The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s...
The series allows customers to understand the procedure online and then experience the same process when they visit a store,...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
On Friday, Prime Minister Narendra Modi launched India’s first India International Bullion Exchange (IIBX) during his visit to the International Financial Services Centre (IFSC) at the...
Pune: PNG Jewellers announced the launch of its most anticipated marquee annual offering, the Mangalsutra Mahotsav 2022. The Mahotsav marks the beginning of the auspicious month...
Mumbai: CaratLane, India’s leading Omni-channel jewellery brand, has launched a campaign celebrating the different unique bonds that siblings share, on the occasion of Rakhi. The campaign...
In 2019, just a year before the pandemic, I introduced a new and unheard of policy in my city. I introduced a 100% buyback guarantee offer...
A customer for a luxury item is hardly impressed by pricing intricacies, and this is a pain point that the jewellery industry has endured since ages....
Cross promotion is beneficial at every stage of every business. For NAC Jewellers, the technique has provided the opportunity to cater to new customer base, many...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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