The association allowed the brand to access a new audience segment within Bengaluru, a market it entered in November, 2025
Bengaluru: Zaveri Bros Diamonds & Gold recently partnered with well-known multi-designer concept store House of Angadi, to present its jewellery alongside sarees from Angadi Galleria and Angadi Silks, highlighting how both categories complement each other in occasion-led purchases. The one-day showcase in Bengaluru strengthened the brand’s visibility in a new market.
The event was hosted at the Angadi store in Jayanagar and featured a curated display of jewellery pieces by Zaveri Bros for Angadi’s customer base. The association allowed the brand to access a new audience segment within the city, particularly as it entered the Bengaluru market just a few months ago in November, 2025.
Roshni Chetan Hinduja, Director, Zaveri Bros Diamonds & Gold, said, “This association was planned to introduce our jewellery to a new set of customers in Bengaluru by aligning with a brand that shares a similar approach to retail and presentation. The response has led to a rise in enquiries, and it has helped us start conversations with customers who were previously unfamiliar with our presence in the city.”
The event also included a knowledge session attended by around 40 participants, where insights on jewellery traditions and their evolution were shared. This segment added an educational layer to the showcase, allowing attendees to engage with the category beyond product viewing.
With around 60 attendees, the initiative was supported by social media outreach from both brands, ensuring visibility beyond the physical event. The collaboration has contributed to increased awareness for Zaveri Bros in Bengaluru, where it is currently focused on building brand recognition.
By aligning with an established retail name in the region, Zaveri Bros Diamonds & Gold has been able to expand its reach, engage with a relevant audience, and strengthen its positioning within a new market through this targeted initiative.
Founded in 1993 in Coimbatore by Naresh and Sangeeta Chetan, Zaveri Bros Diamonds & Gold is a South India-based fine jewellery house. It runs its flagship boutique in Coimbatore, and has established stores in Gurugram and Bengaluru.
Written by Achal Chaubey
Retail Jeweller India Exclusive
