The category’s resilience is being driven significantly by younger consumers, with Gen Z and millennials now accounting for 86% of India’s total natural diamond market value...
Farah Khan Fine Jewellery’s move into Fort is less a store launch and more a calibrated brand statement, strategically positioning the brand amidst a high-value mix of discerning...
The brand addresses the need for more attainable price points without compromising on design or material value. It will be retailed through shop-in-shop formats and e-commerce...
The finished ornament weighed approximately 61 grams and featured around 630 natural diamonds with a total diamond weight of nearly 84 carats Kolhapur: Mahendra Jewellers created...
The event aimed to strengthen supplier relationships, improve inventory planning and ensure consistency across the brand’s 190+ stores Kochi: The Joyalukkas Group recently brought together 188...
Rising gold prices, instant buyability and World Gold Council awareness campaigns are encouraging younger Indians to look at gold not as a physical asset but a...
Positioned as ‘not fashion, not pret’, titanium has the potential to shift focus from sheer metal cost to design innovation and craftsmanship New Delhi: At ‘The...
Coffee with CKM is an exclusive conversation series hosted by Chetan Kumar Mehta, featuring influential personalities from leadership, entrepreneurship, spirituality, and social impact sectors Bengaluru: In a...
The customer’s artistic appreciation for the brand generated organic engagement across digital platforms, attracting attention from well-wishers, and building brand equity for the jeweller Udupi: In...
The campaign is planned as an evolving series, with future content expected to explore more relatable scenarios within wedding and pre-wedding environments Lucknow: Badri Prasad Arun...
Backed by a mix of digital and traditional marketing, the silver sub-brand aims to drive customer acquisition and increase purchase frequency beyond gold-led demand cycles Amritsar:...
The jeweller’s aim is to reduce living expenses for outstation students moving to Chennai for college education, an area that continues to remain a major financial...
Be it international festivals, award platforms or fashion edits, jewellery brands leveraged the opportunity to showcase their distinctive designs in varied contexts Mumbai: From structured diamond...
The jeweller says growth over its 50-year run is due to relationship capital, design evolution and measured scaling to build multi-generational loyalty Amritsar: At a time...
The maison’s ambassador strategy has consistently focused on high-visibility, cross-industry icons who command both red carpet relevanceand cultural influence Rome: Italian luxury jewellery house Bvlgari has...
Leading brands are rapidly scaling up store sizes, replacing traditional 1,500–2,500 sq. ft outlets with expansive ‘experience centres’, says report by CBRE South Asia Mumbai: India’s...
By releasing episodes of the series in parts, the brand builds continuity and repeat viewership, and also creates space for product integration, where rings are positioned...
The initiative contributed to customer retention, new customer acquisition, and improved brand visibility, while reinforcing a retail approach focused on customers actually experiencing the products Madurai:...
As jewellery consumption becomes increasingly occasion and style driven, fashion platforms are emerging as an important space for retailers to shape preference and remain culturally visible...
For the brand, it is the 38th store situated within a key aviation hub in one of India’s prominent cities Indore: Tribe Amrapali has just launched...
The brand will leverage the actor’s strong understanding of fashion, culture and aspirational young audiences as it enters its next phase of growth Bengaluru: GIVA has...
The brand’s view is that while hand jewellery remains one of the most frequently worn categories across everyday and occasion-based styling, it rarely becomes the centre...
With strong participation across the brand’s five stores, the campaign incentivized festive buying with a spiritual outcome, improved brand recall and supported sales during a key...
The retailer noted strong engagement from younger audiences who may not usually respond to traditional jewellery-related marketing communication Mohali: Sunder Jewellers recently organized a city-wide treasure...
Efforts are on to support the offline campaign through digital, television, print and in-store communication to create continuity across customer touchpoints Jammu: Rakesh Jewellers recently rolled...
Through the campaign, the brand shifts the conversation from safe storage to confident usage of jewellery, using insurance assurance and accountability as central pillars of its...
Despite the expected decline in volume, the sector is poised to achieve a robust revenue growth of 20-25% year-on-year, driven by higher realizations, says CRISIL report...
At the 79th Cannes Film Festival, Indian jewellery brands leveraged celebrity appearances to present diverse design aesthetics Mumbai: On the red carpet at the prestigious 79th...
