According to the brand, the decision to associate with the Shakti Marathon this year followed the huge response received during earlier runs
New Delhi: PP Jewellers by Pawan Gupta partnered with the third edition of the Shakti Marathon, continuing its focus on community-led initiatives that extend beyond retail. The marathon forms part of the brand’s broader engagement strategy, positioning PP Jewellers within conversations around community, connection and shared experiences.
According to the brand, the decision to associate with the Shakti Marathon this year followed the huge response received during earlier runs. The marathon allowed the jeweller to interact with audiences outside the traditional store setting, creating touchpoints that support long-term brand recall and engagement.
Piyush Gupta, Director, PP Jewellers by Pawan Gupta, said, “The Shakti Marathon was conceived as a platform to celebrate resilience, strength, and collective well-being – values that resonate deeply with our brand philosophy. After the overwhelming response to the first two editions, the third edition felt like a natural progression.”
The brand integrated its presence across physical and digital formats during the event. On-ground visibility included branded zones, banners and participant interaction points, while digital engagement was driven through social media communication, live updates and post-event content. This approach was intended to extend the reach of the marathon beyond the event day and connect with audiences across platforms.
Gupta added, “Our approach is to ensure a seamless blend of on-ground visibility and digital engagement. On-site, the brand presence was reflected through banners, branded zones, and interactive touchpoints that align with the spirit of Shakti.”
This year, the Shakti Marathon saw participation cross 4,000 runners, marking an increase from previous editions. The growth in registrations reflects sustained interest from participants and repeat engagement from the local community, which the brand views as an indicator of continuity.
Beyond participation numbers, PP Jewellers expects the marathon to contribute to visibility and store engagement in the months ahead. The brand views such initiatives as tools that support trust-building and conversation, which in turn influence footfalls and customer interaction.
Gupta said, “Events like these humanize the brand and foster emotional connections, which naturally translate into increased visibility and engagement over time.”
PP Jewellers, a brand with over 50 years of history, currently operates three stores in the Delhi NCR region, with locations in Karol Bagh, Southex Part 1, and Gurugram’s GMD Mall.
Written by Achal Chaubey
Retail Jeweller India Exclusive
