While the brand had built awareness and accessibility of the category itself in earlier editions, this time it focused on distinct pieces tailored to customers seeking...
The film has already been certified as a box office success, and its audience base is expected to contribute to increased visibility for BlueStone, particularly among...
By moving away from occasion-based messaging, Joyalukkas opens up additional consumption moments, encouraging purchases not tied to the traditional calendar Thrissur: Joyalukkas has introduced a new...
Live Polki-making counters became a key element of the event, where artisans from Rajasthan demonstrated the craft in real time. The event had more than 1,000...
The brand is building awareness around the project through a documentary and a planned content series that will highlight the history and architectural significance of individual...
The campaign created a clear point of differentiation in a competitive and fragmented market by directing consumer attention towards accredited retailersduring the high-intent festive buying period...
The event was structured around a heritage and heirlooms theme, with four segmented ‘darbars’ showcasing polki jewellery, diamond jewellery, polki jadau jewellery and gold and antique...
With no minimum purchase threshold required for entry, the initiative drew 350-400 participants and converted store visits into transactions Lucknow: Aisshpra Gems & Jewels recently introduced...
With a powerful Indian Premier League (IPL) spotlight and a relatable message at its heart, the campaign blends sentiment with modern jewellery buying behaviour Mumbai: CaratLane...
Abakkus Four2Eight Opportunities Fund (Abakkus PE), ICICI Ventures India Advantage Fund Series 5 (IAF5), Amal Parikh and several marquee investors have backed the company to accelerate...
Across red carpets, fashion moments and high-profile global platforms, some top jewellery moments belonged to Indian brands this week Mumbai: Indian jewellery brands enjoyed powerful moments...
A key pillar of the proposal is the transition to a digital gold ecosystem, wherein physical gold—across jewellery, bullion, and coins—is converted into dematerialized balances held...
A key development at the event was the signing of a Memorandum of Understanding between IIGJ and IIT Madras (InCent-LGD) to launch a specialized certification programme...
The store at DLF Midtown Plaza marks the Delhi entry of the contemporary lifestyle brand, which offers lab-grown diamonds, perfumes and leather goods New Delhi: Sennes...
The collaboration ties in with the brand’s practice to go beyond story-telling to actually help people to shape their own life narratives Chennai: Jewellery retailer Jos...
The new store reflects the brand’s focus on extending reach into emerging markets and increasing access to organized jewellery retail in smaller cities Daltonganj: Sri Alankar...
Duty-free access under the agreement opens niche export gains, boosts India’s jewellery export diversification New Delhi: India’s gems and jewellery industry is set to make incremental...
Amber Pepper, CEO, Natural Diamond Council, has welcomed Dewey to NDC, noting her ability to connect brand, culture and commercial impact London: The Natural Diamond Council...
The experiential event drew strong footfalls and saw conversions despite a market where purchases have become more planned due to rising gold prices Bengaluru: Zaveri Bros...
The campaign has allowed the brand to target consumers who are already comfortable with digital financial behaviour, while also increasing engagement frequency among its existing customer...
The popular talent show on Zee Tamizh, known for its strong weekend viewership, allows the brand to connect with households at a time when family engagement...
The brand highlighted a clear shift in bridal styling, moving towards wearability and softer bridal looks, while experimenting with designs crafted in 14 KT, 18KT and...
This week’s appearances reflect how jewellery brands are refining their design approach and strengthening their presence across international events and luxury-driven engagements Mumbai: From film premieres...
The integrated boutique brings together couture and fine jewellery retail under one roof, targeting high-value bridal buyers through a unified, appointment-only model New Delhi: Amayra by...
With price points ranging from Rs 2,000 to Rs 65,000, the brand is able to cater to different budgets while enabling multiple purchases across different occasions...
The campaign, featuring Shubman Gill, Rahul Tewatia and Washington Sundar of IPL’s Gujarat Titans, questions ‘self-certification’, and roots for credibility at the point of purchase Mumbai:...