The proposal also includes ETF integration and regulatory monitoring, while addressing pressure on the rupee to support the jewellery sector Mumbai: Industry body All India Jewellers...
Use of real gold in the lead characters’ jewellery supports accuracy in visual representation and ensures continuity Mumbai: Tribe by Amrapali is the official jewellery partner...
Along with gold, buoyant demand for diamonds, silver and coloured gemstone jewellery, driven by higher walk-ins, conversions and unit sales, underpins the festival’s evolving identity, shaped...
The first event took place at the brand’s Alkapuri store in Vadodara, while the remaining ones were organized at Ahmedabad, Surat and Anand Vadodara: R Narayan...
The campaign centres on a hearing-impaired protagonist who communicates via Indian Sign Language (ISL), underscoring themes of identity, authenticity and inclusive representation New Delhi: Titan Company’s...
The global diamond brand has deepened its India play through digital-first collections, targeting online-first consumers and lightweight jewellery demand Mumbai: Global diamond brand Zen Diamond has...
Recognized for her strong resonance among digital-native audiences, Thakur anchors the brand’s push to make natural diamonds relevant for a younger demographic Mumbai: CaratLane recently signed...
The campaign targets the underpenetrated men’s gifting segment, and reflects the brand’s category expansion strategy Bengaluru: Silver jewellery brand GIVA has launched its new campaign, ‘Men...
The NDC had complained to the United Kingdom’s advertising watchdog Advertising Standards Authority (ASA), which ordered the erring jewellers to take down the misleading synthetic diamond...
Bridal campaigns, especially those involving user-generated content and offline recognition, allow jewellers to create ongoing engagement while expanding awareness through local participation Jammu: Mulkh Raj Ashok...
By associating with known actors, the brand aims to create familiarity and recognition among consumers who engage with film-led content Varanasi: Chetmani Ornaments & Jewellers has...
By allowing employees to connect beyond their daily roles, the company moved them towards strengthening organizational objectives and more efficiency Madurai: Thangamayil Jewellery recently hosted the...
By engaging students ahead of their earning years, the brand is positioning itself to convert familiarity into preference as this cohort transitions into active jewellery buyers...
The campaign marks a new phase for the brand, connecting platinum jewellery with individuality Chennai: Jos Alukkas has launched a platinum jewellery campaign featuring its brand...
Bhansali’s understanding of sector dynamics and institutional processes is likely to aid in advancing IAGES’ objectives Mumbai: Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council...
Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council reaffirms (GJEPC) has pledged to work closely with the Government of India, KP participants, the World Diamond...
The campaign films have been released across the brand’s digital platforms, extending reach to audiences across markets, connecting the collection with narratives woven around change Mumbai:...
The new office reflects GJC’s continued institutional growth and its commitment to strengthening industry representation and stakeholder engagement at a national level Mumbai: The All India...
The ‘For You, Forever’ campaign supports the brand’s focus on individual intent rather than external expectations, encouraging self-purchase Bengaluru: GIVA has announced Anushka Sharma as the...
The initiative combines old gold exchange, lower-karat jewellery promotion, community engagement and policy advocacy to bring about more sustainable gold ownership patterns Pune: PNG Jewellers has...
From international film festivals to global cultural events, jewellery brands continued to gain visibility this week as celebrities and public figures showcased a mix of couture...
Recent developments have led to a quick shift in gold demand dynamics. While gold’s cultural and economic role remains intact, consumption is expected to move towards...
As Zen Diamond completes its first full festive cycle since its 2024 debut — a flagship in Mumbai’s Bandra and a showroom in Borivali that have...
By including this information in products, the brand aims to provide an additional layer of data for customers comparing lab-grown and mined diamonds Copenhagen: Pandora has...
The initiative aims to activate India’s dormant household gold, reduce import dependence, and reimagine gold as a renewable domestic resource Thrissur: Kalyan Jewellers has announced the launch...
The mobile initiative brings certified gold coins directly to consumers, encouraging purchase by first-time buyers and small-ticket investors Visakhapatnam: Vaibhav Jewellers has introduced a new retail...
