The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each of the ambassadors, who are shown...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence of Durga Puja and features three...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the buyers treating this as their main...
The facility, set up in collaboration with the Ministry of Commerce and Industry, aims to strengthen production capabilities of MSMEs indulged in the gems and jewellery...
Shri Piyush Goyal, Honourable Minister of Commerce & Industry, applauds the Group’s 5 per cent profit allocation to CSR, urging sustained support for girls’ education and...
Many retailers have also noted increased repeat purchases for jewellery used to adorn Lord Ganesha’s idol, while also upgrading from silver to gold jewellery Mumbai: Every...
For the jewellery brand, this activity acts as a branding and customer engagement exercise which it leverages to promote itself. In a span of one month,...
GJS2024’s schedule aligns perfectly with the upcoming festive and wedding seasons, providing retailers with an ideal platform to showcase their latest collections and capitalise on peak...
At this event, the jeweller sought to promote itself and an exhibition it was participating in. However, the larger goal was to add to their existing...
With the TV series attracting a viewership of nearly 300,000 to 500,000 per episode, the jeweller saw an opportunity to attract footfalls at their Zoo Road...
The treasure hunt pitched their showroom at Shankar Nagar as the final destination of the activity, allowing prospects to explore the store and new designs Nagpur:...
Aimed at spreading consumer awareness about jewellery while engaging people in fun activities, the brand’s initiative has gained popularity in most parts of Nagpur and is...
With actor-entrepreneur Shilpa Shetty as the guest of honour, the event was a significant addition to the CSR activities of TDF, the jewellery sponsor Mumbai: Corporate...
The platform allows the brand to showcase collections to a global, tech-savvy younger audience, maintaining a competitive edge in the market via personalised shopping Hyderabad: E-commerce...
Organising this activity for the past 15 years, the brand now enjoys a solid goodwill from patrons in academia Kanpur: Teacher’s Day has largely been an...
The campaign marks the beginning of the Maharashtrian jewellery brand’s journey on YouTube and its forthcoming topical ads, with an average of 6 ad films a...
The collaboration delivers bespoke collections, personalised styling, and exclusive events, ensuring brides-to-be receive a cohesive and refined wedding look, enhancing every aspect of their special day. ...
By framing gold jewellery as not just a symbol of wealth or tradition, but as an integral part of personal adornment and style, the campaign encourages...
Considered auspicious for married women, and practiced in select families across Karnataka, Goa, and parts of Kerala and Maharashtra, the brand aims to showcase its silverware...
As modern brides are increasingly drawing inspiration from past designs in their jewellery choices, the brand has aimed to meet this demand through their Eternal Elegance...
After its Postcards feature, which allows customers to listen to recorded and embedded personalized video messages by scanning their ring, the new launch adds a touch...
Both companies are committed to enhancing trust, transparency, and consumer education with plans to introduce De Beers’ Diamond Proof machine in Tanishq stores in the top...
By hosting this educational session, Punjabi Saraf Jewellers not only supported the community but also enhanced customer understanding and appreciation of polki jewellery, to create awareness...
Noticing a shift in customer preferences regarding traditional gifting, the brand’s decision to launch the product was well-received by customers opting for bulk gifting Indore: The...
By partnering with Swayam Talks, PNG Sons can subtly reinforce its message while benefiting from the platform’s widespread recognition in the Marathi community Pune: Always...
The brand is focusing on traditional jewellery such as Wakh Nakh pendants while also catering to trendy designs for millennial customers Kolhapur: After a month of...
On this Independence Day, the brand planned the gathering, allowing employees to unwind and catch up outside of their regular working hours, as the brand operates...
Transitioning into a private limited company, Muthoot Aurum presents a 99.99 purity buillion range including bars and coins between 0.5 – 50 gms Mumbai: Muthoot Aurum,...
The 19th edition of the Retail Jeweller India Awards marked a turning point, recognising designs from across India’s diverse retail landscape Mumbai: The 19th FURA Retail...
Some jewellery brands are moving towards rakhis that can be used on pendants or be worn as bracelets, while some others have observed gemstones and colourful...
The brand has highlighted the collection with a lifestyle campaign involving photoshoots and has also roped in calisthenics coach and content creator Rohan Singh to be...
About 10 of the brand’s new and existing customers got themselves enrolled under the monthly savings scheme during the event, while many of them also made...
Stating the multifarious significance of the hi-tech ring at the Oscars of Indian jewellery retail, Bobby Kothari summed up the technological journey of wearable accessories at...
The chairman summed up the miner’s ambitions with Mozambican rubies, Colombian emeralds, and Australian sapphires, while emphasising the efficacy of Fura’s mine of origin certificate MUMBAI:...