The Marathi podcast series features conversations with actors and has been part of the brand’s digital content presence over the last few months Pune: PNG Jewellers...
Top-performing employees were recognized for their contribution to the company’s growth, with rewards ranging from consumer appliances such as televisions, washing machines and refrigerators to plots...
Emeralds are the birthstone for May, therefore they take centre-stage in the company’s month-long initiative around the rich green gemstones London: Coloured gemstone mining company Gemfields...
As part of the rollout, GJC has developed and disseminated detailed SOPs in Marathi, Hindi, and English to improve accessibility and adoption across regions Mumbai: The...
According to the 2025 De Beers India Diamond Acquisition Study, India’s natural diamond jewellery market is currently valued at Rs 49,700 crore and is projected to...
The lifestyle brand backed by Senco Gold & Diamonds made its debut in Noida with the store Noida: Sennes, Senco Gold & Diamonds’ lab-grown diamond-focused lifestyle...
Positioned as one of the most distinctive jewellery retail concepts in the country, the new store stands as a milestone in the brand’s premiumization journey Hyderabad:...
Aiming for deeper market penetration and wider consumer access across regions, the brand continues its focus on high-potential markets all over the country Mumbai: KISNA Diamond...
The brand selected Sydney as its first destination in Australia, driven by its multicultural demographic profile and sizeable South Asian diaspora Sydney: Leading jewellery retailer Joyalukkas...
Yasir Sultan, CEO, Sultan Gems & Fine Jewellery, took a calculated risk in a market largely dominated by diamonds by introducing rare gemstones such as Paraiba...
Rooted in traditional, meticulously handcrafted 22kt gold jewellery, the brand builds its bridal offering around intricately handcrafted creative design and structured execution. Its design language draws...
The jewellery ecosystem in Dharmanagar is fragmented and largely unorganized, but the market sees substantial wedding jewellery buying by locals Dharmanagar: A new retail brand, Hare...
Shringar House of Mangalsutra Limited introduced its largest-ever collection, reflecting rising demand for lightweight, versatile jewellery and the shift of mangalsutras from bridal symbols to everyday,...
The store is the brand’s second one at Kolkata airport, encouraged by the response to its first one. It takes the brand’s total store count to...
The brand aims to create a holistic ecosystem and cater to the distinct needs of customers in the region Ambernath: Kalyan Jewellers has launched an all-new...
Focused on cohesive bridal sets, the brand translates closed setting craftsmanship into retail-ready collections. In a category often defined by brilliance and openness, Laxmi Diamonds Bengaluru...
For the jeweller, the showcase functioned as both a brand-building exercise and a channel for visibility, linking its association with the erstwhile Mysore kingdom with present-day...
The brand’s idea is to build a platform that recognizes ordinary women who make an impact while subtly linking it to the Amalia collection of lightweight...
Integrating jewellery within a relatable narrative on television allowed the brand to strengthen recall and expand reach to a wider audience. It also reflected a shift...
The initiative highlighted the growing importance of targeting communities and creating experiences that spark design conversations about inspiration, beyond product presentation, to attract new customers Lucknow:...
The brand made its presence felt as gifting partner for a cricket tournament involving Kolkata’s high-end fitness community. The association positions the brand as modern, appealing...
The campaign reflects a clear shift in how brides are approaching jewellery, prioritizing personal style, versatility and intentional choices over traditional buying patterns New Delhi: Contemporary...
Celebrity appearances this week signal how jewellery brands are diversifying design language and positioning themselves to engage both occasion-driven buyers and a growing everyday, style-conscious consumer...
The showroom features a range of lightweight natural diamond jewellery, designed for the modern woman Madurai: Glow by Kirtilals, the contemporary diamond jewellery brand from Kirtilals,...
The 800 sq. ft store is the brand’s sixth store in India, and embodies the brand’s signature design language Hyderabad: Global fine jewellery brand Zen Diamond...