The engagement included curated interactions and content moments, bringing together two platforms that celebrate India’s diversity in complementary ways New Delhi: Leading jewellery brand Tanishq, from...
The move supports customer engagement leveraging the actor’s influence, and allows the brand to build relationships beyond transactions Kayamkulam (Kerala): AGD Gold & Diamonds has appointed...
The brand extends its promise of gold that carries meaning to a new generation, speaking to the woman who is both rooted and aspirational, through the...
The campaign is built on the consumer insight that a significant share of gold purchase is driven by fathers. The campaign video features a series of...
Posters featuring the lead cast wearing the brand’s jewellery are part of the film’s marketing campaign, taking the brand to audiences beyond its retail network Mumbai:...
The first edition of ‘Visionaari Awards’ was held across Mumbai, New Delhi and Bengaluru, with participation driven through radio, social media and in-store communication Kolkata: P.C....
The project shows how legacy jewellers can use customer stories and shared memories to build a brand asset Goa: In the run-up to its centenary next...
The initiative demonstrated how jewellery brands are increasingly using cultural and fashion platforms to drive visibility, discovery and purchase interest Kolkata: Sawansukha Jewellers recently partnered with...
At the ‘Sundari’ event, the brand presented its bridal jewellery portfolio through a structured showcase, supporting familiarity with product categories and design formats Udupi: Abharan Jewellers...
The campaign encourages gifting that acknowledges the nuances of the mother-daughter relationship, with jewellery purchase for both mothers and daughters Mumbai: Lab-grown diamond jewellery brand Ethera,...
The campaign connects gold and diamond jewellery with the idea of a mother’s lasting presence, presenting gifting as a reflection of love, guidance and emotional grounding...
The official inauguration ceremony was held in the presence of Ajoy Chawla, Managing Director, Titan Company Limited, along with senior leadership and key industry stakeholders Mumbai,...
A dedicated segment titled ‘Real Diamonds of the Week’ has been introduced on JioHotstar to highlight notable player performances during the tournament, linking the idea of...
Through this outdoor campaign, TBZ successfully took its product offerings to the public, while strengthening its presence in the Kochi market Kochi: Tribhovandas Bhimji Zaveri (TBZ...
The theme inspired design diversity as celebrities in unique jewellery creations left their mark on the red carpet this year New York: From heritage-inspired royal jewels...
The many facets of motherhood are brought alive through six individuals, including two influencers and four consumers, each offering personal reflections of evolving maternal relationships Kolkata:...
The brand is also seeking to strengthen awareness around lab-grown diamonds, pitching the category within the occasion-based retail segment Mumbai: Solitario has introduced its Mother’s Day...
The crystal-based designs translate familiar elements from the franchise into a wearable format Wattens: Swarovski has introduced a jewellery and accessories range inspired by the Minions,...
The narrative is built around the realization that a mother’s influence is often one’s first lesson in life, and becomes the blueprint for who a person...
Through a structured industry visit to the Bharat Diamond Bourse and leading diamantaires, the International Institute of Gemology (IIG) took up experiential learning, equipping students with...
Shree Rishabh Gold (SRG), under the Sky Gold and Diamonds group, has announced the commissioning of its new, state-of-the-art manufacturing facility in association with Star Mangalsutra....
With this launch, the brand enters a market with an established jewellery retail base and a strong consumer segment for design-driven products Mumbai: Middle Eastern luxury...
The industry body is working to create a more structured gold ecosystem across India, supported by defined standards and wide participation Mumbai: The Indian Association for...
Featuring its Milan Via Montenapoleone flagship store and high jewellery designs, the collaboration extends across film, retail installation and digital story-telling for global audiences Milan: The...
Chandukaka Saraf & Sons didn’t survive two centuries by standing still. Kishorkumar Shah, Chairman and Director of Chandukaka Saraf, tells The Retail Jeweller how, with year-on-year...
In the ad film, while most mothers unwrap presents from lookalike brands like ‘Abibas’, ‘Niku’, ‘Gukki’ and ‘Channel’, one mother receives a GIVA gift and the...
With its first store at HSR Layout in the city, the fine lab-grown diamond jewellery brand introduces an open, counter-free retail format designed to enable independent...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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