Shringar House of Mangalsutra Limited introduced its largest-ever collection, reflecting rising demand for lightweight, versatile jewellery and the shift of mangalsutras from bridal symbols to everyday, design-focused essentials across key markets.
Mumbai: Shringar House of Mangalsutra Limited curated a range of over 3,000
new designs for Akshaya Tritiya 2026 – the most expansive seasonal collection in the
company’s history. This collection comprises more than 2,000 designs in 22K gold and over
1,000 designs in 18K gold, built to serve the full breadth of India’s jewellery retail landscape.
“The Indian jewellery industry is at a pivotal inflection point, and we are committed to leading
from the front. Our latest curation is not merely about scale, but about defining the future
direction of the category. We are witnessing a clear shift in consumer preferences towards
design-led, versatile jewellery, particularly within the mangalsutra segment, which is
increasingly evolving into an everyday essential. At Shringar, we have consistently focused on
staying ahead of market trend not just responding to them, but actively shaping them through
innovation and design leadership,” said Chetan Thadeshwar, Chairman & Managing
Director, Shringar House of Mangalsutra Ltd.
Akshaya Tritiya remains a major driver of the gold jewellery industry, supported by strong
cultural sentiment and long-term value appeal. Gold prices have seen significant movement,
but despite this volatility, consumer demand stays resilient, with a noticeable shift toward
value-led and high-intent purchases. Consumers are increasingly gravitating towards
lightweight, affordable, and design-led jewellery that offers both versatility and everyday
wearability, rather than heavy, occasion-specific pieces. There is also a growing preference
for contemporary and modular designs, particularly among younger buyers, alongside
continued demand for traditional styles in core markets. This shift is driving retailers to focus
on curated, design-forward collections that balance aesthetics with price sensitivity,
reflecting a broader trend towards more conscious and purpose-driven jewellery buying.
With the wedding season approaching, consumers are increasingly making earlier purchase
decisions, with southern India remaining stable and western and central regions like
Maharashtra, Madhya Pradesh, and Gujarat emerging as key growth markets driven by
organized retail and design sensitivity. The mangalsutra category itself is evolving beyond its
traditional bridal role into a lifestyle-led, daily wear jewellery segment. Consumers are
increasingly opting for minimal, modular, and design-forward pieces that seamlessly blend
tradition with modern aesthetics.
As a trusted manufacturing partner to leading jewellery retailers across India, Shringar
continues to benefit from the shift towards organised and certified players, driven by rising
consumer preference for quality, transparency, and assured gold standards.
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