The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s...
The series allows customers to understand the procedure online and then experience the same process when they visit a store,...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Industry experts share their valuable insights, offering guidance to retailers having questions about the jewellery business. Discover expert perspectives on challenges, trends, and strategies that can...
Abhishek Chanda, Director of Kalasha Fine Jewels, Hyderabad, discusses how jewellery design is evolving to resonate with the preferences of today’s youth The design preferences of...
The exclusive jewellery collection features an array of earrings, bracelets, rings and necklaces designed to complement classic, contemporary, bold or understated tastes and styles Tola and...
The diamond jewellery pieces are not only suitable for daily wear but also for gifting during festivals like Diwali, and also weddings, anniversaries, brunch gatherings and...
Organising this event helped MMTC-PAMP connect with their customers through a contest where the participants undertook a time-bound challenge and the winners were presented with MMTC-PAMP’s...
The collection comprises high-fashion and couture pieces that will cater to the demands for fine jewellery during the upcoming wedding and festive season as well as...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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