The talent hunt, meant for married women, aimed at increasing brand visibility and connecting with consumers through on-ground engagement
Bhopal: Swarn Prabha Jewellers recently partnered with Big FM 92.3 to support a talent hunt for married women titled ‘Big Memsaab’ in Bhopal, bringing together ace performers across singing, dancing and modelling segments. The event was held at a hotel in the Kolar area, with around 30 participants and 40-50 other attendees. The initiative formed part of the brand’s marketing activity, aimed at increasing visibility and connecting with consumers through on-ground engagement.
The association presented Swarn Prabha Jewellers with a branding opportunity at the venue, ensuring brand presence throughout the event. It helped promote the brand to the audience of show participants and attendees, primarily women.
Smit Agrawal, Director, Swarn Prabha Jewellers, said, “We partnered with Big FM 92.3 for ‘Big Memsaab’ as part of our marketing plan. The event had women take part in singing, dancing and modelling, and associations like these help us connect with new people. We saw good response, and a few of the participants also visited ourstore after the event.”
As attendees and participants visited the jeweller’s store following the event, some of these visits translated into jewellery purchase, linking the on-ground activity to actual retail engagement.
Swarn Prabha Jewellers awarded a diamond necklace as the first prize to the winner during the event. In addition, three more winners across singing, dancing and modelling segments were invited to the brand’s showroom, where they were presented with diamond rings. This brought them into the retail space, creating further interaction with the brand.
Swarnaprabha Jewellers (Private Limited) was officially incorporated in 2004 and runs a single flagship store in Bhopal.
Written by Achal Chaubey
Retail jeweller India Exclusive