He highlighted how the brand has re-emphasized product, price points, expansion and communication in the last 100 days Mumbai: Forevermark Diamond Jewellery by De Beers Group...
The brand’s ad film shows jewellery not only as an integral part of tradition, but also as a smart, wearable investment relevant to current times Mumbai:...
Through nostalgic flashbacks, actor Suma demonstrates how her consistent ‘GB’ (Gold Buying) has outsmarted market fluctuations Hyderabad: Ahead of Akshaya Tritiya, PMJ Jewels has launched a...
Jewellery owned the spotlight at the latest red-carpet outings, where A-list style came with serious carat weight From high-impact diamond statements to heritage masterpieces pulled straight...
Spread across 9,500 sq. ft. and four floors, the new store brings the brand’s full category mix closer to West Patna customers while expanding lightweight designs...
The campaign honours the quiet power of human hands that think, build, question, create and move with intention Mumbai: Ahead of Akshaya Tritiya, Senco Gold &...
The event allowed the brand to understand local preferences and evaluate market response Abu Dhabi: Meralda Jewels recently hosted an event titled ‘Brilliance Across Shores’ in...
The film captures the emotional value of jewellery in Bengali households, and how it links the past and the present Kolkata: Kalyan Jewellers has unveiled a...
The study finds that impact no longer depends on scale alone; context, timing and personal meaning shape how diamond jewellery resonates New York: A new study...
Spanning 5,000 sq. ft., the new store was inaugurated by actor Bhumi Satish Pednekkar and introduces a modern retail format with an expanded product showcase Nagpur: Senco Gold & Diamonds has opened the doors of...
At the launch, the brand introduced “Jewel Story”, a sub-brand featuring 9KT, 14KT, and 18KT natural diamond jewellery for everyday, office, and gifting segments Gonda: Aisshpra...
-Shubham Rathod, Director, AB Gems I’m seeing more and more coloured gemstone-centric global brands entering the Indian market, and that tells me something very clearly. The...
The brand has already seen early traction in visibility and online conversations ahead of the film’s release later this year Jaipur: Motisons Jewellers has associated with...
By hosting the event within its showroom, the brand created an environment for both engagement and product visibility Kanpur: Baijnath Jewellers recently hosted Sheroes 2.0, an...
The tournament was held in Gorakhpur, where the Aisshpra Gems and Jewels head office is located, and comprised six 15-member teams Gorakhpur: Aisshpra Gems and Jewels...
A choreographer trained the participants prior to the show, attended by 250+ guests Thalassery: Meralda Jewels recently organized a fashion show at its Thalassery store in...
Social sharing of reveal moments strengthened visibility for the brand across digital platforms Mumbai: Solitario recently launched its ‘What’s in the Box’ campaign to create direct...
Swadesh Jewellery, House of Masaba, Ekaraa Jewellery, Khurana Jewellery House and Zoya Jewels were among brands that stood out this week Mumbai: A mix of established...
The partnership gave the brand access to premium customer segments from the designer’s network New Delhi: Isvari India recently associated with designer Sahil Kochhar for a...
The winning pieces of the 27 finalists will be showcased at leading international platforms such as JCK Las Vegas, Vicenzaoro, IIJS Bharat Mumbai and SAJEX in...
March was the weakest month for gold since June 2013, driven by liquidity dynamics, but the World Gold Council maintains that gold’s core fundamentals remain intact...
Sanya Khandelwal, Co-founder of Kicky and Perky, discusses leading a digital-first jewellery brand, the challenges of expanding into offline retail, and how emotional intelligence shapes her...
The ad film’s narrative captures how jewellery moves beyond adornment and brightens the world around the protagonist with colour Mumbai: Jewellery retailer Tanishq, from the House...
The dialogue included manufacturers, retailers, wholesalers and policy-makers from India and the UAE Dubai: The India-UAE Gems & Jewellery Dialogue titled ‘Boosting Confidence’ was held on...
