The customer’s artistic appreciation for the brand generated organic engagement across digital platforms, attracting attention from well-wishers, and building brand equity for the jeweller
Udupi: In the jewellery retail sector, cultivating long term customer relationships remains central to sustained brand growth. For Abharan Jewellers, this was borne out in a recent heartfelt gesture from a long-standing customer, who gifted proprietor Subhas M. Kamath a one-of-a-kind painting made out of years of saved jewellery purchase bills, clearly showing a strong emotional connect with the brand.
The customer happens to be renowned artist Bhadravati Guru, widely recognized for his large-scale murals and voter awareness campaigns using unique lettering. His gift was particularly meaningful, as the painting creatively transformed purchase records into an artistic expression of appreciation.
The gesture reflected the deep loyalty Abharan Jewellers has cultivated among customers in the regions it serves. Speaking about the unique gift, Satvik Kamath, Director, Abharan Jewellers, said, “Bhadravati Guru has been our customer for the last 25 years. It is a rewarding moment for everyone at The Original Abharan, and is rooted in trust and long-standing relationships we have fostered through our customer-centric policies.”
The customer’s gesture generated organic engagement across digital platforms, attracting attention from well-wishers who appreciated the artistic tribute, and building brand equity for the jeweller. The response highlighted the emotional resonance that strong customer relationships can create, both online and within communities.
From a business perspective, Kamath said such emotional tributes further strengthen the foundation of Abharan Jewellers as a brand and contribute to better sales in the long run. “Abharan has always been a pro customer brand, never focused on profits, but always on satisfying the customer,” he added.
This philosophy extends into the company’s retail practices, with measures implemented to make customers feel valued. Some examples are ensuring delivery of custom jewellery orders within two weeks, serving lunch to every customer across all locations, and the like, greatly enhancing the customer experience.
Additionally, the interests of consumers across different economic backgrounds remain central to the company’s philosophy. “Abharan is not a brand that exclusively focuses on the rich but is a brand for people of all income groups. This is why someone who is an artist by profession has come up with such a nice gesture,” Kamath emphasized.
By positioning itself as an accessible jewellery brand for customers across income groups, Abharan Jewellers has strengthened meaningful customer relationships across a very broad consumer base.
Founded in 1935 in Udupi by Sri Burde Sadananda Kamath as Neo Jewellery Mart, the business later reopened as Abharan Jewellers in 1979 under Sri Madhukar S. Kamath. It now operates 20 showrooms across 18 locations in Karnataka and Goa.
Written by Zara Fernandes
Retail Jeweller India Exclusive
