The fund-raiser was organized under the project ‘Inspire for a Better World’ linked to the Rotary movement, and brought together around 50 women members of the network
Haldwani: Sona Chandi Jewellers recently partnered with the Inner Wheel Club of Haldwani Rising Stars for ‘Friendship Fiesta’, a fundraiser held at Hotel Pride in Haldwani. Organized under the ‘Inspire for a Better World’ initiative linked to the Rotary movement, it brought together around 50 women members of the network.
The evening began with registration, followed by games, activities and a gathering that concluded with music. The programme aimed to engage club members while raising funds that will be deployed for community work in the city.
For Sona Chandi Jewellers, the association placed the brand in continuous dialogue with families that influence local consumption and opinion. While jewellery was not displayed at the venue, the brand remained present across event communication, stage mentions and the distribution of gifts, including silver coins, presented to select citizens.
Nakul Bansal, Director, Sona Chandi Jewellers, said, “Our collaboration with the Inner Wheel Club of Haldwani Rising Stars came from a shared intent to support organized social action led by the younger generation. The platform allows us to stand with initiatives that channel funds towards causes in the city.”
The partnership also strengthened recall among an audience that is already familiar with the retailer, reinforcing long-term engagement.“Many members of the group know us and have been associated with the brand for years. Even when purchases are not immediate, they recommend us within their circles, and that is where we see value from such participation,” stated Bansal.
By aligning with a community platform, Sona Chandi Jewellers continued to build visibility through presence, acknowledgement and word-of-mouth, linking social contribution with sustained brand connection in Haldwani.
Founded in 1988, Sona Chandi Jewellers runs one store located on Bareilly-Nainital Roadin Haldwani.
Written by Achal Chaubey
Retail Jeweller India Exclusive
