The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s jewellery, to take a shot at...
The series allows customers to understand the procedure online and then experience the same process when they visit a store, making transactions smoother Mumbai: Antara Jewellery...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience relevance, content quality and brand suitability...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations New Delhi: Fine jewellery brand Izzari...
The showcase helped the brand engage socialites, generate social media content and create opportunities for more customer acquisition Kolkata: Bharti Bangur Fine Jewels recently hosted a...
The association between the brand and the cricket franchise was established from the outset, with the team itself being named Karimnagar Diamonds to reflect the values...
The campaign’s objective is to introduce Rokde Jewellers to newer markets and younger audiences across the country Nagpur: Rokde Jewellers has launched a new brand campaign...
The brand’s aim is to be a customer’s trusted partner in helping create lasting memories around important occasions New Delhi: Multani Jewellers has highlighted the role...
The brand aims to cater to the growing demand for affordable diamond jewellery among younger consumers Vadodara: Jewellery retailer Gandevikar Jewellers has expanded its portfolio with...
The campaign responds to a shift in consumer behaviour, where buyers are assessing value and looking for ways to reuse what they already own instead of...
The brand structured the campaign to give younger shoppers a reason to buy jewellery, drawing them in with the promise of rewards linked to purchase Nashik:...
The initiative connected the legacy of Kolar’s gold mining history with the rise of women’s golf, while reflecting the brand’s foundation in craftsmanship and heritage Kolar:...
The Surat-based jeweller manages the entire remodelling journey in-house, from valuation to design and delivery Surat: Pachchigar & Sons recently launched ‘Panetar’, a multi-phase initiative encouraging...
The brand styled all contestants and title winners, ensuring that each stage appearance carried a distinct product story Wayanad: Francis Alukkas recently associated with the Miss...
By transforming its showroom into a space for wellness and community engagement, the brand sought to encourage authentic interactions Mumbai: Luxury jewellery brand Ekaraa incorporated wellness...
At a trade evening hosted in Guwahati, De Beers unveiled its first detailed blueprint for retailers interested in entering the diamond jewellery market or boosting their...
The platform translated the World Gold Council’s global research and market intelligence into actionable strategy for the trade, and decoded what will it take for retailers...
According to the brand, around 30-40% of participants made purchases or enrolled in schemes, indicating conversion from engagement to sale Lucknow: Tapping into the sentiment that...
For far too long, beauty has been measured, compared, corrected, and confined to impossible standards, and the brand’s aim is to challenge that Mannarkkad (Kerala): Soon-to-be...
The brand aims to give people a reason to remember the brand and relate to it, beyond just a purchase Lucknow: Lala Jugal Kishore Jewellers is...
The platform made space for informal interaction, where hierarchies dissolved and conversations extended beyond the showroom floor Jabalpur: Kothari Jewellers leveraged its recent participation in the...
Held at the brand’s Panvel showroom, the event had around 30 participants, who took part in a ramp walk and personality-based rounds Panvel: Chandukaka Saraf recently...
The initiative highlights how genuine solutions to customer concerns can build high engagement and reinforce confidence in a brand Jamshedpur: When Keshavji Chhaganlal Jewellers surprised its...
The brand demonstrated how culturally relevant, family-focused activations can function as scalable acquisition funnels, increasing engagement time and strengthening brand affinity Bhubaneswar: Khimji Jewellers leveraged experiential...
By reframing bridal pieces as jewellery that can be worn for any occasion, the brand is creating new entry points for customer acquisition beyond the wedding...
In the next phase of the campaign, the brand intends to invite consumers to share their own heirloom jewellery stories Bulandshahr: Pandit Jewellers has launched ‘Dadi...
The Rs 3 lakh purchase threshold for eligibility was kept deliberately low through the campaign period, to include a wide base of customers Madurai: Senthil Murugan...
With over 15,000 trees planted in June, the initiative reinforced the brand’s sustainability approach and created stronger connections with customers Mumbai: Mia by Tanishq recently added...
Jury members noted a growing emphasis on versatile design and the creative use of coloured gemstones as they evaluated this year’s entries Mumbai: The stage was set...
Led by Managing Director, Biren Vaidya, the objective of the event was to give potential HNI customers a personalized introduction to the brand within its retail...
Jewellery purchases of Rs 15 lakh or more – made between January 1, 2026 to December 31, 2026 – qualify customers for entry into a draw,...
Through this launch, the brand aims to connect with those who view jewellery as part of personal and everyday style rather than occasion-based ornaments Pune: CS...
Open to women in the 20-60 age group, the campaign created wide traction, with over 800 registrations, and an approximate 50% growth in both store footfalls...
The programme featuring devotional songs and Marathi bhajans set the context for the brand’s new jewellery line, aligning the launch with themes of faith and shared...
