The contest served as a platform for attendees to showcase their artistic talent and saw the participation of more than 100 women
Bengaluru: Sulthan Gold & Diamonds recently associated with Mehendi Contest 0.2, a community-led event that saw the participation of more than 100 women. The contest served as a platform for participants to showcase their artistic talent while allowing the brand to interact with them and build a connect. The partnership reflects Sulthan Gold & Diamonds’ ongoing commitment to supporting cultural and community initiatives that foster meaningful engagement.
The event, hosted in Bengaluru, offered the brand an opportunity to interact directly with potential and existing customers in an informal, festive environment. Representatives from Sulthan Gold & Diamonds were present at the venue to talk to participants, distribute promotional materials and collect customer contact information for future follow-ups.
Commenting on the initiative, TM Abdul Rahim, Managing Director, Sulthan Gold & Diamonds, said, “We have always believed in being a part of our community’s celebrations. Supporting events like Mehendi Contest 0.2 helps us stay connected with people on a personal level and build goodwill beyond our showrooms.”
The brand’s association with such events has contributed to an increase in awareness and visibility across its key markets. Families attending the contest were introduced to the brand through banners, gift vouchers, and on-ground interactions, which helped in extending the brand’s reach among new audiences.
“This contest gave us an opportunity to meet new customers and strengthen our local presence. While we do not measure such initiatives strictly in terms of ROI, the goodwill and relationships built through them are invaluable,” added Rahim.
Sulthan Gold & Diamonds has previously supported similar community-driven activities in multiple locations and plans to continue doing so, maintaining its position as a trusted neighbourhood jeweller.
With 14 jewellery stores and three watch outlets, Sulthan Gold & Diamonds continues to implement in-store initiatives that link retail objectives with public participation. Originating in Kasaragod, Kerala, the brand now has a presence in Mangaluru, Bengaluru, Kanhangad, Kasaragod, Davangere, and Shivamogga.
Written by Achal Chaubey
Retail Jeweller India Exclusive
