Established in 1994, Vijay Exports began its journey with a focused expertise in chain manufacturing. The company’s trajectory took a defining turn in 2001, when Mr. Prakash Dhanak established a dedicated manufacturing unit for RUCOS (Rosecut and Uncut Open Setting) diamond jewellery. This pivotal move not only broadened the company’s capabilities but also brought it widespread recognition, carving a distinct identity for Vijay Exports and solidifying its presence within the industry.
Building on this defining shift, the brand’s identity today is deeply rooted in the RUCOS design language, led by Mrs. Shweta Dhanak. By seamlessly combining open setting with precise pressure-setting techniques, the approach minimises the need for heavy metal backings, allowing each piece to achieve a delicate balance between traditional richness and contemporary lightness. The result is jewellery that feels refined yet effortless – noticeably lighter, more wearable, and perfectly aligned with the sensibilities of today’s evolving market.
This philosophy is most evident in Vijay Exports’ bridal jewellery, where every piece is created with a deeper meaning and a story woven into its design. As bridal buying becomes increasingly design-led, the brand approaches each collection with a clear understanding of how individual pieces contribute to the bride’s overall look. Rather than relying solely on scale or weight to create impact, the designs are shaped through thoughtful composition, with careful attention to layering, spacing, and finish.
In today’s bridal landscape, jewellery must offer presence without compromising comfort. Here, the use of RUCOS diamonds plays a defining role. The open setting enables elaborate chokers, layered necklaces, and intricate motifs to appear visually rich while remaining easy to wear over extended hours. Drawing from familiar Indian design elements, the collections reinterpret tradition through cleaner layouts and controlled detailing – making them versatile across multiple wedding occasions while retaining a strong bridal identity.
To cater to diverse bridal markets and regional preferences, these collections are crafted across multiple purities, including 9KT, 14KT, 18KT, 21KT, and 22KT gold.
We take pride in being leaders in the art of RUCOS, where every piece reflects our commitment to innovation, craftsmanship, and timeless design,” says Prakash Dhanak, Director at Vijay Exports.
For retailers, Vijay Exports caters to a segment where bridal inventory needs a clear point of difference. Today’s customers seek pieces that feel rooted in tradition yet offer a distinct design perspective beyond conventional heavy sets.
Addressing this need, the brand introduces four to five new collections annually, ensuring a consistent flow of design-led bridal offerings for the market.
As bridal buying continues to evolve, Vijay Exports is strengthening its position through focused design, controlled detailing, and a clear RUCOS – led approach to bridal jewellery.
Written By
Akhila Nair