The retailer is viewing the campaign primarily as a top-of-the-funnel brand-building exercise, aimed at creating lasting brand recall Kochi: Jewellery retailer Nakshatra Gold & Diamonds is...
The retailer supplied gold, polki and kundan ornaments set with natural gemstones for the film’s wedding sequences, reflecting the visual richness of North Indian jewellery traditions...
The campaign has a clear objective – to redefine how Indian men view jewellery, and encourage them to embrace jewellery for everyday wear Nagpur: Batukbhai Sons...
The campaign aligns with the larger need to reduce dependence on imported gold while keeping domestic trade active Varanasi: Chetmani Jewellers has partnered with actor Manoj...
At the event, attendees could scan a QR code to explore the stories behind the brand’s high jewellery pieces on display, creating deep engagement with their...
While the visual narrative does not explicitly show the jewellery-making process, the campaign holds up the finished ornaments as proof of the karigari itself Kolkata: P.C....
Jewellery was not made the focal point; instead, guests were welcomed into a carefully curated environment designed to encourage interaction and discovery Mumbai: Luxury jewellery retailer...
The brand maintains that driving conversions is not the primary objective, as the service is open to customers across all segments Jalgaon: Ratanlal C. Bafna Jewellers...
The brand stepped into a new engagement space with its latest sports association, getting access to live audiences both on-ground and digitally through online streaming Indore:...
The campaign delivered particularly strong results in smaller markets such as Hingoli and Varud, where organized jewellery retail remains limited Nagpur: Khandelwal Jewellers recently concluded the...
The multi-season series aims to showcase different genres of jewellery in each season through unique storylines and characters Kolkata: Kolkata-based fine jewellery house Kulthiaa Jewel has...
The Mahindra Thar grand prize was chosen after the retailer carefully assessed local consumer preferences, identifying it as one of the most aspirational vehicles for its...
The initiative forms part of the retailer’s long-term strategy to build deeper consumer connections through influencer marketing Nashik: Jakhura Jewellers recently launched an ‘influencer reel tournament’,...
The event sparked discussions on recycle and redesigning old gold jewellery, while giving the brand a direct view into how consumers are approaching jewellery purchase in...
The initiative addresses a knowledge gap among younger audiences who may not be closely connected with the region’s customs and beliefs, and refers to the origin...
The jeweller saw increased engagement across digital platforms and in-store interactions post the event, besides creating strong brand recall Ratlam: Kataria Jewellers recently partnered with the...
A structured social media marketing campaign featured individual doctors, with each post linking their professional journey to the jewellery they wore Chennai: NAC Jewellers took forward...
Now in its fourth year, the campaign has helped the brand strengthen engagement with younger consumers and reinforce its positioning in the everyday diamond jewellery segment...
Through the episodes, jewellery is not presented as product; instead, the knowledge-led content focuses on the larger context, relevance and story-telling New Delhi: VCJ Bespoke Jewellery...
Events rooted in shared cultural contexts allow retailers to build trust, increase recall, and create entry points for new customers Guwahati: Guwahati-based retailer Jewellery Hub recently...
The experiential retai linitiative introduced the brand’s limited-edition padel rackets and its lab-grown diamond jewellery, creating a platform for community participation Bengaluru: crash.club by CKC recently...
Supported by in-store promotions and other advertising activities, the campaign is designed to keep the Mahotsav visible throughout its duration and encourage customer participation Mumbai: Jagannath...
Alongside the fashion presentation, doctors conducted awareness sessions while cancer survivors shared personal stories about diagnosis, treatment and recovery Guwahati: L Gopal Jewellers recently partnered with...
According to the brand, the game’s growing popularity among affluent consumers makes it a highly relevant platform for customer acquisition Mumbai: Zen Diamond India recently hosted...
The production, a monologue based on the actor’s life journey, had elements that resonated with the brand philosophy Agra: Abhushan Diamonds & Gold recently engaged audiences...
Conversion opportunities generated through these experiential events have encouraged the retailer to continue investing in them Nagpur: Batukbhai Jewellers recently hosted a sound healing workshop at...
The brand designed its outdoor marketing campaign to stand out on the streets of Bhubaneswar and Cuttack, evoking nostalgia at the same time Bhubaneswar: In an...
The lab-grown diamond jewellery brand reported a sharp rise in engagement after being featured in the luxury lifestyle series Mumbai: Lab-grown diamond jewellery brand Solitario recently...
The brand’s product strategy complements the stand it has taken, as it is focusing on categories such as lightweight jewellery, redesigned heirlooms, lab-grown diamonds and silver...
The finished ornament weighed approximately 61 grams and featured around 630 natural diamonds with a total diamond weight of nearly 84 carats Kolhapur: Mahendra Jewellers created...
The event aimed to strengthen supplier relationships, improve inventory planning and ensure consistency across the brand’s 190+ stores Kochi: The Joyalukkas Group recently brought together 188...
