarity and recognition among consumers who engage with film-led content Varanasi: Chetmani Ornaments & Jewellers has...
By allowing employees to connect beyond their daily roles, the company moved them towards strengthening organizational objectives and more efficiency Madurai: Thangamayil Jewellery recently hosted the...
By engaging students ahead of their earning years, the brand is positioning itself to convert familiarity into preference as this cohort transitions into active jewellery buyers...
Recent developments have led to a quick shift in gold demand dynamics. While gold’s cultural and economic role remains intact, consumption is expected to move towards...
The campaign is built on the consumer insight that a significant share of gold purchase is driven by fathers. The campaign video features a series of...
Posters featuring the lead cast wearing the brand’s jewellery are part of the film’s marketing campaign, taking the brand to audiences beyond its retail network Mumbai:...
The first edition of ‘Visionaari Awards’ was held across Mumbai, New Delhi and Bengaluru, with participation driven through radio, social media and in-store communication Kolkata: P.C....
The project shows how legacy jewellers can use customer stories and shared memories to build a brand asset Goa: In the run-up to its centenary next...
The initiative demonstrated how jewellery brands are increasingly using cultural and fashion platforms to drive visibility, discovery and purchase interest Kolkata: Sawansukha Jewellers recently partnered with...
At the ‘Sundari’ event, the brand presented its bridal jewellery portfolio through a structured showcase, supporting familiarity with product categories and design formats Udupi: Abharan Jewellers...
While the brand had built awareness and accessibility of the category itself in earlier editions, this time it focused on distinct pieces tailored to customers seeking...
The film has already been certified as a box office success, and its audience base is expected to contribute to increased visibility for BlueStone, particularly among...
By moving away from occasion-based messaging, Joyalukkas opens up additional consumption moments, encouraging purchases not tied to the traditional calendar Thrissur: Joyalukkas has introduced a new...
Live Polki-making counters became a key element of the event, where artisans from Rajasthan demonstrated the craft in real time. The event had more than 1,000...
The brand is building awareness around the project through a documentary and a planned content series that will highlight the history and architectural significance of individual...
The experiential event drew strong footfalls and saw conversions despite a market where purchases have become more planned due to rising gold prices Bengaluru: Zaveri Bros...
The campaign has allowed the brand to target consumers who are already comfortable with digital financial behaviour, while also increasing engagement frequency among its existing customer...
The popular talent show on Zee Tamizh, known for its strong weekend viewership, allows the brand to connect with households at a time when family engagement...
The brand highlighted a clear shift in bridal styling, moving towards wearability and softer bridal looks, while experimenting with designs crafted in 14 KT, 18KT and...
With price points ranging from Rs 2,000 to Rs 65,000, the brand is able to cater to different budgets while enabling multiple purchases across different occasions...
For the jeweller, the showcase functioned as both a brand-building exercise and a channel for visibility, linking its association with the erstwhile Mysore kingdom with present-day...
Integrating jewellery within a relatable narrative on television allowed the brand to strengthen recall and expand reach to a wider audience. It also reflected a shift...
The initiative highlighted the growing importance of targeting communities and creating experiences that spark design conversations about inspiration, beyond product presentation, to attract new customers Lucknow:...
The brand made its presence felt as gifting partner for a cricket tournament involving Kolkata’s high-end fitness community. The association positions the brand as modern, appealing...
The campaign reflects a clear shift in how brides are approaching jewellery, prioritizing personal style, versatility and intentional choices over traditional buying patterns New Delhi: Contemporary...
The brand has already seen early traction in visibility and online conversations ahead of the film’s release later this year Jaipur: Motisons Jewellers has associated with...
By hosting the event within its showroom, the brand created an environment for both engagement and product visibility Kanpur: Baijnath Jewellers recently hosted Sheroes 2.0, an...
The tournament was held in Gorakhpur, where the Aisshpra Gems and Jewels head office is located, and comprised six 15-member teams Gorakhpur: Aisshpra Gems and Jewels...
A choreographer trained the participants prior to the show, attended by 250+ guests Thalassery: Meralda Jewels recently organized a fashion show at its Thalassery store in...
Social sharing of reveal moments strengthened visibility for the brand across digital platforms Mumbai: Solitario recently launched its ‘What’s in the Box’ campaign to create direct...
Jewellers have quickly adapted the dialogue delivered by the film’s character Jameel Mamu in a moment marketing spree Mumbai: A single line from the movie ‘Dhurandhar...
A similar programme is being considered for the company’s international operations, following the India-focused event held in Thrissur Thrissur: Joyalukkas recently recognized employees who have completed...
The talent hunt, meant for married women, aimed at increasing brand visibility and connecting with consumers through on-ground engagement Bhopal: Swarn Prabha Jewellers recently partnered with...
The campaign brings together jewellery from various regions and wedding guidance under one roof to help brides-to-be have an informed buying experience Thiruvananthapuram: Bhima Jewellery recently...