Jewellery trends may change each season, but gemstones remain eternally relevant. Treasured for millennia, coloured stones are back, with designers elevating outfits through their timeless allure...
The Natural Diamond Council introduced April 8 as the day fora global movement to recognize the joy, passion and community that natural diamonds inspire Mumbai: The...
The campaign is being rolled out as the brand ramps up efforts for Akshaya Tritiya, a key occasion that contributes around 15-18% of its annual revenue...
This Akshaya Tritiya, the brand is inviting patrons to not just bring home gold, but to bring home something that stays forever New Delhi: Ahead of...
The ad uses an engaging storyline to showcase products like diamond earrings while linking jewellery to personal moments Mumbai: Candere, the lifestyle jewellery brand from the...
The brand touches upon the evolving significance of Akshaya Tritiya and how ‘Bada Shagun’ is important for people during the festival Mumbai: Indriya from Aditya Birla...
Launched in late 2022, Sterlyn, a D2C silver jewellery brand, capitalises on the growing market of branded gifting by offering affordable, personalised, and experiential gifts with...
Yadav spent years honing his craft to emerge as a unique player, and can be seen as personification of the natural diamond’s journey Mumbai: The De...
Actor and producer Neetu Chandra presided over the inauguration of the new store from the De Beers Group Patna: Forevermark Diamond Jewellery from the De Beers...
The brand’s goal is to create a comprehensive ecosystem that addresses the unique needs of customers in the region Nashik: Kalyan Jewellers has launched its redesigned...
India’s economy is projected to reach $7.3 trillion by 2030, making it the world’s third-largest.Per capita income is set to rise from $3,000 to $4,000 by...
Jewellery moved beyond accessory status to become a defining element of each of these looks Mumbai: A mix of established and emerging jewellery brands found visibility...
Jewellers have quickly adapted the dialogue delivered by the film’s character Jameel Mamu in a moment marketing spree Mumbai: A single line from the movie ‘Dhurandhar...
A similar programme is being considered for the company’s international operations, following the India-focused event held in Thrissur Thrissur: Joyalukkas recently recognized employees who have completed...
The talent hunt, meant for married women, aimed at increasing brand visibility and connecting with consumers through on-ground engagement Bhopal: Swarn Prabha Jewellers recently partnered with...
The campaign brings together jewellery from various regions and wedding guidance under one roof to help brides-to-be have an informed buying experience Thiruvananthapuram: Bhima Jewellery recently...
The first episode has been released, with plans to expand the series to around 15 episodes in a season Vadodara: Sara Gandevikar Jewellers has launched a...
The newly raised capital will be directed towards expanding the brand’s offline retail footprint, strengthening its current store network Mumbai: Demi-fine jewellery start-up Palmonas has secured...
The film goes through Akhtar’s day-to-day life even as it playfully challenges perceptions and labels Mumbai: Irasva Fine Jewellery has collaborated with singer-actor Shibani Akhtar to introduce ‘Isshō’...
Cowley, a seasoned executive with more than 30 years of global financial and operational experience, takes up his new role on April 6, 2026 Carlsbad (California):...
As India cements its position as the world’s second-largest market for natural diamonds, De Beers is sharpening its long-term focus on the country. In this wide-ranging...
Concerns have been raised that some traders exploit duty differences through free trade agreements, particularly with ASEAN countries New Delhi: The Government has announced curbs on...
Established in 1994, Vijay Exports began its journey with a focused expertise in chain manufacturing. The company’s trajectory took a defining turn in 2001, when Mr....
The campaign message is that investing in gold is no longer bound by location, but enabled by simplicity, speed and digital ease Mumbai: The World Gold...
The collaboration is anchored by a new campaign featuring Moore in the house’s latest Moderniste collection Paris: Paris-based fine jewellery maison Messika has appointed Oscar-winning actor...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!