For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations...
The showcase helped the brand engage socialites, generate social media content and create opportunities for more customer acquisition Kolkata: Bharti...
The association between the brand and the cricket franchise was established from the outset, with the team itself being named...
The campaign’s objective is to introduce Rokde Jewellers to newer markets and younger audiences across the country Nagpur: Rokde Jewellers...
The brand’s aim is to be a customer’s trusted partner in helping create lasting memories around important occasions New Delhi:...
The brand aims to cater to the growing demand for affordable diamond jewellery among younger consumers Vadodara: Jewellery retailer Gandevikar...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
By moving away from occasion-based messaging, Joyalukkas opens up additional consumption moments, encouraging purchases not tied to the traditional calendar Thrissur: Joyalukkas has introduced a new...
Live Polki-making counters became a key element of the event, where artisans from Rajasthan demonstrated the craft in real time. The event had more than 1,000...
The brand is building awareness around the project through a documentary and a planned content series that will highlight the history and architectural significance of individual...
The campaign created a clear point of differentiation in a competitive and fragmented market by directing consumer attention towards accredited retailersduring the high-intent festive buying period...
The event was structured around a heritage and heirlooms theme, with four segmented ‘darbars’ showcasing polki jewellery, diamond jewellery, polki jadau jewellery and gold and antique...
With no minimum purchase threshold required for entry, the initiative drew 350-400 participants and converted store visits into transactions Lucknow: Aisshpra Gems & Jewels recently introduced...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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