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MMTC-PAMP hosts Mumbai’s first Gold Bar Challenge at World Trade Centre




Organising this event helped MMTC-PAMP connect with their customers through a contest where the participants undertook a time-bound challenge and the winners were presented with MMTC-PAMP’s Banyan Tree 999.9 purity 10 gm silver bar

MMTC-PAMP (Metals and Minerals Trading Corporation of India – Produits Artistiques Métaux Précieux), India’s London Bullion Market Association (LBMA) gold & silver refinery, hosted Mumbai’s first Gold Bar Challenge. The event took place on August 23 & 24 at the World Trade Centre in Mumbai.

This was the first time MMTC-PAMP organised this event within a corporate setting, and its primary objective was to offer gold enthusiasts an exhilarating platform to highlight their skills and compete for a highly sought-after prize. The challenge offered the participants the chance to retrieve a 5.7-kilogram gold bar from a glass enclosure within the designated time limit. Twelve winners, who completed the activity, received MMTC-PAMP’s Banyan Tree 999.9 purity 10 gm silver bar. Safety and fairness were ensured by following rules and regulations throughout the event.

Speaking about the event, Vikas Singh, Managing Director and CEO, MMTC-PAMP, “MMTC-PAMP strives to serve our valuable customers with unique and distinctively crafted products in purest gold and silver. We’ve now taken this a step further by adding fun and excitement for our customers by providing them with a new distinctive and engaging experience, with our Gold Bar Challenge event. It is a testament to our unwavering efforts to add moments of joy for our customers who have always trusted us for their gold and silver needs. Our focus on offering cutting-edge products and unique experiences underscore our commitment to enhance customer engagement and satisfaction in a unique and fun manner. By fostering a healthy spirit of competition, we aim to build a stronger connection with our customers and create a truly memorable experience for them.”


The success of the Gold Bar Challenge in Ghaziabad, Noida, Hyderabad, Chennai and now Mumbai has paved the way for MMTC-PAMP to expand this unique event to other cities. Singh added, “The gold bar challenge is a unique event that has rarely been witnessed in the Indian market and we are happy to announce that we will be bringing this event to the cities of Pune, Bangalore and Chandigarh as well in future”

MMTC-PAMP, known for its commitment to providing high-quality, culturally diverse products to consumers, hosted this event at its one-stop shop for any gold & silver needs. To ensure the product’s authenticity, each MMTC-PAMP product carries a unique number and comes packaged in a certified signed by an assayer. Each gold and silver product bought from MMTC-PAMP offers a positive weight & purity balance, which guarantees that every coin or bar you buy, weighs more than the listed weight, ensuring customers get the highest value for their investment.

Retail Jeweller India News

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