The first episode has been released, with plans to expand the series to around 15 episodes in a season Vadodara: Sara Gandevikar Jewellers has launched a...
Supported by in-store launch of the ‘Vyah’ collection, the campaign has driven higher engagement, enquiries and store footfalls Jammu: Talla Jewellers has launched its ‘Vyah’ campaign...
Event promotions and presence at the venue ensured that students were able to see and recognize the brand Mangaluru: S L Shet Diamond House associated with...
Deep conversations throughout the day brought out market insights and future strategies for the buzzing jewellery market of South India Bengaluru: The third edition of the...
By aligning the campaign with family traditions and cultural practices, the brand sought to approach customers beyond transactional interactions Nagpur: Rokde Jewellers recently launched the ‘Ladli...
Tavya aims to expand through standalone stores while leveraging the company’s existing retail network Hyderabad: Krishna Jewellers Pearls & Gems has launched a silver jewellery brand,...
In its eighth edition now, the initiative led to high footfalls and delivered significant sales growth across the brand’s 11 stores Chandigarh: PP Jewellers recently rolled...
The association allowed the brand to access a new audience segment within Bengaluru, a market it entered in November, 2025 Bengaluru: Zaveri Bros Diamonds & Gold...
The association helped the brand interact with a younger demographic, relevant for its future growth Kolkata: Sawansukha Jewellers recently associated with the YI Pickleball Championship League...
Entry passes were distributed exclusively from the jeweller’s Thane outlet, requiring interested participants to visit the store in person Thane: Waman Hari Pethe Jewellers recently organized...
The brand positions silver as the starting point of the customer journey, allowing buyers to engage with it early Indore: Jewellers Madanlal Chhaganlal (JMC) has launched...
Strong participation enabled the brand to interact with existing and potential customers in an informal manner, outside the retail space Udupi: Abharan Jewellers recently organized ‘AbhaRun...
The campaign taps comedy to build its storyline, and has generated both online engagement and in-store conversations Mumbai: Lagu Bandhu Jewellers has launched a detective-themed campaign...
The brand saw the collaboration as a natural opportunity to celebrate a shared cultural moment with the city’s music-loving audience Bengaluru: C. Krishniah Chetty Jewellers recently...
The ‘Shop and Win’ campaign helped generate early footfalls during the Ranchi store’s first month of operations, and built visibility for the brand Ranchi: To mark...
The event helped Talla Jewellers expand brand visibility and connect with audiences interested in craft and design Jammu: Talla Jewellers participated as the jewellery partner at...
According to the brand, the decision to associate with the Shakti Marathon this year followed the huge response received during earlier runs New Delhi: PP Jewellers...
The association supports long-term brand-building ahead of the launch of Chetmani’s eighth store in Varanasi Varanasi: Chetmani Ornaments & Jewellers recently collaborated with the cast of...
The showcase presented 30 customized jewellery looks paired with specially designed outfits for the traditional half-saree ceremony Hyderabad: PMJ Jewels recently organized a traditional half-saree jewellery...
The initiative generated conversations around women’s jewellery-buying experiences while forging stronger connections with the brand Nagpur: Karan Kothari Jewellers recently launched a campaign titled ‘Her Heirloom...
The brand aimed to create visibility during a celebration significant for the region’s Catholic community, which forms a large part of its customer base Madgaon: Ulhas...
The seven-episode series is expected to support awareness, improve brand recall and link customers to verified stores across Abharan Jewellers’ operating regions Udupi: Abharan Jewellers has...
With clients walking the ramp in jewellery by Khwaahish, the event turned into a shared platform between the brand and its customers Chennai: Khwaahish Diamonds recently...
Instead of focusing on design or occasion, brands are positioning jewellery within everyday emotional life, where meaning builds through familiarity and personal attachment Mumbai: Jewellery advertising...
Given the show’s multi-generational reach, the partnership aligned VBJ with its existing customer base and helped it target potential new ones Chennai: Vummidi Bangaru Jewellers (VBJ)...
The campaign aimed to increase showroom walk-ins. Around 270 residents of six housing societies participated in it Varanasi: Navratan Jewellers recently executed its ‘Jhumka Gira Re’...
The association helped the brand gain trust of residents within its immediate catchment area, and positioned it directly before its target audience Surat: D. Khushalbhai Jewellers...
The brand has seen guests sharing episodes across their own platforms and driving enquiries from new audiences Ahmedabad: KK Jewels has expanded its engagement with wedding...
According to the management, the initiative has supported improvement in sales focus, scheme enrolment and overall store coordination Ratlam: DC Jewellers has been conducting a structured...
The scale of participation ensured strong visibility for the brand among runners, spectators and the wider community Mangaluru: S L Shet Diamond House recently partnered with...
The ‘Swarnarpana – Jewels of Shakti’event reinforced the brand’s cultural positioning and long-term visibility through community engagement Bengaluru: Muliya Gold & Diamonds recently organized an event...
The fund-raiser was organized under the project ‘Inspire for a Better World’ linked to the Rotary movement, and brought together around 50 women members of the...
