Event promotions and presence at the venue ensured that students were able to see and recognize the brand
Mangaluru: S L Shet Diamond House associated with ‘Aagosham 2.0’, a college fest hosted by St Agnes College, Mangaluru, as part of its efforts to build visibility among younger audiences in the city. The event, now in its second edition, drew participation largely from college students and teenagers.
The festival featured music performances and youth-focused programming, with the audience profile concentrated in the 18–20 age group.
“It was a college fest with a strong focus on students and youth participation,” said Sharath Shet, Director, S L Shet Diamond House. “For us, the association was a visibility exercise within a defined demographic, ensuring consistent presence across promotions and strong recall among attending students.”
“Our focus was to build visibility among younger audiences in the city,” Shet said. “Through the event’s promotions and presence at the venue, students were able to see and recognize the brand.”
Promotions for the event were driven largely through Instagram and Facebook, aligning with how the target audience engages with such events. This enabled the brand to gain recall within a digitally active student segment.
The association allowed S L Shet Diamond House to engage with a younger audience in a non-retail setting, using a college platform to strengthen brand visibility within the local market.
S L Shet Diamond House retails gold, diamond and silver jewellery from its store in Ladyhill, Mangaluru. Last year, it also launched an airport retail outlet at Mangaluru International Airport.
Written by Aparna Bhowmick
Retail Jeweller India Exclusive