The event, a dazzling celebration of India’s finest jewellery, saw esteemed jury members, including Sudha Reddy, Michelle Poonawalla, Nawaz Modi Singhania, and Jaya Raheja, in attendance...
For retailers, this year’s IIJS Premier went beyond regular purchases. Apart from the efficient execution of the show, they applauded the innovative designs, the visual merchandising...
Just the way the gala awards night brings all stakeholders together as an elite circle of excellence, the IAGES will be a unique self-regulatory organisation bringing...
While the brands introduced offers and promotions to draw more customers to store and boost online sales, they kept track of the regions where the offers...
According to the jeweller, partnerships with local schools or community organisations could be an effective way to promote the brand through word-of-mouth within those networks. By...
The 3000 sq ft retail store aims to especially cater to the brand’s target audience in India which comprises women between the age group of 20-50...
This year, the Pune-based regional jewellery brand will gift a trophy and a special prize along with diamond jewellery to the winner Mumbai: The much popular...
This pivotal event in the Indian jewellery calendar showcased 375 stunning pieces vying for nominations across 20 categories. Mumbai: Held at the elegant Grand Salon of...
The brand puts together jewellery pieces from their inventory, which resemble the ones global celebrities were spotted in at the wedding bash Bangalore: Following the high-profile...
The brand continues its tribute to art and culture with this collaboration facilitating regional music concerts since 15 years Mumbai: For one to be a connoisseur...
Through this exclusive event, which saw a total turnout of 60 members, the brand aimed to highlight the connection between style, lifestyle, and spirituality Chennai: NAC...
Being a pan-India quizzing event, promotions for the event were also held online for better reach across Instagram, where the collaboration between the jeweller and quizzing...
The brand launched at the retail partner’s store with its signature Miraas collection, which takes inspiration from ornate motifs found in Turkish art and design Surat:...
The events attracted entries from various parts of the North-East, while also witnessing an elite audience formed by the top echelon of the regional entertainment industry ...
This event provided an enjoyable experience for the 50 participants present, featuring interactive games testing their knowledge of jewellery, a showroom tour and jewellery try-outs Mannagudda:...
This programme promoted well-being and appreciation for the hard work and dedication of the women in the organisation Dindigul: As a women-centric brand aiming to enhance...
The campaign and its promotion involved a video podcast where six of the women spoke in detail about their journey, challenges and what drove them ahead ...
Jewellers opine that the Budget will not only offer relief to consumers but will also boost gold demand in the country and create jobs for artisans Mumbai:...
The festival aimed to redefine men’s jewellery by offering contemporary as well as traditional jewellery pieces for different occasions Mumbai: Men’s jewellery has been an emerging...
The brand’s solitaires and diamond jewellery, ranging from 0.3 carat to 5 carat, will not only be displayed at the exhibition but can also be customised...
The brand also cited the uniqueness of the content, criteria and the format of this Marathi-language show is what inspired the brand to sponsor this event,...
Noting a high demand for silver articles across Tier I, Tier 2 and Tier 3 cities, the duo decided to launch the silver brand, which has...
To commence the promotions, the brand invited the star cast to their showroom in Kothrud for a meet-and-greet event Pune: Associations between jewellery brands and films are...
Silver coins, offers on making charge, and attractive propositions on hallmarked gold jewellery combines to create a level-playing field for buyers on this auspicious occasion across...
The brand reported that the jewellery collection received positive feedback and appreciation from the attendees who relished Akina’s ambience Mumbai: Brands and businesses often prioritize creating...
A total of 400 guests, including some high-net-worth individuals (HNIs) were invited to the gala, which comprised a jewellery fashion show, games, and an informal get-together ...
The collaboration has helped to strengthen ties with the local communities, says director Saket Keshri Patna– Ratnalaya Jewellers has announced a strategic collaboration with Red FM,...
Within this campaign, combinations of various product categories of the brand are mixed and matched, duly promoted by influencers to strike a chord with the audience ...
As a platinum sponsor of the event, the jeweller offered some insights into the recruitment opportunities in jewellery retail Kanpur: As part of a collaboration with...
During its anniversary celebration, the jewellery brand offered exclusive promotions on their products, strategically timed during the monsoon season when certain parts of the country experience...
The brand recently gifted two new Hyundai i10 cars over and above the salary, incentive and other bonuses to two employees working with the company since...
The participants, a mix of the existing clientele, potential customers and influencers, were a group of jewellery enthusiasts, keen to learn the art of styling fine...
The fine jewellery pieces curated by Harsahaimal Shiamlal Jewellers for The Luxo Show in Kanpur have garnered significant interest from attendees Lucknow: The rich cultural...
