The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s...
The series allows customers to understand the procedure online and then experience the same process when they visit a store,...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
With the new store and its strategic location in the city, the brand aims to offer an exclusive and complete jewellery shopping experience for discerning buyers...
Jewellery shopping picked up during Rakshabandhan, which until a few years ago was all about small-scale celebrations. It is also an indicator of the buying intent...
The 60-second ad film, set in and around a picturesque traditional Kerala home, encapsulates the spirit of Onam and the beauty of the tradition, and strikes...
In a successful exercise of moment marketing, the jeweller introduced a unique collection of Chandrayaan Rakhis, celebrating the soft landing of Chandrayaan 3 on the moon...
To commemorate its 87th year and to pay tribute to its founder, the brand organised a food and cloth distribution programme for the underprivileged at two...
The decision to set up the trading centre is aimed at promoting the gem and jewellery sector, and boosting economic growth in an environment that gives...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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