Rising gold prices, instant buyability and World Gold Council awareness campaigns are encouraging younger Indians to look at gold not as a physical asset but a...
Positioned as ‘not fashion, not pret’, titanium has the potential to shift focus from sheer metal cost to design innovation and craftsmanship New Delhi: At ‘The...
The customer’s artistic appreciation for the brand generated organic engagement across digital platforms, attracting attention from well-wishers, and building brand equity for the jeweller Udupi: In...
The campaign is planned as an evolving series, with future content expected to explore more relatable scenarios within wedding and pre-wedding environments Lucknow: Badri Prasad Arun...
Backed by a mix of digital and traditional marketing, the silver sub-brand aims to drive customer acquisition and increase purchase frequency beyond gold-led demand cycles Amritsar:...
The brand’s view is that while hand jewellery remains one of the most frequently worn categories across everyday and occasion-based styling, it rarely becomes the centre...
With strong participation across the brand’s five stores, the campaign incentivized festive buying with a spiritual outcome, improved brand recall and supported sales during a key...
The retailer noted strong engagement from younger audiences who may not usually respond to traditional jewellery-related marketing communication Mohali: Sunder Jewellers recently organized a city-wide treasure...
Efforts are on to support the offline campaign through digital, television, print and in-store communication to create continuity across customer touchpoints Jammu: Rakesh Jewellers recently rolled...
Through the campaign, the brand shifts the conversation from safe storage to confident usage of jewellery, using insurance assurance and accountability as central pillars of its...
Bridal campaigns, especially those involving user-generated content and offline recognition, allow jewellers to create ongoing engagement while expanding awareness through local participation Jammu: Mulkh Raj Ashok...
By associating with known actors, the brand aims to create familiarity and recognition among consumers who engage with film-led content Varanasi: Chetmani Ornaments & Jewellers has...
By allowing employees to connect beyond their daily roles, the company moved them towards strengthening organizational objectives and more efficiency Madurai: Thangamayil Jewellery recently hosted the...
By engaging students ahead of their earning years, the brand is positioning itself to convert familiarity into preference as this cohort transitions into active jewellery buyers...
Recent developments have led to a quick shift in gold demand dynamics. While gold’s cultural and economic role remains intact, consumption is expected to move towards...
The campaign is built on the consumer insight that a significant share of gold purchase is driven by fathers. The campaign video features a series of...
Posters featuring the lead cast wearing the brand’s jewellery are part of the film’s marketing campaign, taking the brand to audiences beyond its retail network Mumbai:...
The first edition of ‘Visionaari Awards’ was held across Mumbai, New Delhi and Bengaluru, with participation driven through radio, social media and in-store communication Kolkata: P.C....
The project shows how legacy jewellers can use customer stories and shared memories to build a brand asset Goa: In the run-up to its centenary next...
The initiative demonstrated how jewellery brands are increasingly using cultural and fashion platforms to drive visibility, discovery and purchase interest Kolkata: Sawansukha Jewellers recently partnered with...
At the ‘Sundari’ event, the brand presented its bridal jewellery portfolio through a structured showcase, supporting familiarity with product categories and design formats Udupi: Abharan Jewellers...
While the brand had built awareness and accessibility of the category itself in earlier editions, this time it focused on distinct pieces tailored to customers seeking...
The film has already been certified as a box office success, and its audience base is expected to contribute to increased visibility for BlueStone, particularly among...
By moving away from occasion-based messaging, Joyalukkas opens up additional consumption moments, encouraging purchases not tied to the traditional calendar Thrissur: Joyalukkas has introduced a new...
Live Polki-making counters became a key element of the event, where artisans from Rajasthan demonstrated the craft in real time. The event had more than 1,000...
The brand is building awareness around the project through a documentary and a planned content series that will highlight the history and architectural significance of individual...
The experiential event drew strong footfalls and saw conversions despite a market where purchases have become more planned due to rising gold prices Bengaluru: Zaveri Bros...
The campaign has allowed the brand to target consumers who are already comfortable with digital financial behaviour, while also increasing engagement frequency among its existing customer...
The popular talent show on Zee Tamizh, known for its strong weekend viewership, allows the brand to connect with households at a time when family engagement...
The brand highlighted a clear shift in bridal styling, moving towards wearability and softer bridal looks, while experimenting with designs crafted in 14 KT, 18KT and...
With price points ranging from Rs 2,000 to Rs 65,000, the brand is able to cater to different budgets while enabling multiple purchases across different occasions...
For the jeweller, the showcase functioned as both a brand-building exercise and a channel for visibility, linking its association with the erstwhile Mysore kingdom with present-day...
Integrating jewellery within a relatable narrative on television allowed the brand to strengthen recall and expand reach to a wider audience. It also reflected a shift...
The initiative highlighted the growing importance of targeting communities and creating experiences that spark design conversations about inspiration, beyond product presentation, to attract new customers Lucknow:...
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