In the last two years, the jewellery brand has seen an increase of 10-15%, solely from the awards, in terms of enquiries, customer acquisition and sales ...
According to the brand, the launch of a new collection marked the right opportunity to resume the brand’s offline advertising, which helped understand the impact of...
This event, the first under women’s community Anubandh, was organized to establish deeper connections with its customer base, comprising women from the metropolis and the surrounding...
The brand distributed Yoga pamphlets and packets of green tea among an audience of fitness enthusiasts across three days in the morning to sensitize the local...
According to the brand, the main purpose of the challenge was to have more participants download and use their mobile application, which has garnered more than...
Though men’s jewellery and occasions for gifting and self-purchase in the category are still developing in the industry, jewellers are coming up with ad campaigns and...
The brand has been connected to its clientele of farmers, who form nearly 90% of their total customer base. To ensure maximum reach, the mode of...
Created in Marathi language by social media influencer Aditya, the local touch has struck a chord with the Maharashtrian jewellery market Pune: Influencer marketing is an...
On the occasion, the brand initiated its end-of-season sale for Eclat a day ahead, exclusively for the attendees of the event, unveiling a collection of gold...
Reminiscing the brands’ 25 years of legacy, the Raimalani father-son duo features in an informative podcast Mumbai: MK Jewels’ 25th anniversary conceding with Father’s Day this...
The rebranding happened 11 years after the first set of transformations in 2013, with the celebration week garnering better conversions than rush hours during Diwali. Jammu:...
The extensive ad campaign features young women against a 1960’s backdrop, highlighting their confidence through their choice in diamond jewellery Ahmedabad: Lab-grown diamonds and jewellery have...
With the event being hosted at a hotel in the same city, Manik Chand & Sons Jewellers aimed to bring their customers’ attention to the Silchar...
This collaboration between the brand and designer Esha Sethi Thirani enabled both to display their collections, creating a foundation for the expectations in the next season ...
As a regional and traditional jewellery house, the brand’s collaboration with Super 30+ Awards felicitated 53 women from Gwalior across 10 categories Gwalior: Inclusive brands...
The jewellery brand and their couture brand M. R. Kothari generated a total of 500 exclusive coupons, distributing them among participants from both the men’s and...
The brand achieved significant increase in customer feedbacks, improvement in overall performance, and reduction in leaves of absence because of this monthly evaluation system Jamshedpur:...
The two-day showcase, hosted at Hyatt Regency in Gurugram, served as a pivotal platform for the jewellery brand to immerse itself within the local community Gurugram:...
Through this sponsorship, Gargi by PNGS engaged with and showed its support for the young artist community in a meaningful manner Pune: The cultural scene in...
As part of the celebrations, the jeweller hosted a fashion show, wherein the clients took to the ramp bedecked in its creations Pune: Jewellery retail businesses...
About 35-40 employees and top performers were rewarded with cash prizes and accolades in the presence of members of the organisation, boosting their morale and appreciating...
The Vadodara-based jewellery brand continues its focus on engaging costumers through testimonials Vadodara: Campaigns are a necessary ammunition in the arsenal of digital-savvy jewellery brands today....
Embracing a spirit of community engagement, Anmol Jewellers orchestrated a heartwarming event for Varista Old Age Centre inside their store Mumbai: Putting an interesting spin to...
Global jewellery brands make strides toward sustainability, marking World Environment Day with innovative initiatives Mumbai: This World Environment Day, multiple jewellery brands across the country pledged...
Social media influencers such as Khushi Hegde become the face of the digital Glam Days campaign Mumbai: Tanishq recently collaborated with multiple social media influencers to...
The contest’s vibrant energy and social media buzz have translated into increased footfall across ORRA’s stores, contributing to a positive sales boost MUMBAI: ORRA Fine Jewellery...
The brand also requested its closed group of 145 clients attending to wear jewellery with related themes and traditional outfits Ahmedabad: Evolving from simple customer engagement...
In less than a month, the campaign successfully connected with over 50,000 individuals across more than 15 localities within Vadodara Vadodara: As a democracy, citizens possess...
The event commemorated the rich art, culture, and traditions of Nagar, a colloquial name for the city. Highlights of the festivities were prominently featured on the...
The brand promoted this initiative in high-traffic areas and managed to reach out to nearly 3 lakh people in all, out of which about 1 lakh...
The two-day launch celebrations included a gala event in a uniquely fashioned makeshift café, a marvellous aerial light and sound show, and breathtaking fireworks Indore: The...
The brand also released an ad campaign with Sinha on the day of Akshaya Tritiya and saw a huge uptick in active transactions on the app...
The multi-store event is inviting newlyweds as a gesture valuing their loyalty, in turn influencing many new brides-to-be who are still exploring bridal jewellery for their...
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