This year,brands are re-imagining how affection plays out in daily life—through friendship, partnership, community and self-connection Mumbai: Valentine’s Day marketing across the jewellery sector is moving...
Around 60 women attended the invite-only event, held in collaboration with an industry professional, at the brand’s Siliguri showroom Siliguri: Jewellery retailerN.S. Jewellers organized a pre-Valentine...
The brand’s primary objective was to build brand equity and awareness to support its growth plan, and ensure that Thangamayil became a household name in the...
The jeweller’s intent was to support a platform where music becomes a medium for community engagement and social contribution, and build brand recall Lucknow: BK Saraf...
The brand timed the partnership around its second anniversary and stood out as unique, because most other event partners belonged to the food and beverages category...
The discussions involve participants sharing personal experiences, their emotional connections to gemstone pieces and reactions received while wearing them Indore: Jewellery retailer Punjabi Saraf has launched...
The brand supported the music festival through communication across its showrooms and hoardings at key locations in Pune. In turn, identifying with a respected cultural property...
The new brandwas created to address changing market conditions for diamond jewellery, particularly trade developments that affected company’s exports Kanpur: Kashi Jewellers recently launched ‘She by...
The brand is using a personalized approach to slow down the V-Day shopping experience and create space for conversation with customers Mumbai: As Valentine’s Day retail...
The jewellery showcased on the ramp was curated from ORRA’s existing collections to align with the themes of Rewild Vadodara: ORRA Fine Jewellery recently partnered with...
The Kasaragod Jewellery Cricket Premier League (KJCPL) matches were live-streamed, giving the brand access to viewers in other parts of India and overseas markets such as...
Participation required users to follow the brand on Instagram, with no minimum jewellery purchase or scheme attached Sambalpur: Mundra Jewels recently concluded a lucky draw campaign...
A city-wide mix of digital, print, outdoor and television coverage has been used to anchor Vivaah Swarna Utsav firmly within Agartala’s public and retail landscape. Agartala:...
The films point out that while other assets depreciate and require a buyer at the time of resale, gold is quite easily redeemable Madgaon: Ulhas Jewellers...
By curating its jewellery to complement historical costumes presented within a heritage space, CKC Jewellers reinforced its position as a brand connected to continuity and the...
The 400-gram ‘Sundahaar’ mirrors the design, proportions and symbolism of the jewellery adorning the Pune Shreemant Dagdusheth Halwai Ganpati idol Pune: Ranka Jewellers has crafted jewellery...
The podcast publicly recognizes customers and gives them a sense of ownership in the brand’s story, allowing them to speak about their experiences, expectations and why...
Structured as an ongoing intellectual property, it supports repeat engagement, builds brand memory and aligns story-telling with the retail experience Mumbai: Heer, the gold and lab-grown...
By distributing cards made by children from underserved communities to customers, the brand subtly turned routine jewellery purchase into thoughtful human interaction Kolkata: P.C. Chandra Jewellers...
The association was an extension of the brand’s efforts to establish itself within the city after opening a store in Warud Warud: Khandelwal Jewellers recently associated...
The brand is expanding its offerings beyond traditional jewellery and exploring lifestyle-oriented segments Bengaluru: Crash.Club by C. Krishniah Chetty Group recently hosted an event centred around...
The curated festive marketplace offered the brand an opportunity to access a large and varied audience. Visitors could directly experience the brand’s jewellery designs in the...
A key element of the campaign is the use of AI in all marketing communication. It is being promoted through social media, digital platforms and outdoor...
The conversation-style content series seeks to present both sides of the jewellery-buying process by allowing brides to speak about their experiences, concerns and decision-making moments Agra:...
Every Saturday, the initiative reaches 13 locations with organized food distribution, allowing beneficiaries to depend on a regular source of meals, and building trust in the...
The audience profile closely matched the brand’s target segment, drawing women across generations, many of whom already had a natural affinity for premium jewellery Kolkata: Ramesh...
According to the brand, the store has seen a steep rise in footfalls and sales since the launch of the campaign Nagpur: Kakkad Jewellers has introduced...
From silver and diamonds to premium consumption, the 12th Retail Jeweller India Forum (RJIF) outlined the strategies, systems and leadership priorities driving India’s jewellery retail industry...
The awards spotlighted leadership that has delivered measurable impact, institutional strength and market leadership through consistent strategy, governance and long-term value creation Mumbai: The Retail Jeweller...
The campus festival gave the jeweller access to a large and attentive audience in one place over several days. It made people notice the brand and...
With both December 31, 2025 and January 1, 2026 being working days, the brand turned a peak retail day into a team engagement exercise, bringing its...
The sessions focused on characters from the Ramayana, including Ram, Lakshman and other figures, and explored how their actions can relate to present-day decision-making Kanpur: Sona...
Rather than in-film product placement, the brand’s presence was integrated through teaser promotions and marketing activity linked to the film Bengaluru: Sulthan Diamonds & Gold has...
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